SGB Today

Skechers Pier to Pier Friendship Walk Raises $1.4 Million

In its seventh year, the 2015 Skechers Pier to Pier Friendship Walk surpassed its $1.2 million goal to raise more than $1.4 million. The event, which took place October 25 and is organized by the Skechers Foundation, helps children with special needs and education. By Thomas J. Ryan Co-sponsored by Nickelodeon and elevated by the […]

James Harden Named Stance Socks/Underwear Ambassador

With the mantra, “The Uncommon Thread” driving Stance’s movement in the sock category, the brand has extended its reach by enlisting the help of basketball superstar James Harden to represent a new signature line of socks and (now) underwear, under the brand’s Punks & Poets ambassador platform. “I’ve been a fan of Stance for as […]

Ogio Helps Veterans Transition from Combat Boots to Business Suits

Ogio International delivered the largest support check to a new veterans job training program at the 4th Annual SAP NS2 Solutions Summit. The $83,000 was raised through Ogio’s patriotic “Stars & Stripes” collection, created specifically to raise money and awareness for NS2 Serves, a program designed to train and employ veterans for high-tech careers. “This […]

Khombu Expands Winter Rep with Rising Alpine Stars

Khombu, the outdoor lifestyle company that prides itself as the official supplier of après ski boots for the U.S. Ski Team, appreciates the versatile power of footwear, outerwear and accessories. Advocating fashion and function and hoping to consult technical designers on future models, the brand has enlisted the support of the finest alpine athletes around […]

The North Face and Jaunt Studios Transport Customers to Virtual Nepal

The North Face, famed supplier of technical outdoor apparel, equipment and footwear, in collaboration with Jaunt Studios — purveyor of fully-immersive cinematic virtual reality experiences — announced a new and radical experience for shoppers. The experience, titled “The North Face: Nepal,” consists of new footage and stories that extends beyond the previous groundbreaking virtual reality (VR) […]

Guarentee3 Could be Secret Weapon for Basketball Players

There’s a popular saying, “Nothing is a guaranteed.” But a new basketball training tool is trying to change that notion. For players hoping to improve their game, Guarentee3 might provide a boost in both training and performance on the court. And all without the expenses of a personal coach. Becoming the next Steph Curry might be […]

New Balance Launches 3D Printed Run Shoe

New Balance said it will be launching the first running shoe with a 3D printed midsole. Through an exclusive collaboration with 3D Systems and their newly developed elastomeric powder, DuraForm Flex TPU, New Balance has made significant advancements in the performance of printed parts for running shoes. The new midsoles leverage the benefits of 3D […]

Tattoos and Centerfolds? Burton x Playboy Reunite for 2016 Snowboard Collection

Playboy Enterprises Inc. and Burton Snowboards announced the latest Burton x Playboy snowboard collection that features vintage Playboy centerfolds and artwork by acclaimed tattoo artist Chris Nunez, now available worldwide in stores and on burton.com. The collection includes three of Burton’s acclaimed Process snowboards, designed with select Playboy centerfolds from the 70’s and 80’s overlaid […]

New Tracker Ranks Every UltraRunning Contender

A comprehensive North American point series tabulated by UltraRunning Magazine has created a new qualifier for the Western States 100: every single race. The UltraRunning Race Series (URS) reward each year’s leading Male and Female ultra contender with a slot in the grueling yet iconic Western States Endurance Run — the oldest and most prestigious 100-mile trail race […]

Puma Honors Italian History and Fashion in New Football Kit

At an event in Florence, Italy, Puma and the Italian Football Federation (FIGC) presented the new Italy home kit for the European Championships 2016. The blue and white kit is inspired by triumphs of the past, with a throwback design that summons the great history of Italian football, along with an homage to Italian sartorial […]

Buff Heats Up with Merino Warmers, Hoodies and More

Buff, original creators of versatile performance headwear for runners, hikers, fishermen and skiers, has planned a winter lineup designed so that nothing stops you from getting outdoors during cold weather. First for the coming winter months, Buff offers a Merino Buff, which is soft, warm, and wind-resistant yet lightweight, equipped with all the natural moisture […]

Vans Unveils Holiday Mountain Collection

Exclusive for the 2015 holiday season, Vans is bringing fans an updated assortment of its Mountain Edition collection products, made to tackle the toughest weather while staying true to its laid-back skate roots. Vans is offering its new holiday footwear in classic styles with Men’s outerwear pieces to compliment the footwear. The upgraded shoe forms were […]

Ueli Steck Smashes Eiger Solo Record…Again

Ubiquitous Mountain Hardwear athlete Ueli Steck clocked a successful two hour, 22 minute summit of the Eiger Heckmair Route, breaking his previous record and regaining the fastest climb to date. Dubbed “the Swiss Machine,” Steck’s latest climb becomes the fastest solo speed ascent of the North Face of Switzerland’s famed Eiger. “Conditions and weather are always different. But […]

Yes, Wash and Tumble Dry that Rain Jacket

By David Clucas It may seem sacrilegious to many — even for those of us entrenched in the industry — but to lengthen the lifespan of most technical rain jackets, users should wash and tumble dry them on a seasonal basis. That’s the message waterproof-breathable fabric manufacturers, such as Gore-Tex, want to get out to […]

Bauer Hockey Opens Next “Own The Moment” Experience Store

Bauer Hockey has gone from manufacturing ice hockey equipment to opening its second Own The Moment Hockey Experience retail concept, located in Bloomington, MN, to engage all ages in what Executive Vice President of Bauer Hockey, Rich Wuerthele, called, “one of the best hockey communities in the world.” “Minnesotans can take advantage of our extensively-trained Bauer Personal […]