OrthoLite Introduces ESD Shield Insole Technology For Work And Service Footwear
OrthoLite introduces OrthoLite ESD Shield, the mechanically-bonded electrostatic discharge protection insole technology. OrthoLite ESD Shield is available in molded insoles with full heel-to-toe ESD protection. Suited for work and service footwear, “ESD Shield is a top cover system that uses OrthoLite’s patented Fiber-Fusion technology using conductive copper fibers that require no glue and is mechanically […]
100% Signs Olympic Medalist Molly Seidel
100%, the San Diego-based sports performance company, has signed elite runner and Olympic medalist, Molly Seidel, to train and race in its Sport Performance and Active Performance eyewear collections. “Molly is a tenacious, strategic and driven athlete that participates for the love of running,” said 100% VP of global marketing and sales, Gwen van Lingen. […]
Helinox Café Chair And Café Table Offer Taller, More Upright Setup
Helinox offers a portable Café Chair and Café Table that integrates the shape and comfort of its Chair One but sits higher off the ground and with a more upright sitting posture. The Helinox design team upgraded the structure with stronger hubs, a broader base and larger diameter alloy legs to support the taller height. […]
Dakine Relaunching Fish Category With Gear Storage and Accessories
Dakine relaunched its fishing category, Dakine Fish, initially launched in the ’80s, and includes fish bags, tackle storage, gloves, and headwear for saltwater and freshwater fishing. “Dakine’s Hawaiian roots have directly shaped the design and function of the fish category,” said Micah Nickens, surf marketing manager. “This line was inspired by local Hawaiian anglers that […]
Norrøna Releases 2021 Corporate Social Responsibility Roadmap Results
Norrøna released the results of its annual 2021 Corporate Social Responsibility (CSR) Roadmap to achieving its environmental, social and corporate responsibility goals. “Norrøna has been an industry leader since 1929. As the 100th-anniversary approaches, we continue to track toward ambitious company goals to reduce our impact on the planet while producing innovative and high-quality outdoor […]
Life Is Good Partners With All Good On Plant-Based Sun Protection
Life is Good has partnered with All Good, the skincare company, on plant-based mineral and carbon-neutral sun protection products. The collection includes four products: SPF 15 lip balm, SPF 50 sun butter, SPF 30 sun lotion, and spray hand sanitizer. All are plant-based, body and reef-safe and made with organic ingredients. “Partnering with All Good […]
Saucony Reimagines Stopwatch Apparel Collection
Saucony released its Stopwatch apparel collection, made from 100 percent recycled polyester, featuring wicking and drying technologies. An assortment of performance running tops includes a singlet, short and long sleeve styles and a graphic short sleeve option, all with reflective logos for low-light conditions. “The refreshed Stopwatch Collection is leagues ahead of the previous […]
Moosejaw Title Sponsor Of U.S. Pro Cup
Moosejaw is expanding its presence in the bike category as title sponsor of the U.S. Pro Cup, the professional cross-country mountain bike race to be held from April 20-24 at Centennial Park in Fayetteville, AR. The deal includes product sales, event live streams across its digital platforms, games, and gear education from Moosejaw “Gear Wizard” […]
VSSL Essentials Collection Offers Four Curated Gear Kits For Everyday Carry
VSSL, the outdoor gear manufacturer, introduced VSSL Essentials, a collection of everyday carry kits that offer a curated selection of tools for us in the outdoors. “The Essentials collection offers comprehensive kits of critical gear in ultra-compact packages making it easier than ever to stay prepared and practice your skills,” said Todd Weimer, founder, VSSL. […]
Kahtoola Achieves Carbon Neutrality
Kahtoola, the maker of traction and performance- gaiters, announced it had achieved carbon neutrality. In 2019, the brand started working with OIA’s Climate Action Corps (CAC) to analyze its greenhouse gas emissions. Starting in 2022 and looking forward, Kahtoola is offsetting 100 percent of its carbon footprint by addressing scopes 1, 2 and 3 emissions. […]
IRocker Launches Naitical Kids Paddle Board
IRocker launched its Nautical Kids paddle board. Founder and CEO Steve Elder worked closely with his kids to perfect the detail and design of the smaller and lighter boards. “Drifting through the water on a board is one of our favorite things to do as a family, but we used to find ourselves crammed onto […]
Ruffwear Launches Spring 2022 Collection
Ruffwear launched two collections for Spring 2022—the Camp & Hike (for camp/trail) and Backpacking Collections (focused on the needs of multi-day trekking in the backcountry). “At Ruffwear, we’re about unleashing possibility through a life of discovery, and these new products invite outdoor dog-loving humans and their pups to join us on the journey,” said Ruffwear […]
Youth Athletes United Teams Up with Former MLB All-Star
Youth Athletes United, the 291-unit multi-brand youth sports franchisor behind Little Rookies Baseball, Soccer Stars, Amazing Athletes, TGA Premier Sports, and JumpBunch, announced a new partnership with former Major League Baseball All-Star Ben Grieve. As a brand ambassador, Grieve will help impact Little Rookies Baseball, Amazing Athletes and JumpBunch franchisees through local programming, clinics and by sharing his […]
Inov-8 Launches Updated Road To Trail Running Shoe
Inov-8 launched its first road to trail running shoe, the ParkClaw G 280, with infused Graphene in the rubber outsole and foam cushioned midsole, for more grip and greater bounce. Inov-8 Founder Wayne Edy said: “This shoe is all about giving runners adventure from their door, allowing them to turn off the road, escape the […]
Wahoo And The Ironman Group Announce Multi-Year Partnership
Wahoo, a fitness technology company, and The Ironman Group, announced a multi-year company-wide deal that makes Wahoo an official technical partner for all brands under The Ironman Group portfolio, including Ironman, Ironman 70.3, Rock ’n’ Roll Running Series, Epic Series, Haute Route, and UTMB World Series. The deal provides all working within the Ironman brands […]
