Walmart Targets Gen-Z with ‘No Boundaries’ Relaunch
Launching in stores and on Walmart.com on July 16, the new No Boundaries label, often abbreviated as “NOBO,” will include a broader assortment backed by a major marketing push on TikTok, Roblox and Instagram and, for the first time, has a dedicated fashion design team creating the collection.
PetSmart Goes for the Gold with Team USA Collection for Dogs
The limited-edition stars, striped and sporty collection for soccer, karate and basketball, also features tracksuits, hats and gold medal toys for pets to show “team pride in style.” PetSmart Doggie Day Camps will host a one-day-only Team USA-themed Doggie Day Camp experience on August 8, 2024, to celebrate and support Team USA.
Minnesota State Partners With Nike/BSN Sports
The deal benefits Maverick’s athletic department with preferred team pricing through BSN Sports on Nike uniforms, apparel, footwear, and Jordan brand and program rebates.
New Era Cap Inks Headwear Deal with Team USA
New Era will supply headwear to U.S. Olympians and Paralympians when they make the teams to compete in this year’s Paris Olympics. Team USA’s agreement with New Era Cap is its first product deal with a headwear-focused brand.
Under Armour Partners With USA Football
As the official and exclusive uniform, apparel and footwear partner of USA Football, including the U.S. men’s and women’s national teams, UA will also outfit the first Olympic team for the 2028 Summer Games as flag football and USA Football’s U.S. National Teams make their Olympic debut.
Fanatics, Sotheby’s Partner to Offer Rare Sports Trading Card Auctions
The partnership coincides with the announcement of Fanatics Collect, a new collectibles marketplace set to launch this summer. The platform will connect buyers and sellers of trading cards and memorabilia through fixed-priced listings and auctions.
WatchOS 11 from Apple Offers Intelligent Customization
WatchOS 11 offers breakthrough insights from Apple into users’ health and fitness and more personalization.
Lee Launches Collab with HeyDude For Summer
Lee and HeyDude launch new collaboration for Summer with Netflix Outer Banks series actor Chase Stokes, and current HeyDude ambassador, as the face of the campaign.
Puma Reintroduces the OG Speedcat in Classic Colors
The low-top Speedcat returns on June 19 with suede finishing in black and red, a nod to iconic F1 racing teams and racewear uniforms of the early 2000s. The campaign presents the silhouette as a symbol of empowerment and innovation.
Polaris Launches Off-Road E-Charging Network in Michigan’s Upper Peninsula
Polaris and the Michigan Economic Development Corporation launched an electric off-road vehicle charging network in Michigan’s Upper Peninsula. Hamilton’s North Coast Adventures near Ontonagon, MI., is the first in the U.S. to offer a rental fleet of Polaris’ all-electric off-road vehicle, the Ranger XP Kinetic.
Franklin Sports Introduces the FS Tour Featherweight Pickleball Paddle
The FS Tour Featherweight Paddle “creates the desired ‘pop’ while providing prime hand speed and power on the court.” —Adam Franklin, President, Franklin Sports
Marucci and Victus Named as Exclusive Official Bats of MLB for 2025
The company said the agreement with the MLB exemplifies the leadership position of Marucci and Victus brands as the “premier bat choices worldwide,” as they are the top two most-used bats among MLB players and have long been part of the MLB landscape.
PXG Debuts Premium Line of Golf Sunglasses
PXG expands its golf clubs and apparel line to include a limited-run release of two golf sunglass styles.
Nike Deepens Commitment to Champion Women’s Sports
Nike’s Athlete Think Tank, now in its third year, has expanded adding ten women athletes and four elite women coaches to the collective.
Stack Athletics Drops Summer 2024 Pickleball Collection
Stack fuses streetwear meets pickleball-focused tech in Summer 2024 apparel collection
