SGB Today

Adidas Presents Y-3 Spring/Summer 2023 Chapter 1

The Adicross range continues to blur the lines between sport and style. For the latest collection, Adidas introduces apparel and footwear in a vibrant color palette designed for the golfer. The apparel range includes short and long-sleeve polos, anoraks and hoodies, and a new pant and short. Neutral colors are also offered.  Select pieces include: […]

MasterCraft Signs 6X Wake Surfing World Champion

MasterCraft Boats recently signed six-time world champion wake surfer Ashley Kidd to its team athlete roster. As an accomplished female wake surfer, Kidd is known for her powerful and aggressive style and attention-grabbing tricks. To celebrate the partnership, Kidd will join MasterCraft on a four-stop boat show tour, attending the Atlanta, Minneapolis, Dallas, and Utah […]

Nite Ize Releases Open Clip Case Hardshell Holster

Nite Ize released its Clip Case Hardshell Universal QuickSlide Holster, which is available in early spring and features an open top for phone access. “Our Clip Case Hardshell Holsters have been a staple for hard workers for years,” said Rick Case, Nite Ize founder and CEO. “The new QuickSlide design opens up access to a […]

Allen To Feature Breakthrough Clean Technologies At SHOT Show

Allen, the manufacturer of shooting and outdoor products, will feature Breakthrough Clean Technologies, a firearm and outdoor gear cleaning product maker, as part of its portfolio at the SHOT Show in Las Vegas. The assortment of products will be in Booth 13021. Breakthrough Clean Technologies was founded in 2013 by Erick Navarro. The odorless, environmentally friendly […]

MAAP x 100% Hypercraft Performance Eyewear Returns With New Seasonal Colors

As part of an ongoing collaboration, MAAP once again teamed up with the California-based performance eyewear specialists 100%. MAAP x 100% Hypercraft lenses feature 23g of UltraCarbon technology, making them lighter, stronger and more dynamic. New seasonal colors include Forest Green, Deep Purple and Bone. They are designed in a series of hues in combination with […]

Gregory Mountain Products Announces 2023 Ambassador Team

Gregory Mountain Products, the pack and active travel gear manufacturer, shared its 2023 ambassador team roster featuring a diverse group of adventurers, product testers, entrepreneurs, and content creators. “There’s no better way to start 2023 than with welcoming 15 new team members to the Gregory family,” said Lindsay Malone, senior marketing manager, Gregory. “We have […]

MoonBikes Releases Connected MoonBike App

MoonBikes, the electric snowbike manufacturer, launched its connected MoonBike app for the Winter 2023/24 season.  The app allows users to track aspects of their ride, including trail maps, altitude, distance, speed, duration, battery level, and more. Users can also see other riders in their area and follow friends to view their personal best rides, join them […]

Cleveland Golf Introduces RTX 6 ZipCore

Cleveland Golf will launch the RTX 6 ZipCore Wedge on January 20 designed to hit high-spin shots consistently. By combining the company’s latest HydraZip face, UltiZip grooves and upgraded ZipCore technologies, players will have controlled spin from any lie. “The RTX 6 ZipCore Wedge may have a classic look on the outside, but inside it’s […]

HDry By Altexa Forges Alliances With Ariat and Shred Dog

ltexa Srl and GHS Holdings added two partners for its HDry 3D direct lamination waterproof breathable membrane with Ariat performance footwear and Shred Dog performance apparel, integrating the company’s latest technology for W22/23.  HDry is an advanced technology for waterproofing technical gloves, footwear, backpacks, and bags through a direct 3D lamination of a waterproof-breathable membrane to […]

Apex Ammunition To Exhibit At Shot Show

Apex Ammunition, the maker of hand-loaded, Tungsten Super Shot (TSS) shotshells, will showcase its line of shotgun ammunition at the 2023 Shot Show in Las Vegas, January 17-20, Booth # 71104. APEX, a pioneer in the commercial use of 18.1 g/cc density TSS, makes shotshells for Waterfowl, Turkey, Upland, Predator, and Deer hunting. Products to […]

Stan Smith And Blue Version Collide For Adidas Originals SS23 Collection

For SS23, Adidas Originals draws on archival cues for the latest iteration of its Stan Smith collection styled with Blue Version apparel. The Stan Smith Millencon reconfigures the classic silhouette with fluid lines and new dimensions and includes a Trefoil heel badge.  The Stan Smith Relasted offers a stripped-back approach with a leather upper atop a chunkier rubber midsole, […]

Dimension-Polyant To Present X-Pac Fabric Collection At 2023 Shot Show

“We are looking forward to returning to the Supplier Showcase this year,” said Taylor North, head of technical fabrics, Dimension-Polyant. “We had a terrific show last year, meeting with many brands and retailers passionate about shooting sports, and we learned a lot. “We are eager to share our latest innovations and raise further awareness of […]

Lizard Skins Celebrates 30 Years In Business

Lizard Skins, the manufacturer of bike grips and handlebar tape, celebrates its 30th anniversary in January. The company’s product offerings span cycling, baseball, lacrosse, hockey, and gaming for companies including Xbox, PlayStation and Nintendo Switch controllers. More recently, the company launched a grip tape for pickleball.  Its grip tape is licensed as an official product of […]

NexTex To Introduce TDry Brand At OR Snow Show

NexTex Innovations, an Atlanta-based textile technology developer, will introduce its latest fabric developments and brand customer adoptions under its TDry brand name at OR Snow Show, Booth #4009, January 10-12, in Salt Lake City, UT. Falling under the TDry brand umbrella is a portfolio of fabrics—synthetics, naturals, blends, and elastics—encompassing TDry technology, including TurboWick, TurboWarm, […]