Hoka To Launch First Global Ad Campaign
Hoka One One plans to launch its first global ad campaign under a new brand platform, “Fly Human Fly.” Hoka, owned by Deckers Brands, said the platform “acts as a catalyst to encourage consumers to meet Hoka at the starting line and take flight to new heights – together.” Fly Human Fly includes a 60-second […]
Ombraz Adds Two New Styles To Its Armless Sunglass Collection
Ombraz Sunglasses are back again with two new styles—Teton and Viale—bucking the sidearm trend with upgrades to traditional sunglasses, eliminating pinching, temple fatigue, headaches, and breakage. With the addition of the Teton and Viale, the company offers five sunglass styles. The new frames unlock armless sunglasses made TR-90 Aerospace-grade nylon and equipped with a custom-woven, […]
Bajío Sunglasses Expands 2022 Collection With Full-Wrap Frames
Bajío, the maker of blue-light filtering, sustainably-made, performance sunglasses manufactured to save the world’s saltwater flats and estuaries, has added four frames to its 2022 product line. The new styles combine state-of-the-art frame and lens technology and represent four individual stories that have helped shape Bajio’s culture and community. Bajío sells lightweight, bio-based nylon frames […]
Roll Recovery Enters Percussion Therapy Category With Compact R1
Roll Recovery, the maker of deep tissue massage therapy tools for recovery and athletic performance, launched its R1 Percussion Massage Device. Designed for pre-workouts and recovery post-workout, the R1 is compact, has a quiet motor, seven-plus hour battery life, and compliments the brand’s recovery tools. “As we explored the percussion device market, we discovered the […]
Opinel Commemorates 2022 Tour de France With Limited Edition No.08 Knife
To celebrate the 2022 Tour de France, French heritage brand Opinel will launch two limited-edition No.08 Folding Knives on June 13. Opinel collaborated with Matthieu Lifschitz, the art director for 200 Magazine, on the handle graphics, highlighting the Tour’s classic emblematic motives. Les Maillots pays tribute to the iconic jersey colors worn by Tour race leaders. Using […]
Carbitex Expands Flexible Carbon Plate Innovations For Work And Sport
Carbitex, the maker of flexible carbon fiber composites, expanded the advancements across its flexible AFX technology platform with two carbon fiber solutions. AFX anti-puncture (AFX-AP), designed for added protection in the workwear category, and AFX Formed, focused on performance athletic footwear. Both build on the brand’s asymmetrically flexible AFX technology platform that is stiff in […]
Sitka Introduces Ambient Collection
Sitka, the manufacturer of performance hunting apparel and specialized gear, has introduced its most advanced line of insulation pieces with its Ambient Collection. The Collection adapts to changing weather conditions and levels of activity—when users are static and temperatures are low, the pieces insulate to deliver warmth. When wearers are active or the temperature rises, […]
La Sportiva Introduces Jackal II, Other Footwear And Apparel For SS23
La Sportiva, the manufacturer of mountain footwear, outlined its running and hiking products for SS/23, with the Jackal II leading the lineup offering reduced weight, a roomy toe-box and a redesigned heel. The Italian brand is also releasing several running and hiking models for SS23 and an environmentally friendly apparel line. “Ultra-Running is growing rapidly, […]
Therm-A-Rest Introduces NeoAir XLite NXT Sleeping Pad
Therm-a-Rest, the manufacturer of outdoor sleeping gear for more than 50 years, is introducing the next generation of its NeoAir XLite sleeping pad for Spring 2023, the NeoAir XTherm NXT and a down Honcho Poncho. “Our 2023 introductions result from an initiative—less is truly more. With less weight, bulk, noise, and environmental impact, we drastically […]
Klean Kanteen Rises Up With New Drinkware Collection
Klean Kanteen announced its Rise drinkware collection will be available at retail in January 2023, doubling down on Klean’s Earth-friendly commitment to circular design. “With ergonomic contours, a rich earthy palette and a world of uses, the Rise Collection is elegant enough to live inside and durable enough to live outside,” said Jeff Cresswell, co-owner […]
MSR Introduces Habiscape Tent Series For S23
Seattle-based Mountain Safety Research (MSR), the outdoor equipment manufacturer and part of parent company Cascade Designs released its Habiscape Tent Series for S23. The tents blend performance, space and features with a symmetrical design, making pole placement and setup intuitive. It also includes a pass-thru pocket, accessible from inside and outside and a storage bag […]
Nite Ize Launches G-Series SlideLock Carabiner
Nite Ize, a manufacturer of solution-based products, launched its G-Series SlideLock Dual Chamber Carabiner. Available at retail in early fall. “Our G-Series design became an instant favorite among everyday carry enthusiasts when we launched it more than a year ago,” said Rick Case, Nite Ize founder and CEO. “And now, we’ve increased its security with […]
OrthoLite Expands O-Therm Range Of Cold Block Solutions
OrthoLite, the performance and comfort footwear solutions manufacturer, announced it expanded its thermal foam, OrthoLite O-Therm. Previously sold in 2mm thickness, O-Therm now comes in 2mm to 20mm, in the same thermal material. O-Therm is an aerogel-infused, open-cell PU foam cold block solution that can be applied as an insole and a strobel layer or lining. Powered […]
Prana Celebrates Climbing Heritage For SS23 With 90s Heritage Styling
Prana will offer a gender-neutral Outdoor Originals capsule collection for SS23 inspired by its heritage styles, timed with the brand’s 30th anniversary. “In building this collection, the design team combed through Prana’s catalog archive and chatted with the Prana founders, Beaver and Pam,” said Prana President Monica Mirro. “The result is a capsule collection that […]
Mountainsmith Adds, Updates And Refines Lumbar Packs For 2023
With more than 40 years of manufacturing gear for hiking, camping, and various outdoor activities, Colorado-based Mountainsmith has expanded its line of lumbar packs while upgrading its backpacks. The new lumbar packs coming to market for Spring 2023 include the Swoop, Epic, Sprint, and Timber. With Senior Designer Rio Telge at the forefront and with […]
