Limar USA, LLC continues to grow and expand by introducing new products for Spring 2023 and adding more sales representatives to cover key markets. 

“We are extremely excited about our expanding collection of helmet models, including supporting the Astana team with a new road model, ” said Giovanni Caporali, co-president. “We will also add more mountain offerings and reveal the anticipated eyewear that will be worn by the Israel team.”

Limar will introduce three new helmet models and a line of eyewear at the Sea Otter Classic this April. The helmets will cater to the road and mountain bike categories, while the performance eyewear offerings will give athletes several options. 

Bianca Bernardi, co-president, said, “I have been traveling with our growing sales team, region by region, as we sign more sales reps. We have 13 sales personnel in the most important markets in the USA. Alberto Nicoli, CEO of Limar, will also join us to meet with dealers and editors at the Sea Otter Classic.”

The My Limar program continues supporting teams nationwide with custom helmet graphic designs to match team colors. 

Limar USA will be at the Sea Otter Classic in Booth B97, April 20-23.