SGB Today

New Balance Partners with USA Lacrosse

New Balance entered into a multi-year agreement with USA Lacrosse as the Official Apparel Provider of the National Team Development Program (NTDP).

Curious Creatures Drops F23 Mountain Bike Apparel Line

Curious Creatures, a technical mountain bike apparel brand, is introducing its F23 Curious Creatures mountain bike apparel collection for cyclists of all levels. “At Curious Creatures, we are not just another apparel brand; we are a community of like-minded individuals who believe in the power of exploration, self-expression and respect for the environment,” said Woodworth. […]

Altra to Launch new Category With Low-Drop Road Shoe

Altra will launch a low-drop road shoe, the AltraFWD Experience, expanding its product offering with a “new running experience” from the brand on October 3. “The AltraFWD Experience is all about brand expansion, product evolution and continuing to create shoes that work for more and more runners,” said Altra Co-founder Brian Beckstead. “Since the start, we’ve […]

Tailwind Nutrition Launches Seasonal Apple Cider Endurance Fuel

Tailwind Nutrition, the maker of sports nutrition products, launched Apple Cider Endurance Fuel, a seasonal, limited-edition flavor of Tailwind’s Endurance Fuel product range. The Apple Cider-flavored sports drink mix offers “complete nutrition with the perfect combination of calories, electrolytes and hydration for athletes while providing a sweet but tangy flavor.” Apple Cider Endurance Fuel can be […]

Hyosung Elevates Innovation In Sustainable Textile Solutions

Furthering its commitment to innovation and providing sustainable solutions “for diverse needs across the value chain,” Hyosung will introduce certified sustainable materials at Performance Days Munich and the Functional Fabric Fair Portland this fall. Creating a more traceable, sustainable story, Hyosung expanded its creora Bio-Based spandex offering to include options for the yarn to be […]

Dimension-Polyant Launches X-Pac VX21 Laminate

Dimension-Polyant, the sailcloth producer and manufacturer of X-Pac waterproof laminates developed for packs and bags, introduces its X-Pac VX21 laminate*, made in its 100 percent carbon-neutral plant. The X-Pac VX21 four-layer laminate face fabric is made with regen Ocean nylon strengthened by the company’s patented X-Ply fiber reinforcement technology made with post-consumer recycled PET. A lightweight […]

Smartwool x ThredUp Launch Second Cut Resale Program

Smartwool and thredUP partnered on a Second Cut Resale program that allows customers to shop secondhand products through smartwool.thredup.com and resell gently worn items on thredup.com for Smartwool shopping credit. ThredUP’s Resale-as-a-Service (RaaS) powers the resale program. To participate, customers can generate a prepaid shipping label at smartwool.thredup.com, fill any shippable box or bag with apparel, shoes and […]

Bote Adds Waterproof Belt Pack to Highwater Collection

Bote, the maker of water lifestyle products, introduced the latest addition to its waterproof bags and packs—the Highwater Belt Pack.  Waterproof and submersible, the Highwater Belt Pack, made with nylon seam-welded construction, features two Tru Zip compartments, Molle loops, D-Rings and cam straps to attach additional equipment to the pack’s exterior. Worn around the waist or […]

Kane Footwear Partners on Shoe Launch With Crossfit Athlete

Kane Footwear partnered on a new shoe with Crossfit athlete Kari Pearce, a six-time CrossFit Games athlete, with the tagline “Love Your Body, Love Yourself.” The shoe features a black upper with a rainbow-speckled bottom. Pearce, a decorated athlete, was recognized four times as the Fittest American Female and was the Big Ten Gymnastics Champion […]

Original Penguin Named Official Apparel Partner & Sponsor of Miami Pickleball Club

Original Penguin by Munsingwear, a division of Perry Ellis International, announced its partnership with the Miami Pickleball Club (MPC), a team in Major League Pickleball (MLP), as the official apparel partner and sponsor of the Club, with both organizations collaborating on a signature apparel line. “This partnership between Original Penguin and the Miami Pickleball Club […]

Houdini To Expand Circularity Platform

The brand will open its first retail store in Stockholm on September 28, giving customers multiple options from renting to buying new and reworked Houdini sportswear.