SGB Today

Original Muck Boot Company Introduces New S23 Styles

The Original Muck Boot Company introduces two new styles for S23, expanding on its core styles, including the Muckster, with the Muckster Lite and the Edgewater Classic, with the Edgewater Classic Ankle. Muckster Lite focuses on lighter-weight comfort with a more sustainable design and traction performance. Constructed from a proprietary Bio Lite foam, the one-piece clog […]

SylvanSport Raises The Roof With New Rooftop Tent

SylvanSport, the Brevard, NC-based maker of trailers and camping gear, launched the Loft rooftop tent, suitable for rooftop camping on cars, trucks and SUVs. The Loft sets up and packs down in under a minute with four hydraulic assist arms. Other key features include an anti-condensation mat to increase airflow and moisture absorption, a thick mattress […]

Arcade Belt Company Shifts To Repreve Recycled Polyester

Arcade, the belt manufacturer, announced that all of its belts would be made with Repreve. The shift will have a smaller footprint on the environment without sacrificing comfort, durability or functionality. “Throughout our journey to design and make uncomplicated, genius belts, we have consistently kept our focus on doing everything we can as a team […]

G-Form Debuts Pro-S Vento Soccer Shin Guard

G-Form, the sports protection brand, introduced its next-gen Pro-S Vento soccer shin guards for adults and kids for the 2022 season.  Using G-Form’s patented SmartFlex Technology, the Pro-S Vento’s sculpted design offers flexibility and lighter weight. The guards come in  Black, White, Neon Pink, and Mint and adult sizes S-XL and kids sizes S/M-L/XL. G-Form’s […]

Honey Stinger Partners With Ambassador Athlete Cody Townsend

Honey Stinger, the sports nutrition brand, has partnered with professional backcountry skier Cody Townsend as he attempts to ski the fifty most challenging backcountry ski lines in North America.  To date, he has completed nearly half of the terrain.   “Townsend has been a longtime fan of the brand and has been using Honey Stinger products […]

Houdini Launches New Naturals Collection

Circular sportswear brand Houdini, in collaboration with The Woolmark Company, Tencel and the Südwolle Group, released a biodegradable base layer, mid-layer and shell layer for its New Naturals collection.  “The Woolmark Company and Houdini have long shared similar values regarding the creation of quality and technical products with minimal impact,” said The Woolmark Company’s Managing […]

Revo x Annika Sorenstam Drop Limited-Edition Sunglass Styles

Revo, the performance sunglasses manufacturer, announced the launch of two limited-edition sunglasses designed in collaboration with Hall-of-Fame golfer Annika Sorenstam.  The Revo x Annika collection features two unisex styles of sunglasses for golfers. One focuses on lifestyle; the other is a sports frame for golfing. Each style is offered in three colors, each featuring Revo’s […]

Dauwalter Wins Hardrock 100; D’haene Finishes Second

Salomon athlete Courtney Dauwalter added another ultra-running win to her resume, winning the Hardrock 100 Endurance Run in Colorado’s San Juan mountains finishing the 100-mile race in 26 hours, 44 minutes and 36 seconds. She finished 6th place overall and was more than seven hours ahead of the female competitors. Each year the Hardrock course […]

Original Penguin’s Ambassador Cameron Smith Wins 150th Open At St. Andrews

Original Penguin by Munsingwear, within the golf division of Perry Ellis International, Inc., congratulates brand ambassador Cameron Smith for winning the 150th Open at the Old Course at St. Andrews for his first major and third worldwide victory this year. “We congratulate Cameron for winning the 150th Open in a stirring come-from-behind record-setting fashion,” said […]

Sitka Announces Redesigned Jetstream Collection

Sitka, the performance hunting apparel and specialized gear manufacturer, announced it redesigned its Jetstream Collection with new materials and fit. One of the brand’s most popular and iconic collections, the Jetstream Jacket and Jetstream Vest offer 100 percent windproof protection with Gore-Tex Infinium Windstopper technology. The latest evolution of the collection optimizes comfort with a […]

Appalachian Gear Company Launches AG-Tee

Appalachian Gear Company, the U.S. manufacturer of outdoor apparel and equipment performance gear, released its AG-Tee made with a blend of 80 percent Alpaca and 20 percent Tencel for use in varying climates and environments.  Combining the quick-dry, breathable and thermoregulating qualities of Alpaca with the softness and durability of Tencel, the technical fabric tee […]

Tailwind Nutrition Launches Active Hydration Drink Mix

Tailwind Nutrition, the manufacturer of sports nutrition products for athletes, is launching Active Hydration, a drink mix containing electrolytes, collagen and vitamin C.  Active Hydration mixes clear with water, has a light, fruity taste, and keeps the body balanced and hydrated. “Tailwind has fueled adventures with Endurance Fuel for ten years and helped athletes recover […]

Kokopelli Celebrates 10th Anniversary With Limited-Edition Packrafts

Kokopelli, the Colorado-based creator of lightweight and packable inflatable kayaks, is celebrating its tenth anniversary with the launch of limited-edition Smoke Blue boats in the Rogue Lite and Nirvana Self-Bailing and smoke blue Poudre Adventure paddle.  Founded in 2012 inside a garage in Denver, CO, Kokopelli has since become an award-winning designer and developer of […]

Chêne Gear Launches Performance Waterfowl Apparel Collection

Chêne Gear, the maker of waterfowl waders and technical hunting apparel, announced it would provide a federal duck stamp, which raises money for habitat conservation projects for every pair of waders it sells in 2022. Chêne is launching the conservation initiative timed with the introduction of its performance apparel collection designed for hunting waterfowl enthusiasts. […]

Icebreaker Introduces Low-Waste Natural Cut Collection

In collaboration with nanotechnologist Dr. Michelle Dickinson, designers at New Zealand-based Icebreaker introduced the Natural Cut collection. “Many of us are consciously trying to live more sustainably, and one of the easiest ways to do that is by reducing the waste we produce,” said Dickinson. “One of the things that I’ve learned recently is how […]