SGB Today

Smartwool x ThredUp Launch Second Cut Resale Program

Smartwool and thredUP partnered on a Second Cut Resale program that allows customers to shop secondhand products through smartwool.thredup.com and resell gently worn items on thredup.com for Smartwool shopping credit. ThredUP’s Resale-as-a-Service (RaaS) powers the resale program. To participate, customers can generate a prepaid shipping label at smartwool.thredup.com, fill any shippable box or bag with apparel, shoes and […]

Bote Adds Waterproof Belt Pack to Highwater Collection

Bote, the maker of water lifestyle products, introduced the latest addition to its waterproof bags and packs—the Highwater Belt Pack.  Waterproof and submersible, the Highwater Belt Pack, made with nylon seam-welded construction, features two Tru Zip compartments, Molle loops, D-Rings and cam straps to attach additional equipment to the pack’s exterior. Worn around the waist or […]

Kane Footwear Partners on Shoe Launch With Crossfit Athlete

Kane Footwear partnered on a new shoe with Crossfit athlete Kari Pearce, a six-time CrossFit Games athlete, with the tagline “Love Your Body, Love Yourself.” The shoe features a black upper with a rainbow-speckled bottom. Pearce, a decorated athlete, was recognized four times as the Fittest American Female and was the Big Ten Gymnastics Champion […]

Original Penguin Named Official Apparel Partner & Sponsor of Miami Pickleball Club

Original Penguin by Munsingwear, a division of Perry Ellis International, announced its partnership with the Miami Pickleball Club (MPC), a team in Major League Pickleball (MLP), as the official apparel partner and sponsor of the Club, with both organizations collaborating on a signature apparel line. “This partnership between Original Penguin and the Miami Pickleball Club […]

Houdini To Expand Circularity Platform

The brand will open its first retail store in Stockholm on September 28, giving customers multiple options from renting to buying new and reworked Houdini sportswear.

Trerè Innovation Introduces Titici Bikes to U.S.

Trerè Innovation, a “sustainable technical apparel, footwear design and manufacturing company” based in Asola, Italy, introduced Titici handmade bikes in the U.S. Since its founding in 1961, the Titici factory has manufactured Italian bikes with “time-honored craftsmanship, materials and state-of-the-art innovation.” The company offers road, gravel, mountain, e-mountain, and e-gravel bikes. Titici’s proprietary Plate Absorber […]

5.11 Tactical Introduces Mission Ready Dog and Aros K9 Collections

5.11 Tactical, the manufacturer of “purpose-built” apparel, footwear and gear, has released its Mission Ready Dog and AROS K9 Collections. Designed for active and working dogs and their handlers, the collections feature harnesses, leashes and collars prioritizing functionality, durability, and dog comfort. “We have a goal to offer dependable gear that our customers can trust for […]

Good To-Go Launches Ranchero Scramble

Timed for fall, Good To-Go, the dehydrated gourmet meal brand led by Chef Jennifer Scish, introduced a breakfast option, Ranchero Scramble made with tomatoes, onions, chilis, and spices too pair with scrambled eggs, black beans and cilantro. Following the release of the company’s Breakfast Hash this past Spring, the Ranchero Scramble comes in a single […]