Franklin Sports Signs Pickleball Power Players, The Johnson Family
Franklin Sports, a manufacturer and retailer in the sporting goods industry, signed a partnership with pro pickleball players JW Johnson, Jorja Johnson and Julie Johnson. With the partnership, Franklin Sports becomes the exclusive paddle provider to the Johnson family. The partnership will also introduce a signature paddle designed with JW Johnson in 2023. JW Johnson, […]
Forloh Introduces The One Pack For Hunters And Outdoor Enthusiasts
True to Forloh’s no-concessions approach, the One Pack’s exterior is a coated, military-grade 210d ripstop nylon that features a fully-submersible, dry bag main compartment (tested to 200 feet). The main compartment features an RF-welded interior with a double PU-coated 200d/exterior Diamante fabric and a YKK Aquaseal locking zipper with a teeth-covering kissing welt for water […]
Chaco Introduces The Bodhi Lightweight Adventure Sandal
Chaco Footwear launched its lightweight, low-profile performance sandal, the Bodhi, which features Chaco’s pass-through webbing in a minimalist pattern and an adjustable toe loop to keep feet secure. Weighing 7.24 oz for women and 9.56 oz for men, the Bodhi is nearly 50 percent lighter than Chaco’s Classic Z/1 sandals. “Chaco nation has been asking […]
Tentree Launches Rehoming Program For Worn Tentree Apparel
Tentree launched its Circularity by Tentree program, allowing customers to resell or recycle their used Tentree clothing through partner programs with Treet and SuperCircle. The program’s goal is for Tentree clothing to stay out of landfills and in circulation either as Tentree products or as new, upcycled clothing. Customers request a free shipping label and send […]
Fieldsheer To Use King’s Camo Patterns In Temperature-Controlled Apparel
Fieldsheer, a technology company that manufactures temperature-controlled apparel, entered into a partnership with King’s Camo, a designer and manufacturer of terrain-specific camouflage apparel and accessories. Pursuant to the deal, Fieldsheer will use King’s Camo patterns in its Mobile Warming line (Fall 2023) and Cooling lines (Spring 2023) later in Fall 2023. Fieldsheer will debut with […]
G-Form And EMBN Announce Three-Year Sponsorship Deal
G-Form, the protection brand, and Electric Mountain Bike Network (EMBN) announced a three-year sponsorship deal naming G-Form the official protection partner of EMBN from June 2022 through June 2025. The agreement identifies G-Form as the provider of knee, arm, upper body, and hand protection, including the E-line, Pro-Rugged lines and MX 360 back protector with […]
Norrøna Expands Lightweight Hike And Freeride Mountain Bike Collections For SS23
For SS23, Norrøna builds on its Falketind, Svalbard and Fjørå collections with sustainably produced additions for hiking, mountain biking and everyday wear. “Every new product Norrøna releases meets our standard of excellence of integrating innovative and sustainable materials, a technical and comfortable fit and uncompromising durability and functionality, all while following our design ethos of […]
Altra Debuts First Shoe Featuring BOA Fit System
Altra launched the Mont Blanc BOA trail runner, the first Altra shoe to feature a BOA Fit System. The shoe is for technical trail runners that capitalize on the brand’s technologies—engineered with Altra’s Balanced Cushioning platform, foot shape toe box, Altra’s Ego Max midsole foam, BOA Fit System, and Vibram LiteBase outsole—resulting in a micro-adjustable, […]
Bonk Breaker Welcomes Olympian And Ironman Athlete, Sarah True To Pro Team
Bonk Breaker, the manufacturer of nutrition and energy bars favored by elite athletes and pro sports teams, added former Olympian and winner of the Ironman Lake Placid Sarah True to its pro athlete team. True is competing in this year’s Ironman World Championship in Kona in October. “We found a lot of common values with […]
Fila Athletes To Debut Deuce Court And Heritage Collections
Fila-sponsored tennis players will debut two new collections timed with the 2022 summer hardcourt swing—the Deuce Court Collection and the latest edition of the brand’s Heritage Collection. Deuce Court Collection Karolina Pliskova, Barbora Krejcikova, Ekaterina Alexandrova, and Diego Schwartzman will wear the Deuce Court collection at the Western & Southern Open final Grand Slam. The collection […]
Keen Launches Circadia Hiking Boot
Keen, the maker of hybrid footwear, launched the Circadia, which delivers the core features of the brand’s Targhee hiking boot at a more accessible price point. The Circadia includes Keen.Fusion technology, a simplified pattern design and computer stitching. Consciously created features include: LWG-certified leather, PFAS-free water repellency, cement-free midsole/outsole fusion, and pesticide-free Eco Anti-Odor. Circadia […]
Solo Stove Launches Smokeless Fire Pit 2.0 Version
Solo Stove launched its Fire Pit 2.0, the first update to its line of smokeless fire pits since it initially debuted in 2016. The major update includes a patented removable fuel grate and ash pan, making it easier to empty the fire pit without picking up and turning over the unit. The new model will […]
Chubbies Introduces Everywear Pant
Chubbies, the weekend-centric men’s apparel brand, launch its first pants collection with its Everywear Pant. A performance casual pant features a soft, lightweight fabric with Chubbies’ built-in 4-way stretch for comfort and range of motion. The pant design “goes everywhere and does anything.” “We’ve built a brand laser-focused on delivering weekend-ready apparel to our customers […]
Outdoor Vitals Introduces Ultra-Light Fortius Trekking Pole Tent
Outdoor Vitals, the Utah-based performance outdoor apparel and gear brand, released its Fortius Trekking Pole Tent. Available in one-person (weighs 1.6lbs) and two-person (2.25lbs)versions, the Fortius is an ultralight tent but storm-worthy, giving more options for pitching when it comes to direction, site selection and reinforcement. “When we set out to design a trekking pole […]
Astral Releases Limited-Edition Layla PFD
Astral released a limited edition of its iconic Layla PFD to acknowledge the dedication of its athletes and employees. Whitewater enthusiasts Nicole Mansfield, Kate Shea and Ollie Smithers designed the equipment reflecting their combined love of the water with the same safety and fit features. Astral CEO and founder Philip Curry and Shirley Shepherd introduced […]
