SGB Today

LifeStraw Home … How Safe Is Your Drinking Water?

LifeStraw Home. The only filtering pitcher that protects against microplastics, bacteria and parasites in addition to reducing chemicals and heavy metals, including lead and mercury, in your home drinking water. —•— LifeStraw is addressing the purity of the drinking water that’s coming out of taps right here in the U.S. The brand has a tremendous […]

CES Show … The North Face Debuts Futurelight Fabric Camper

Last week at the CES Show, The North Face x BMW Creative Division, Designworks, debuted a futuristic camper using TNF’s proprietary Futurelight Fabric using Nanospinning technology. Coined “the world’s most advanced” breathable, waterproof material, TNF’s Futurelight fabric uses electric force to spin nano fibers together to add air permeability into the membrane. The process creates nano-sized […]

Second Class Of American Hiking Society’s Nextgen Trail Leaders Announced

SILVER SPRING, MD — American Hiking Society is pleased to announce the second class of NextGen Trail Leaders, bringing together rising stars in the outdoor community from all walks of life and across the country. With American Hiking Society, NextGen Trail Leaders will champion diversity in the outdoors and fight to protect our public lands, […]

Hyperlite Mountain Gear Names rygr U.S. Public Relations Agency of Record

BIDDEFORD, Maine (Jan. 9, 2019)— Hyperlite Mountain Gear, producer of optimized ultralight gear for passionate backpackers, thru-hikers, alpinists and other goal-oriented outdoor enthusiasts, names rygr, an integrated marketing agency for the active lifestyle, its public relations agency of record. rygr will drive Hyperlite’s public relations efforts in the United States, effective Jan. 1, 2019. “Hyperlite […]

Buck Knives Partners with Taylor Guitars

Buck Knives, leader in sports cutlery, is excited to partner with Taylor Guitars, one of the world’s leading manufacturers of premium acoustic guitars, and take part in their efforts using a sustainable supply model for genuine Ebony handles on its key heritage products.

FlexIt – Pay as You Go Gym App – Announces Availability in Seven Markets

Mobile app announces that users can now work out at gyms in New York, New Jersey, Chicago, Washington D.C., Maryland, Virginia and Phoenix – and only pay for the time they use FlexIt – the mobile-based solution that allows users to only pay for the gym time they use – announces the launch of its app, […]