Costa Sunglasses Gears Up For 40th Anniversary
Born on the water in 1983, Costa Sunglasses is celebrating 40 years of making sunglasses and protecting the seas worldwide. “With 40 years of adventures, Costa’s history books are filled with unbelievable moments worth celebrating. We’ve come a long way since 1983—bearing witness to 40 years of product innovation, working just as hard to protect the […]
Asics x Kiko Kostadinov To Debut High-End Fashion Line
As first reported by Business of Fashion, Asics will launch a high-end unisex fashion line called Asics Novalis designed with long-time London-based Bulgarian designer/collaborator Kiko Kostadinov at Paris Fashion Week in October. The Asics Novalis collection will be carried at luxury retail houses later this year, including the Dover Street Market. The logo-less, minimalistic pieces […]
FILA-Sponsored Tennis Pros To Debut La Finale Collection In Paris
Fila’s Spring 2023 tennis collection for men and women features classic Fila color schemes mixed with innovative designs that the brand’s top ATP and WTA players will wear on the historic clay courts in Paris. Barbora Krejcikova and Karolina Pliskova will take the courts in Paris, highlighting the women’s La Finale line, which includes of […]
CRKT Marks 29th Anniversary With Premium Product Offerings; Updated Brand Identity
CRKT (Columbia River Knife & Tool) kicked off its 29th year in business this past month. As part of the anniversary, the company updated its visual brand identity, website and product offerings “in response to consumer demand,” said the company. “After nearly three decades in business, we’re still learning, growing and striving every day, and […]
Grassroots Connect Buying Show Returns In June
Grassroots Connect, the twice-annual buying show of the Grassroots Outdoor Alliance (GOA), returns in June at the Knoxville Convention Center to host “more than 400 retail buyers from 206 retail doors nationwide with the outdoor world’s best-known and best-loved brands for nearly 10,000 pre-scheduled appointments,” said the association. With “215 total brands in attendance, including […]
Kith Summer 2023 Campaign Features Adrian Brody
The campaign for our Kith Summer 2023 Collection, featuring Adrien Brody, is set in Puglia, Italy. This season’s campaign includes a film titled, Solo Noi. The first delivery of Kith Summer 2023 releases May 19 at all Kith shops, 11 a.m. CET on EU.Kith.com, 11 a.m. EST on Kith.com and the Kith App. To watch the […]
Asics EMEA Opens State Of The Art Training Facility For Top Athletes
Asics launched Chojo Camp Europe, a high-altitude training center in Font-Romeu, supporting its athletes as they prepare for Budapest and Paris. Asics opened its Chojo* Camp Europe, its first European pro-athlete training center in Font-Romeu, France. Building on Asics’ continuous efforts to support its athletes by offering the best products and care for body and […]
Tifosi Optics Expands Clarion Blue Fototec Lens Collection
Tifosi Optics, the U.S. cycling eyewear brand, reported expanding its Clarion Blue Fototec Lens collection to “instantly adapt to changes in ambient light conditions, “allowing cyclists freedom from changing lenses mid-ride. Tifosi offers the lens combination in its cycling shields: Rail, Sledge and Sledge Lite. “One of the only lenses on the market to combine […]
Puma Redefines Maximalism With Fastroid Nitro
Inspired by Puma’s lightweight, responsive foam technology, Puma’s Fastroid Nitro is a statement sneaker pushing performance aesthetics to new limits. Fueled by Nitro and “informed by the concept of Overtech,” the Fastroid Nitro “redefines maximalism.” Building on design cues from Puma’s running style FAST’R, the Fastroid’s decoupled platform sole unit boasts extreme proportions and Nitro […]
Nike Revives The Converse Weapon
The Converse Weapon was re-released by Nike in its original 1986 design through a new collaboration with fragment’s Hiroshi Fujiwara. A reimagined take on Converse Weapon reappeared in 2021 through the Converse CX line. The silhouette was also the subject of a Turbodrk collab with Rick Owens. The Converse x FRGMT Weapon and apparel capsule […]
Adidas Originals And Bape Continue Anniversary Celebration With A Collaborative
2023 marks the arrival of both Bape’s 30th anniversary and the 20th anniversary of the partnership between the Japanese brand and Adidas Originals. Continuing their year-long celebration, they joined forces again to reimagine the Adidas iconic Forum 84 low silhouette. The sneaker drop comes in signature camo leather construction with co-branded details, including gold tongue […]
Chums Launches Bag Collection As Part Of 40 Year Celebration
Chums, the maker of eyewear retainers and protective accessories for dry-land and water-based activities, revamped its bag and waist pack collections with new models and updated styles. The latest in the brand’s bag collection includes a “cavernous” new addition to its Storm Series line of rolltop dry bags and redesigned models of its Waist Pack Collection “showcasing that […]
Selkirk Sport Debuts EVO 2.0 Paddle Series
Selkirk Sport launched the SLK EVO 2.0 pickleball paddle series, which includes three paddle types to match various player preferences: the EVO Power 2.0, the EVO Control 2.0 and the EVO Hybrid 2.0. The EVO Power 2.0, featuring a G9 Power Carbon Fiber face, is designed for players looking for power and spin control. The 13mm Rev-Hybrid […]
Jack Wolfskin x Reinhold Messner Announce Collab
Mountaineer Reinhold Messner and his wife Diane will become advisors and exclusive members of the Brand Council at Jack Wolfskin. The Messners and other international members will work with Jack Wolfskin to “develop strategic sustainability concepts and long-term rewilding projects within the newly founded Brand Council,” said Jack Wolfskin. Rewilding is part of Jack Wolfskin‘s […]
NexTex Innovations Collaborates With Squatwolf On Gym Wear Collection
NexTex Innovations, an Atlanta, GA-based textile technology developer announced that global gym wear brand, Squatwolf had joined its roster of TDry Technology brand partners. Squatwolf was established in Dubai, UAE, in 2016, designing athletic apparel that offers style and functionality to meet athletes’ needs, which, according to Wajdan Gul, the company’s CEO and co-founder, was […]
