G. Loomis Introduces NRX+ Inshore Saltwater Rods
G. Loomis, the conventional and fly fishing rod manufacturer, will showcase its NRX+ Inshore rod series at the upcoming ICAST 2023 trade show, Booth #523. “We are thrilled to bring the NRX+ Inshore rod series to the market,” said Blaine Anderson, saltwater product marketing manager for G.Loomis. “We have a storied history of producing top-quality fishing […]
Nike’s Ultrafly Trail Shoe Incorporates Vibram Technology/Sole Design
Nike partnered with Vibram to include the brand’s technology and sole design in the upcoming release of its Ultrafly Trail shoe which offers a carbon flyplate between the shoe’s ZoomX foam and a fabric-wrapped midsole. The outsole of Nike’s Ultrafly Trail shoe debuts Vibram’s Litebase technology with a proprietary lightweight outsole design, Vibram’s traction lug […]
Maven Expands Premium Line Of Binoculars With The B.7
Maven, a Wyoming-based optics manufacturer, added the B.7 to its premium B Series binocular series. Available in 8×25 and 10×25 models, the B.7 offers a dual-hinge construction that eliminates bulk, weighs 12.4 oz. and measures 2.90 inches x 4.75 inches when collapsed. “In the pursuit of convenience and innovation, we designed the ultra-compact B.7 around […]
Costa Celebrates 40 Years With King Tide Sunglasses
Costa Sunglasses celebrates its 40th anniversary by introducing its “most advanced frame to date,” the King Tide. The Costa King Tide comes in two sizes: King Tide 6, a medium wrap six-base performance frame in two styles, and King Tide 8, a full wrap eight-base version, for elite anglers. Technical features for both frames include removable […]
Saucony To Release All-New Kinvara Pro
Saucony’s Kinvara Pro, featuring Speedroll Technology, launching August 1, uses three of the brand’s cushioning compounds: PWRRUN PB, placed closest to the foot and “delivering 90 percent energy return”, a foundation of PWRRUN for foot protection and durability when in contact with the ground and for comfort, PWRRUN+ sockliner. Sandwiched between the cushioning system is […]
Ignik Expands FireCan Line
Since 2019, Ignik has introduced outdoor heating solutions that produce less waste. The brand’s newest addition to its FireCan line is the FireCan Elite Portable Fire Pit. Joining its predecessors, the FireCan and the FireCan Deluxe, the fire pit overs “more power, a lighter-weight design, more control.” “With the ever-present threat of wildfires, we designed the […]
La Sportiva Introduces XFlow Trail Running Technology
La Sportiva, maker of mountain gear, introduced its trail running and hiking line for spring 2024. The centerpieces are the Levante and Prodigio trail running shoes, with the brand’s latest responsive foam called XFlow that is integrated into the shoes to give runners cushioning without sacrificing dexterity. La Sportiva is also rolling out a new […]
Nemo Extends Endless Promise Program; Partners With Ambercycle
Nemo, the independent designer of outdoor gear and accessories, reported it partnered with Ambercycle, a Los Angeles-based company that “regenerates end-of-life textiles into new materials for brands and manufacturers.” The collaboration extends Nemo’s Endless Promise program toward a 100 percent recyclable product line. Nemo’s Endless Promise collection debuted in 2023 with the launch of the […]
Outdoor Research S24 Apparel, Gear Collection Transitions Away From Added PFAS
Outdoor Research’s Spring 2024 collection showcases sustainability, technology and inclusive sizing. It “aims at transitioning its products away from added per- and poly-fluoroalkyl substances (PFAS), a goal that the company expects to complete by the Spring 2024 product line.” Three pillars drove the brand’s focus for 2024: Sustainability — Along with using more recycled and […]
Snow Peak Redesigned Packaging Shows Commitment To Sustainability
Snow Peak, the Japanese camping brand, overhauled its product packaging as part of its Corporate Social Responsibility initiative. By the end of 2023, Snow Peak will “simplify packaging materials, reduce plastic and packaging materials for approximately 120 different products, with more to make the transition in 2024 and beyond. “White-based FSC-certified paper will be used […]
Krimson Klover Reveals 2024 Spring And Summer Collection
Krimson Klover, a women’s outdoor and lifestyle brand, showcased its 2024 spring and summer collection, with fashion and performance-forward styles in the hike, bike, pickleball, swimwear, and leisure categories. “Introducing our 2024 Summer and Spring Collection, we are thrilled to unveil vibrant colors and fashionable patterns that embody the essence of the season”, said Rhonda Swenson, […]
Bote Expands Gator Proof Cooler Line With Kula 10
Bote, the maker of water lifestyle products, added the Kula 10 to its hardshell cooler line, with a 10-gallon capacity. Expanding the Kula series, the Kula 10 joins its predecessors, the Kula 5 and Kula 2.5, as the largest cooler in the lineup. Similar to the other two coolers in the line, the Kula 10 […]
Smith x Aleck Integrate Crash Sensor Technology Into Smith Bike Helmets For S24
Aleck, the maker of wireless helmet audio systems for outdoor sports, and Smith, the manufacturer of snow goggles and helmets and innovator across bike helmets, sport, lifestyle, and prescription eyewear, announced a strategic partnership to integrate Aleck Crash Sensor technology (Aleck CS) into a selection of Smith’s cycling helmets for Spring 2024. Aleck CS is […]
Selkirk Sport Steps Into Footwear Designed For Pickleball
Selkirk Sport, the manufacturer of pickleball equipment, is expanding its product range by launching the S01 Pro Court Shoe and S02 Premium Court Shoe. The S01 Pro Court Shoe, the first shoe introduced by Selkirk Labs, enables faster movement on the court. Key features include a ladder lacing system, breathable fabric and an extended sole wrap […]
Kaenon x MLB All-Star Justin Turner To Release Signature Sunglass Collection
Kaenon reported it is releasing its first signature sunglass collection with two-time MLB All-Star Justin Turner, an ambassador athlete and vested partner in the brand. The first sunglasses from Kaenon in the Justin Turner Signature Collection includes two versions of the Arcata SR, Turner’s preferred model for on-field play for the Boston Red Sox. The Arcata […]
