Elan, the global ski manufacturer, handcrafting skis 100 percent on green energy and 100 percent in the Slovenian Alps for 77 years, earned the Green Star Certificate for its integration of social responsibility and sustainability plans through 2030 and beyond.

Elan’s manufacturing facility runs on 100 percent green energy where “all products are handmade in a single location in the Alps, with an emphasis on sustainability of the supply chain declaring 99 percent of the raw materials used to make skis come from the European Union, with nearly 70 percent coming from within 400 kilometers of the Elan factory. The company uses sustainable-sourced wood with controlled origin and traceability,” said Elan.

In 2022, Elan built a solar power plant at its headquarters for production to be powered by electricity generated “100 percent from sustainable renewable energy sources (RES)”. The company is working towards an emission-free system. This follows the company’s sustainability efforts over the past decade, including its digital printing technology, which “saved over 32 tons of volatile organic compounds (VOC) waste at Elan, since 2016.”

“When you place sustainability in the context of a business balance sheet and use it as a cornerstone of the business ethos, it transforms into an opportunity to drive the strategic direction of the business and harness its innovative potential,” said Director of Elan’s Winter Division, Leon Korošec. “When your work is so closely intertwined with nature, the lines between personal commitment to the future of the environment and business commitment to sustainable growth become blurred. But that’s why we are sustainable by nature.”

Photo courtesy Elan