SGB Today

Pelican Products Doubles Down on U.S. Manufacturing at CA Plant

The company recently fired up what’s believed to be the largest injection molder in the Western United States. Nicknamed “Thor,” and equipped with 3000 lbs of clamp pressure, the machine can pump out a new Pelican case every 209 seconds.

Ripton Redefines Active Denim With Hiker and Performance Jeans

Ripton, the performance denim brand, launched long Jorts for men and women and Hiker jeans. “We are bringing a new energy to the outdoor and denim industry,” said Elliot Wilkinson-Ray, founder and CEO of Ripton. “It was a bit of a no-brainer to join the largest category in denim with our floor-length jorts. Customer surveys […]

Isbjörn of Sweden’s Penguin Snowsuit Honored For 10th Year

Outdoor kids brand Isbjörn of Sweden reported that its Penguin Snowsuit won the Bäst-i-Test (Best in Test) award for the tenth consecutive year. The annual test is organized independently by the Scandinavian Online Test Institute Bäst-i-Test, but its kids who rigorously test the various snowsuits submitted for testing. During the coldest winter months in Sweden, […]

Norrøna Launches “Tailored for Her” Collection For Fall 2023

Norrøna, the family-owned Norwegian apparel and gear manufacturer, launched its Tailored for Her women’s-specific ski and mountaineering gear for Fall 2023. The collection was tested in collaboration with Norrøna’s U.S. women’s ambassador team, including skier and mountain biker Delilah Cupp, trail runner and surfer Robin Vieira, trail runner and backcountry skier Hilary McCloy, and skier […]

Salewa Unveils Progressive Trekking Collection For S/S 2024

Salewa NA, the mountain sports company owned by the Oberalp Group, released its Progressive Trekking Collection ahead of the Spring/Summer 2024 season, featuring products made from natural fibers for newcomers and veteran adventurers. The apparel combines natural fibers, including hemp and merino wool, with synthetic materials and includes the Puez Hemp/Durastretch 2/1 Hybrid Jacket and Pant, made with […]

Gatorz Eyewear Launches Blastshield

Gatorz Eyewear, a maker of eyewear focused on the sport shooting, hunting and outdoor industries, launched the Blastshield to protect the eyes during high-intensity training and other tactical applications. Key features and benefits include interchangeable lenses, visual acuity, impact resistance, and lightweight, with an anti-fog coating. The user can transition from indoors/outdoors, day/night, changing weather […]

Arcade Rolls Out New Buckle Innovation Across Adventure Belt Styles

On a mission to revolutionize how a belt can function and move, Arcade Belts announced that its A2 buckle, first introduced with select styles in Spring 2023, is available across the brand’s Adventure range of performance stretch belts.  Arcade’s A2 belt is the latest example of the brand’s focus on challenging the status quo and […]

Nocs Provisions Releases Limited Edition Red-Tailed Hawk Collection

Nocs Provisions, maker of binoculars, monoculars and accessories, launched the Red-Tailed Hawk Collection, a limited-edition drop inspired by the raptor.  The collection includes the Zoom Tube Monocular and the brand’s three waterproof binoculars: Standard Issue, Field Issue and Pro Issue, all in color variations that capture the dusky colors of the Red-Tailed Hawk.  The Red-Tailed Hawk is a bird of […]

Timberland Launches New Wayfarer Sunglasses

Timberland Eyewear introduced black acetate Wayfarer frames with contrasting metal detailing and polarized lenses. Model #TB9316 is available in Matte Gunmetal/Green Polarized (09R), Matte Black/Smoke Polarized (02D) and Matte Dark Ruthenium/Brown Polarized (13H). Features include the Timberland logo, universal shapes and uncluttered silhouettes. Lens Width, 61 mm; Bridge Width, 15 mm; Temple Length, 140 mm. […]

Orvis Launches Therapeutic RecoveryZone Dog Beds

Orvis, the home and travel dog products, fly-fishing and outdoor apparel retailer, launched its RecoveryZone dog bed. The company was one of the first to commercialize the dog bed in the U.S. in 1977. “We’ve built the best dog bed on the market for maximum rest and recovery,” said Brandon Jorgensen, product designer at Orvis. “We […]

Scarpa Achieves Benefit Company Status

Scarpa, the manufacturer of performance footwear for mountain sports, reported achieving Benefit Company status, a legal designation that identifies companies who, along with profit, aim to generate “value for the public and the planet.” Scarpa “ensures it will continue to operate in a transparent, responsible and sustainable way, and with consideration for its impact on […]

MEC Launches Limited Edition Classics Collection

Mountain Equipment Company (MEC), the Canadian outdoor retailer, launched its 2023 Classics Collection, including the Rad Pants with added stretch, recycled down insulation and limited-edition colors and patterns. The third capsule of the MEC Classics Collection draws inspiration from the company’s Summer 1990 catalog and pays homage to its heritage with a retro natural theme. […]

LEKI Celebrates 75th Anniversary

Founded in 1948 in Kirchheim Teck, Germany, Leki is celebrating its 75th anniversary. To celebrate, the company created an online commemorative flipbook titled 75 Years of Leki. Karl Lenhart’s passion for improving the quality and design of ski poles in the 1950s of heavy bamboo shafts with metal baskets “revolutionized the importance” of lightweight, durable […]

Fast Track Tennis, Learn The Game “Faster and Easier”

Fast Track Tennis is a new device that allows users to hit 200 live tennis balls every ten minutes with no required tennis court, practice partner or ball pick-up, helping “users build the necessary muscle memory to become a better player while having fun at the same time.” Using three tennis balls, a portable net […]

NRS x OnWater Launch Navigation App For Paddlers

Northwest River Supplies (NRS), an equipment and apparel supplier for water recreation, safety and rescue, launched PaddleWays, a paddling navigation app in partnership with onWater. “While other adventure sports have long benefitted from widely used mobile technologies, paddlesports has been left behind, until now,” said NRS Chief Marketing Officer Mark Deming. “Our vision for PaddleWays is […]