SGB Today

Step Into Your Gift: Foot Locker’s Holiday Campaign

Foot Locker will debut the campaign ads through the holiday season, highlighting each featured talent’s signature style, including Coi Leray, Anthony Edwards, LaMelo Ball and influencers Junebug, Kayce Kirihara and Brooke Preston.

Ugg Take Two with Post Malone

The second film features the Ugg men’s Heritage Pull-On TrailGazer worn by Malone and a partnership to bring Feel House, the brand’s multi-sensory retail experience, to life in Los Angeles later this month.

Adidas Signs First High School Women’s Basketball NIL Player

Kaleena Smith will represent the brand on-court during all her games, including with Ontario Christian High School. This season, Adidas is also sponsoring Smith’s high school and AAU teams that will join the 3SSB Circuit as part of this partnership.

Puma Taps Into Archives, Revives King Indoor

Puma has reissued the King Indoor for 2024 with a stitched leather upper, a pitch-inspired lace shroud and a gum outsole. Gold accents appear throughout, including on the “King” wordmark logo on the upper. 

Thermore Launches First Consumer Campaign: “Power Comes from Within”

Imagined by the global creative team, Innocean Italy, the brand’s manifesto highlights the quality and versatility of its synthetic insulation and its commitment to wellness, comfort and sustainability, featuring apparel companies, Aspesi, Emporio Armani and Karbon.

Nike Drops N7 Collection Inspired By Native American Ledger Art

Nike partnered with Native American artist Chelysa “Chief” Owens-Cyr, who brings a contemporary take on ledger art, a narrative drawing or painting on paper or cloth predominantly practiced by Plains Indians from the 1860s to the 1920s.

Fanatics Partners with World Rugby

Fanatics reached an agreement to launch and manage the official retail and licensing program for World Rugby, including Rugby World Cups through to 2029.

Puma Inhale: Two Designs, One Shared DNA

Blending inspiration from the future while drawing from Puma’s iconic heritage, the company introduces a progressive and futuristic approach to running with the Inhale and the AI-generated Inverse.