SGB Today

Outdoor Research And Nikwax Announce Strategic Partnership

Outdoor Research announced a strategic partnership with Nikwax that officially launches in September 2023. Under the partnership, Nikwax becomes OR’s preferred partner for after-purchase Durable Water Repellent (DWR) care and treatment—part of OR’s commitment to “transitioning away from intentionally added per- and poly-fluoroalkyl substances (PFAS), which will be virtually complete by the Spring 2024 product […]

Tentree Partners With GoBolt

Tentree announced its partnership with GoBolt, the Toronto-based tech company, to handle its e-commerce fulfillment and final mile delivery in select hub cities across Canada towards reducing the company’s supply chain carbon footprint. Said Tentree: “Brands’ supply chain emissions are typically the largest contributor to their carbon footprint—90 percent of a company’s environmental impacts are […]

Jack Wolfskin Announced New Partnership With Bear Grylls

Jack Wolfskin announced a new apparel partnership with Bear Grylls, highlighting the “close alignment between both brands.” “Jack Wolfskin is one of the most dynamic but approachable brands in the outdoor space with long-lasting apparel that will benefit anyone who heads outdoors,” Grylls said. “I share their commitment to empowering more people to experience their […]

Salomon Introduces “Shortney” Running Shorts Worn By Courtney Dauwalter

Two-time UTMB winner, Hardrock 100 winner and Salomon trail running athlete Courtney Dauwalte has won almost every ultra-trail race wearing her signature loose-fitting, knee-length Salomon prototype shorts, coined “Shortneys” on social media. In response, Salomon has dropped the women’s Shortney running shorts and T-shirt. “I’m very excited that the Shortneys will be available for everyone, long inseam […]

Suunto Releases Vertical GPS Adventure Watch

“As its name states, the Suunto Vertical is a watch for those aiming to keep moving upwards and onwards, always improving their potential in the outdoors. Its robustness, its size, plus the free online maps wherever you are in the world tell you everything you need to know. This is a watch for people who […]

Adidas Signs 2023 WNBA Draft Pick To Team Roster

Adidas Basketball reported that the 2023 WNBA Draft first overall pick, Aliyah Boston, is the newest addition to the brand’s women’s basketball roster. “We are beyond excited to welcome Aliyah to our Adidas Basketball family. She exudes strength, resilience, versatility, and natural skill that is unmatched. I know she’ll leave a lasting impact on the […]

Deuter Celebrates 125 Years; Launches Limited-Edition Backpack Collection

Backpack and outdoor equipment manufacturer Deuter is celebrating its 125th anniversary as Europe’s largest backpack manufacturer. In celebration, the company launched its 125th Anniversary Collection, with eight popular backpack models made with 100 percent recycled and bluesign-certified fabric, signifying Deuter’s “desire to continue to shape the world of mountain sports with evolving innovations and a […]

(E)revolution Exceeds Inaugural Show Goals

(E)revolution announced that its June inaugural show’s list of exhibitors exceeds 100 companies. The show is colocated with its sister event, The Big Gear Show, taking place in Denver, CO, at the Colorado Convention Center June 8-11, 2023. Nearly two-thirds of the exhibitors are global e-bike brands and manufacturers. In addition to e-bikes, the show […]

The Big Gear Show Releases 2023 Exhibitor List And Floor Plan

The Big Gear Show released the exhibitor list and floor plan for its upcoming show in Denver, CO, at the Colorado Convention Center June 8-11, 2023. The floor plan incorporates a central product demo zone available to all showgoers and the co-located e-bike expo, (e)revolution, the national e-bike trade and consumer show with over 100 […]

Converse x FRGMT Weapon Drops May 11

The Converse Weapon was worn on-court in 1986, becoming a cultural icon in basketball. Collaborating with fragment’s Hiroshi Fujiwara, the updated Converse Weapon releases May 11 with a coordinating apparel collection. Featuring a full leather upper, the Converse x FRGMT Weapon’s color-blocking lands along the Y-bar, collar underlay, Star Chevron logo underlay and toe box. […]

Puma Hoops x Breanna Stewart Launch Stewie 2 Ruby 

Puma x WNBA, MVP and Champion Breanna Stewart will launch the Stewie 2 Ruby ahead of the 2023 season.—named after her daughter, Ruby, inspired by motherhood. “As I began creating my second signature shoe with PUMA, I knew I wanted to name it after my daughter, Ruby. Not only to symbolize the incredible bond I […]

Revo Expands Kendall Toole Sunglass Collection With Limited Release

Revo launched three limited-edition sunglasses designed in collaboration with Kendall Toole. The new release extends its Revo x Kendall Toole capsule collection, featuring fashion-forward frames and Revo’s performance lenses. The latest addition to the sunglass makers collab with Toole is an oversized cat eye frame in three colors—Lil West (Black with Drive lens), Ludlow (Green […]

Outdoor Vitals Releases CS40 Ultra Backpack With Carbon Frame

Outdoor Vitals, the Utah-based performance outdoor brand, released its ultralight backpacking pack, the CS40 Ultra, with a carbon fiber frame. “With the CS40 Ultra, we set out to find a solution to a problem,” said Tayson Whittaker, founder of Outdoor Vitals. “How do we make an ultra-light backpacking pack that is comfortable while carrying heavy […]

Stio Names Geartrade As Resale Partner On Second Turn Program

Stio named Geartrade, the online resale platform for used outdoor gear and apparel, the preferred ‘extended product life’ resale partner supporting the brand’s Second Turn program that encourages trade-ins of gently used clothing and outerwear. Geartrade supports Stio Second Turn as its preferred independent resale partner, ensuring that trade-ins that are not renewable back to […]