SGB Today

Gill Fishing Foul Weather Apparel Offers Waterproof Protection With Stain-Blocking Technology

Gill Fishing, the manufacturer of foul weather and technical apparel for anglers, introduced its latest collection of breathable waterproof fabrics with XPEL technology blocking stains from contaminants found in the water.  “Unfortunately, many breathable jackets that claim to be waterproof eventually let water in, while the old-school rain slicks made of impermeable materials, which effectively […]

Blackcrows Launches Wild Outside-In Campaign, Highlights Xpore Apparel Collection

Black Crows, the French ski brand and manufacturer of performance ski products and apparel, launched its Wild Outside-In campaign highlighting Xpore apparel collection that are “PFC free, toxic free, breathable, and waterproof,” said the brand. The shift regarding the company’s technical textile range is entering its third season. Three years ago it partnered with BenQ, […]

Mountainsmith To Release Fishing And Hunting Lumbar Pack For SS23

Mountainsmith, the Colorado-based hiking and camping gear manufacturer for over 40 years, created the Timber lumbar pack, its first dedicated hunting and fishing pack. The design includes a front panel for organizing smaller fishing and hunting items; the main compartment contains two webbed loops for use with a handgun trigger guard and a vivid yellow […]

Aetrex Launches Proprietary 3D Data Portal

Aetrex, Inc. (Aetrex), the manufacturer of foot scanning technology, orthotics, comfort and wellness footwear, launched its Foot.com data portal, a dedicated platform to help shoe manufacturers worldwide create better-fitting footwear. Users can view and extract global 3D foot data by gender, foot size, country, and more. “Launching the portal marks a significant step forward in […]

Royal Robbins’ In-Store Sustainable Best Practices

Rooted in sustainability since its founding in 1968, Royal Robbins furthers its commitment to environmental stewardship through its partnership with the Green Business Bureau (GBB) for its brand retail stores in Denver, Seattle, Modesto, and Berkeley, CA. The partnership ensures that the stores are gold-level certified, recognizing each store’s efforts to improve sustainability practices. “Sustainability […]

Hot Chillys Introduces Brand Refresh And Sustainable Packaging

Hot Chillys, the manufacturer of performance base layers and winter accessories since 1985, updated its brand and announced “significant sustainability improvements.” “Many of our customers have been adventuring in our base layers since their earliest childhood memory on the slopes 30 years ago, and now they are suiting up their own kids to carry on […]

Helinox x Deus Ex Machina Collaborate On Lightweight Packable Furniture Collection

Helinox x Deus collaborated on a limited edition run of two Helinox packable outdoor “classics” dual-branded, dressed and paneled with three bespoke Deus camouflage prints. The collection is a “customized classic” that furthers Helinox’s history of “bringing comfort outdoors so you can be At Home, Anywhere.” The limited-edition collection includes the following:  Deus x Helinox […]

Arcade Belts Introduces Artist Series With Hannah Eddy And Vernan Kee

Arcade, a brand founded on the belief that “belts can be designed to function better, last longer and be more comfortable,” introduced its Artist Series, featuring the works of Hannah Eddy and Vernan Kee. Eddy has been a whimsical creator and skateboarder since childhood and weaves inspiration from her adventures into each colorful sketch to […]

Foehn Transforms Performance Outerwear With FW Collection

Foehn, the Canadian manufacturer, debuted its 20-piece FW outerwear collection. The company’s flagship Salem Dyneema Down Parka meets Alpine Standards for mountain survival wear. The outer layer of Dyneema fabric was initially developed for ocean racing boat sails. The insulation offers 800 fill of natural down for survival conditions in extreme cold. The parka features pockets inside and out and […]

Original Penguin Launches Fall 2022 Racquet And Paddle Collections

Original Penguin by Munsingwear, a division of Perry Ellis International, launched its men’s and women’s Fall 2022 racquet and paddle collections. The Fall 2022 collections “combine heritage, flair and function, fusing a traditional racquet aesthetic with advanced performance technologies that can be worn comfortably and confidently.” Original Penguin brand ambassador Ajla Tomljanovic showcased the women’s […]

Chaco Introduces Fall 2022 Line

Chaco Footwear introduced six Fall styles to its latest collections—Ramble and Paonia—expanding on the brand’s selection of footwear.   “Last year, Chaco nation loved the Ramble Collection so much that this year we are bringing it back with new colorways and new styles to fit every adventure,” said Adam Garrett, VP, product. “These new styles build […]

Costa Sunglasses Launches Jose Pro, Honors Legendary Waterman

Costa Sunglasses brings next-level “Pro-formance” to its best-selling Jose frame. As part of the brand’s fall 2022 collection, the legacy frame was rebuilt with angler-approved upgrades and named in honor of the legendary waterman Jose Wejebe.  Building off the original Jose frame, launched in 2010, the Jose Pro joins Costa’s Pro series of frames with upgraded […]

Ripton & Co. Expands Product Line With Denim Vest

Ripton & Co. (Ripton), the technical active stretch denim brand is expanding its product line and adding a vest to the fall collection.  “This is Ripton & Co.’s first vest, and we are excited about the look, fit and style,” said Elliot WIlkson-Ray, founder and CEO. “It’s classic yet edgy with a rockstar energy look […]

Baffin Introduces Downtown Collection

Baffin, the Canadian-based designer and manufacturer of cold-weather performance boots since 1979, dropped its Downtown collection of urban winter boots available to Canadian and U.S. consumers. Inspired by people who brave winter’s cold in cities and urban locales, the Downtown Collection offers “proven technology, comfort and warmth” in two men’s styles and three women’s styles. […]

Gore-Tex Brand Campaign Showcases Commitment To Innovation, Performance And Responsibility

Timed with the introduction of Gore-Tex’s AW22 product launch, the company created its “Our Work Is Never Done” campaign showcasing four decades of innovation from Gore’s Fabrics Division.  The story outlines Gore’s journey “to develop its high-performing product technologies in durable, waterproof, windproof, and breathable protection.” The campaign ends with introducing new Gore-Tex products representing […]