SGB Today

Ororo Launches the Koldpwoof Heated Dog Vest

The Koldpwoof Heated Dog Vest offers two adjustable heating settings—high and low—and provides up to 9.5 hours of warmth, powered by a rechargeable battery. It also features a no-heating night mode.

Adidas Signs Heisman Trophy Winner Travis Hunter

At the Heisman Trophy ceremony, the most prestigious award in college sports, to be presented on December 14, 2024, Travis Hunter will be honored alongside fellow finalist and Adidas partner, Cam Ward, who signed with the brand earlier this fall.

Skechers x Snoop Dogg Drop Ltd. Gold Medal Sneaker

Originally part of a five-piece custom Skechers capsule, the Snoop One – Gold Medal Snoop shoe is available exclusively on skechers.com and select Skechers retail stores beginning today, Thursday, December 12, for men and women.

Puma Partners with Spinnova for Wood-Based Fiber

Puma has partnered with Finnish textile material innovation company Spinnova to develop “proof-of-concept products” from wood-based Spinnova fiber for future collections, particularly for products in Puma’s Sportstyle category. 

Denver to the Slopes: Winter Park Express Expands for 2025

The Winter Park Express, operated by Amtrak, announced, in cooperation with the State of Colorado and the Colorado Department of Transportation, that it will kick off the 2025 winter season with expanded service from Denver’s Union Station.

Puma’s Inconic 1968 Silhouette Goes Patchwork

Nicole McLaughlin worked in collaboration with Puma to remake and restitch a version of Puma’s Iconic 1968 silhouette in suede using a patchwork concept, using 14 percent deadstock materials and 57 percent manufacturing leftovers on the uppers.

The Lycra Company Introduces Lycra EcoMade Bio-Based Fiber 

The company will launch its bio-based Lycra EcoMade Fiber at the ISPO Munich trade fair, which will take place from December 3 to 5, 2024. Live!, the sustainable clothing brand’s Upfit capsule collection, includes leggings, a top, and a jumpsuit made with Lycra’s bio-derived EcoMade fiber.