Gordini Enters Performance Sock Category For Fall 2023
Gordini entered the performance sock category for Fall 2023, introducing socks for men and women in the ski and hiking categories. Having invested in an Italian knitting technology that strategically aligns yarns for performance and comfort in the knitting process, Gordini brings its proprietary applications, previously limited to medical accessories, to the active outdoor consumer. […]
Adidas x Burning Cart Society Reminds Golfers Of Nature’s Importance To The Game
Adidas’ will introduce a limited-edition apparel collection of Adicross products in collaboration with the Burning Cart Society partly made with natural and renewable materials. Shaun Madigan, global director, Apparel, Adidas Golf, said: “We’re continuing to push forward with the way we use materials to ensure we’re designing products in balance with the planet. The ethos […]
Nordica Debuts New For 2024 Products
Nordica debuted its 2024 product line at the Winter Sports Marketing show in Salt Lake City last week. Next season’s line includes additions and changes for racers to backcountry skiers. “Designed to serve the racing, all-mountain and all-mountain touring communities, we’re excited to launch several new boots and skis for 2024,” explained Sam Beck, Nordica […]
Shimano Expands Line With New Series Of Reels
Shimano North America Fishing added to its lineup of reels with three new offerings that provide value to a wide spectrum of anglers from saltwater bottom fishermen, tournament-savvy bass enthusiasts and swimbait experts. Speedmaster II 8 & 10: The SpeedMaster II series of lever-drag reels expands with two new models for 2023. The addition of […]
Original Penguin Golf Launches Spring 2023 Collections
Original Penguin Golf by Munsingwear, a division of Perry Ellis International, released its Spring 2023 Golf collections for men and women, offering prints, classic styling and technical fabrics. “Original Penguin is a true modern classic brand, trusted during play and preferred after the game is over,” said Oscar Feldenkreis, CEO, Perry Ellis International. “For over […]
Norrøna Expands Ambassador Team For 2023
Norrøna added ten athletes to its ambassador team, including Owen Leeper, Mons Røisland, Darcy Conover, Robin Viera and Ren Walkenhorst. Norrøna ambassadors are key to the brand’s extreme user testing process, which involves “over 250 hours of in-field testing for all its products, including beanies.” “Our ambassadors are skiers, snowboarders, mountain bikers, trail runners, and […]
Outdoor Research Adds SeaTac Pant And Deploy Backpack To Tactical Lineup
Outdoor Research, the designer and U.S. manufacturer of outdoor and tactical apparel and gear with factories in Seattle, WA and El Monte, CA, released its men’s SeaTac Pant and Deploy Backpack at SHOT Show this week. OR Pro engineered the SeaTac Pant, a poly/cotton blend with a “mechanical” stretch that flexes with the body. Features include […]
Gore Expands Garment Rental Program At Retail With Evo
W. L. Gore & Associates (Gore) is expanding its consumer garment rental program, Outerwear On Demand, in collaboration with Seattle-based Evo for the 2022/23 ski season. The program will be available at Evo retail locations in Salt Lake City and Snoqualmie Pass, WA, in addition to its Denver and Whistler, BC stores. Outerwear On Demand is […]
Ashworth Golf Signs PGA Tour Golfer Tom Hoge
To complement Fred Couples’ return to Ashworth Golf, Newtimes Group announced that PGA Tour golfer Tom Hoge, ranked #30 in the Official World Golf Rankings, had signed with the brand as Ashworth Golf returns to the U.S. market. Hoge will wear Ashworth Golf apparel when competing on the PGA Tour and other professional events worldwide. […]
Atomic Adds Backcountry’s Chris Rubens To Athlete Roster
Atomic, the designer and manufacturer of winter sports equipment, added big mountain freeride skier Chris Rubens to its athlete roster. The new partnership, effective immediately, sees Rubens wearing Atomic skis, boots, bindings, and protection gear for the 2023 winter season. A globally recognized freeride backcountry skier, Rubens specializes in putting down lines in the mountains […]
Nite Ize Develops On-The-Go Universal Tablet Holder
Nite Ize launched the Squeeze Universal Tablet Holder, available at retail in early spring. The holder fits various tablets with an “unshakeable” hold. “I see tablets everywhere I go, from airplanes to homes to retail to warehouses,” said Rick Case, Nite Ize founder and CEO. “By adapting our popular Squeeze design for tablets, we’re allowing […]
Outdoor Research Introduces U.S.-Made Muzzle Brake Line For Spring 2023
Outdoor Research introduced its U.S.-made Muzzle Brake tactical apparel line for S23 at the SHOT Show in Las Vegas, NV. The line includes the Combat Shirt, Combat Pants, Field Shirt, and Softshell Jacket. The Combat Shirt, Pants and Field Shirt are made with an FR Knit and NYCO nylon/cotton blend woven fabric with no-melt/no-drip protection […]
The Woolmark Company x Luna Rossa Prada Pirelli Release Technical Team Kit
The Woolmark Company and Luna Rossa Prada Pirelli released their technical team kit for the 37th America’s Cup. This year the company’s expanded the kit to include performance apparel for cycling, running and gym-based training activities. The custom kit includes Merino wool T-shirts, hoodies, shorts, leggings, a cycling suit, a waterproof jacket, and a light […]
Stanley Wins NPD Annual Outdoor Sports Retail Performance Award For Second Year
Stanley announced it received the 2023 NPD Group Outdoor Sports Retail Performance Award as the fastest-growing equipment accessories brand in the U.S. outdoor specialty market; this is the company’s second consecutive honor from NPD. According to NPD Retail Tracking Service data, the award acknowledges brands that had “tremendous growth in the U.S. outdoor and snow […]
Nocs Provisions Drops Whiteout Collection
Nocs Provisions, a maker of outdoor optics and accessories, released its Whiteout collection, offering its Standard Issue 8×25 binoculars and Zoom Tube monoculars in all white. “The Whiteout Collection is a paradigm shift and demonstrates that outdoor exploration should be done on one’s own terms. In an industry dominated by monotonous and tactical brands and […]
