HeyDude Signs Sydney Sweeney as Global Spokesperson
HeyDude and Sydney Sweeney signed a long-term, global partnership timed with the brand’s latest brand campaign.
Allen Edmonds Reserve Collection: Quality is the Original Form of Sustainability
Founded in 1922, Allen Edmonds has always championed the belief that the traditional way of making shoes is the best way. This philosophy is vividly demonstrated in The Reserve Collection. The Reserve Collection celebrates Allen Edmonds’ devotion to American artisanship. Each pair is handcrafted in the company’s Port Washington, WI, factory by the nation’s most skilled makers using only the finest leathers.
Good Read: “Look Good, Feel Good, Play Good: Nike Apparel”
“Look Good, Feel Good, Play Good: Nike Apparel” charts a visual history of women’s sportswear and the key role Nike has played in advancing women’s sports over the last 50 years.
After Spanx, Susan Blakely Takes on Women’s Feet with New Sneex Line
Blakely describes the Sneex brand as a luxury shoe that blends the style of a traditional high heel with the performance and comfort of a sneaker.
Pvolve and Vuori Build on Successful Partnership
The company’s announced an expansion of their partnership through a nationwide Pvolve x Vuori tour and the introduction of Pvolve-branded Vuori products to appear in Pvolve studios later this year.
Start Your Engines. Tillys Collaborates with Nascar
Tillys reported that it was inspired to create the collection by the widespread interest in racing culture and trends in racing jackets, sport graphic tees, and other racing-centric apparel.
“Feels Like Ugg” Celebrates Feeling Good Inside and Out
UGG, a division of Deckers Brands, launched the next chapter of its “Feels Like UGG” campaign featuring a global cast dressed in the UGG AW 2024 collection.
Galvin Green Introduces Waterproof Dryvr Collection
“Working closely with Pertex and through rigorous testing, we’ve ensured the advanced fabric performs to our exceptionally high standards and are delighted to welcome it into our market-leading Dryvr product range,” —CEO Nicholai Stein
TrueTimber Builds on Partnership with Honda
“The addition of four camo patterns to the Foreman ATVs, Rancher ATVs and even more Pioneer series SXS vehicles further solidifies our commitment to providing customers with top-quality products that combine performance, style and functionality.” —Rusty Sellars, CEO, TrueTimber
Garmin Response Extends SOS to Google Pixel Smartphones
Beginning in the U.S., Garmin has integrated its satellite SOS emergency response coordination service into Google’s Pixel 9 smartphones.
Skechers Signs Howie Mandel as Brand Ambassador
Skechers signed Howie Mandel, the comedian and host of America’s Got Talent, in a Los Angeles-area Skechers store when he tried to get a discount on a pair of Skechers Hands Free Slip-ins, claiming he was a Skechers ambassador—when he wasn’t.
509’s Winter 2025 Collection Delivers Breakthroughs in Performance
“The Winter 2025 Collection represents another leap forward in meeting the diverse needs of both mountain and trail snow riders.” —Alicia Anderson, managing director.
Farmers’ Almanac Releases Wet Winter Whirlwind Forecast
The Farmers’ Almanac warns that winter 2024/25 will be a “wet whirlwind,” meaning there will be a lot of precipitation and storms. Depending on where you live, you may see a lot of snow or rain.
Pacsun x Reese Cooper Bridge Streetwear and Outdoor with RCOS Collection
The collection offers a wide range of styles, from taped-seam shell pieces, insulated outerwear, and cargo pants to graphic tees, hoodies, sweatpants, and more. Cooper created the collection using technical fabrics like nylon, sherpa fleece, waffle knits, heavyweight cottons, and compression.
University of Alaska Fairbanks Extends Partnership with BSN Sports and Nike
BSN Sports will remain the Nanooks’ official apparel and equipment provider, outfitting student-athletes, coaches and staff in Nike gear for multiple athletic seasons.
