SGB Today

Onix Pickleball Adds To Paddle Lineup With Patented ThermoFused Technology

Onix Pickleball, the manufacturer of pickleball equipment, added to its paddle lineup with its latest patented technology. The Malice and Mayhem pickleball paddles are the first to include the company’s patented ThermoFused Technology, which molds the pickleball paddle to exact specifications and provides the company with “a future product development platform.” Both paddles feature a carbon-fiber Power Frame. The […]

Selkirk Sport Signs Pro Pickleball Sibling Duo

Jade and Jackie Kawamoto started playing pickleball in 2019 after competitive tennis careers. Selkirk Sport reported it signed the duo to a sponsorship deal as ambassador athletes. The sisters are members of the ATX Pickleballers franchise under the Major League Pickleball (MLP) banner in the premier division. Recognized as top-ranked pickleball players, the sisters grew […]

Lâmo Releases Lâmo-Lite Sandals For SS23

Lâmo released Lâmo-Lite sandals for Spring/Summer; the women’s Nami, Summer and men’s Lyle updated with Lâmo-Lite EVA outsole, which includes rubber pieces for traction and a contoured footbed. Summer, offered in lavender and charcoal/black, features an elastic upper and micro knit upper. Nami comes in white/grey and blue/white with a knit upper. Lyle, in khaki and […]

Milliken Honored With 2023 World’s Most Ethical Company Award For 17th Year

Polartec reported parent company, Milliken & Company, was honored by Ethisphere as one of its 2023 World’s Most Ethical Companies—the 17th year in a row to receive the honor as one of 135 companies spanning 19 countries and 46 industries and one of six World’s Most Ethical Companies to make the list every year since […]

Yakima Introduces RibCage Track System For Jeep Wrangler Hardtops

Yakima added the RibCage, a high-capacity, externally-mounted track system for four-door JK and JL Jeep Wrangler hardtops to increase off-road carrying capacity, to its lineup. The heavy-duty rooftop track system offers various mounting options, while internal supports carry heavy loads, including rooftop tents, recovery gear and off-road accessories. RibCage comes in two models, RibCage JL […]

PrimaLoft Introduces Primaloft Insulation With Ocean Bound Plastic

PrimaLoft, Inc. introduced PrimaLoft Insulation with Ocean Bound Plastic using plastic collected near coastlines to create performance insulation. Helly Hansen and Isbjörn of Sweden are the first brands to use the insulation in their FW23 collections. The insulation is made from 100 percent post-consumer recycled content, with 60 percent from plastic bottles sourced within “a […]

Tifosi Optics Adds Rail Race To Product Lineup

Tifosi Optics re-released its limited-edition Rail Race as part of its entire lineup. The Rail Race launched in October 2022 as an “elevated version” of the brand’s “best-selling” Rail, debuting the previous spring.  Now part of Tifosi’s core endurance eyewear collection, the Rail Race features:  oversized rimless shield (131mm x 59.5mm)  weighs 32g  improved ventilation  […]

Tentree Recertifies As B Corp, Improves Assessment Score 

Tentree reported it renewed its B Corp Certification in 2023, exceeding its score from its first certification by more than 40 points, scoring 136.2. The entry-level B Corp Impact Assessment score, which measures social and environmental performance, starts at 80 points. The higher score comes from the company’s B Corp assessment, having improved Governance, Workers, […]

Chaco Collaborates With Taylor Stitch On Limited-Edition Z/Sandal

Chaco Footwear teamed up with Taylor Stitch, the men’s apparel brand, and launched a limited-edition version of Chaco’s Z/1 USA Classic Sandal in Navy Wae.  The men’s sandal features Taylor Stitch’s wae knit pattern in the custom-developed nanoweb upper built for water, trail and “everything in between.” “We’re huge fans of Chaco here at Taylor […]

Big Agnes Announces 2023 Ambassador Team

Big Agnes announced its 2023 team of ambassadors, which includes ten adventurers who will represent the brand globally. “We are excited to have such an amazing group of ambassadors who will represent Big Agnes in 2023,” said Bill Gamber, co-founder and president of Big Agnes. “These individuals are not only talented athletes but also great […]

E-Z UP Launches Skyfuze LED Balloon Lights Collection

E-Z UP, the manufacturer of instant shelter canopies, launched the SkyFuze LED Balloon Light Series, marking its entre into portable lighting to complement its portable canopies and signage.  Available in 60W/7,800 lumens and 150W/19,500 lumens models, the Skyfuze LED Balloon Lights are quick to set up with 360-degree illumination. The lights use Samsung LEDs, protected by […]

Kane Footwear Launches Upcycling Program For Revive Slip-On

Kane Footwear, the sustainable active recovery footwear company, launched Project Renew, an upcycling program whereby customers can return used Kane Revive slip-ons, and Kane will repurpose them into yoga and changing mats. Kane Footwear partnered with Lavarubber to create the Project Renew program.  Customers request a prepaid shipping label on Kane’s website and can send […]

Smartwool Releases Second Cut Hike Sock Made With Repurposed Yarns

Smartwool released its first circular sock, the Second Cut Hike Sock, made with repurposed yarn from the brand’s Second Cut sock takeback program that launched in 2021.  The Second Cut sock highlights Smartwool’s shift toward a circular business model—collecting and repurposing materials for deconstruction and reuse. After several years of experimentation and thousands of consumer […]

McDougall x Orton Launch “Born To Run” Footwear Collab With Xero Shoes

Christopher McDougall, author of “Born to Run,” and Eric Orton, co-author of “Born to Run 2” and running coach, collaborated with Xero Shoes on two limited-edition running shoes. On April 13, Xero Shoes will release McDougall and Orton Born to Run Mesa Trail II lightweight trail running shoe and Born to Run Zelen road running shoe. The 2009 […]