SGB Today

White Duck Outdoor Partners With Tractor Supply

White Duck Outdoors reported that Tractor Supply now carries its product line of all-season canvas tents, duffel bags, log carriers, dog beds, tarps, and apparel.  White Duck Outdoors manufactures many of its products using sustainable practices and materials, including cotton approved by the Better Cotton Initiative for its proprietary DynaDuckfabric, PFC-free treatments and recycled synthetic […]

Mountain Equipment Company Launches Technical Backpacks For Spring 2023

Mountain Equipment Company (MEC) launched seven technical backpacks for Spring 2023. For going fast and light, the Serratus Pace UL 25 and 40 is an ultralight pack made for hikers and runners who want to tick off mileage efficiently. The Vista 45L and 70L backpack makes carrying heavy loads comfortable for multi-day adventures and adventure travel. The Zephyr 45L and 60L packs […]

Darn Tough Adds Knitting Machines At Waterbury Plant, Increases Production

Darn Tough Vermont reported increasing its knitting capacity by adding 22 new knitting machines on the floor of its 30,000-square-foot mill in Waterbury. In response to increased product demand, Darn Tough said it is scaling while “maintaining their commitment to American-made socks, still manufactured in Vermont.” “Since we opened our second mill (Waterbury), we have […]

Tifosi Optics Adds Versatility To Endurance Line With Rivet

Tifosi Optics, celebrating 20 years as a sport and lifestyle eyewear brand manufacturer, released the latest style in its endurance lineup—the Rivet.  While Rivet is associated with Tifosi’s endurance sunglass line, its frame “suggests otherwise.” Rivet’s half-frame design, constructed of Grilamid TR-90, increases airflow to prevent fogging while reducing weight. At 28g, the Rivet is […]

5.11 Tactical Announces New Skyweight Collection

5.11, Inc. released its Skyweight Collection of packs and gear designed for “lightweight modularity and custom fitting to offer a full range of load-bearing solutions and products for outdoor adventurers, lightweight enthusiasts and everyday carry.” “Packs and load-bearing gear have always been among our most popular and requested items,” said 5.11’s CEO, Francisco Morales. “We’ve […]

Puma x Liberty’s Latest Collab Is In Full Bloom

Puma and Liberty partnered again on a new range of floral designs channeling the spirit of the 1960s, using Liberty’s archive of floral prints. The collaboration also pays homage to London’s storied florists and flower shops, from Hackney’s rustic markets and flower stalls to the ornate bouquets created by Chelsea’s prestigious florists. Mixing prints and embroidery […]

Isle Launches Inflatable Hardboards

Isle, the surf and SUP manufacturer based in San Diego, CA, reported the company created an inflatable watercraft category called Inflatable Hardboards which is debuting in the brand’s Pro series collection. The series comes in two models and five sizes of the Pioneer and Explorer models. Isle’s Pro series offers the performance of a rigid […]

Alexis Sablone’s First Performance Signature Shoe—Converse AS-1 Pro—To Debut

Alexis Sablone, pro skateboarder, architect, sculptor, painter, and producer, debuts the Converse AS-1 Pro, her performance signature shoe, made for “the modern creative and skateboarder alike.”  The AS-1 Pro is a design collaboration between Converse and Sablone that takes inspiration from Converse basketball and court silhouettes of the 1980s with comfort features for skaters.  The […]

Adidas Originals x Bad Bunny Release Campus Wild Moss Shoe

To celebrate Bad Bunny’s performance and the shoe that left its mark on the Coachella Valley Music and Arts Festival, Adidas x Bad Bunny return with the global launch of Campus Wild Moss timed with Spring season colors. Contoured outsoles, three stripes and casual style for days showcase “class Campus footwear but this time with […]

Gnarly Nutrition Launches Hydrate Electrolyte Powder In Limited Run Flavors

Gnarly Nutrition launched two limited-edition flavors of its electrolyte supplement, Gnarly Hydrate, in Salted Margarita and Lemonade. Customers selected the new flavors and are the first to be released in a series of limited-edition flavors. Gnarly reported it surveyed “nearly 5000 customers” who selected Salted Margarita and Lemonade as their top two flavor picks. Gnarly […]

Skechers Confirms Doja Cat Is The Brand’s First Artist-in-Residence

“Skechers has given me a new canvas to create, and I can’t wait to show everyone what we are building,” said Doja Cat, who wore a custom dress made from deconstructed Skechers Uno fashion sneakers during her performance at the TIME100 gala in New York on Wednesday night. Grammy award-winning Doja Cat made her first […]

Adidas Originals To Release Second Collab With Sporty & Rich

Adidas Originals and the Los Angeles, CA-based label Sporty & Rich present a second collaborative collection centered on “cutting through the chaos of modern life.”The designs seek to “stand for an entire way of living,” with a “carefully considered selection” of footwear and apparel. Vintage sportswear references are present throughout the Adidas Originals x Sporty […]

Easton Launches 2023 Ghost Double Barrel With Special Numbered Launch Edition

Easton Diamond Sports 2023 Ghost* Double Barrel fastpitch bat is scheduled to drop on May 11 with a limited edition launch numbered to 1,000, releasing on Easton.com on April 27. “We are excited to transform the hottest bat in fastpitch history again,” said John Loeffler, Easton bat category manager. “The new Ghost Double Barrel brings […]

Igloo Builds Momentum In Sustainability Moving Through 2023

Igloo hosted its fourth annual Eco Event, where attendees learned about the global impact of the brand’s ongoing sustainability efforts and saw its expanded line of coolers made with recycled materials, including sustainable softside styles.  This year’s event also showcased an eco-friendly collection in collaboration with Peanuts, timed with Arbor Day and Igloo’s fourth Parks […]

OnX Backcountry Unveils Mobile Route Builder Tool

OnX Backcountry, the navigation and discovery App, now includes Route Builder, a route creation tool that allows users to create a route with two clicks on web and mobile devices. Because onX Backcountry’s mapping platform and Route Builder engine are built on a “robust proprietary dataset,” the App generates routes at “exceptionally high speeds,” with […]