Mystery Ranch Brings On New Talent For The Fire Pack Program
Mystery Ranch, the industry-leading pack company built on a heritage of comfortable load carriage, function and durability for people who have a mission to accomplish, is excited to announce the hire of the new Fire Program Manager, “Luke, Luke, the Fire Duke”. – Luke Mayfield. In this position, he will lead Mystery Ranch’s on-going efforts […]
Desolation Wilderness-Inspired Hat Collection Takes You Way Out There
Made In The USA … Small Batch Designs From Deso Known for its dedication to sourcing local materials, small batch designs, and style-driven functionality, Deso’s new line of caps breathes life into a new season of Spring adventure. Thoughtfully designed with the modern explorer in mind, Deso releases four new USA-made cap styles: Big Sur, […]
Bridgedale Develops “Merino Mag +” Sock Collection – World’s First Magnetically Pairing Sock
Bridgedale, a global market leader in the manufacture of performance socks, has developed a solution to the age-old problem of losing socks in the wash. Using their patented “Polarity Fusion” technology they have perfected a process of twisting opposite and equal unique magnetic yarns into “pairs” of socks. By changing the direction of the twist of the yarn […]
SylvanSport Vast … RV Reimagined
SylvanSport won the RV Industry Associations RVX Reveal competition last month for the brand’s Vast camper competing against over 400 RV entrees to take the honor home. In 2004, SylvanSport, based in Brevard, NC, invented the cross-over category between Outdoor Gear and Rving. Being voted the number one RV for outdoor adventure by the judges […]
Toray Develops New PPS Resin with World’s Highest Flexibility Level Toray Industries, Inc.
Toray Industries, Inc. (Head office Chuo-ku, Tokyo; President, Akihiro Nikkaku; hereinafter referred to as “Toray”) announced today that it succeeded in developing a new polyphenylene sulfide (hereinafter referred to as “PPS”) resin with the world’s highest flexibility level while maintaining its superior heat resistance and chemical resistance. The company plans to start proposing applications of […]
Mikaela Shiffrin’s Record-Setting Season Fuels Popularity of #LEKISHIFFRINSELFIE Instagram Promotion
BUFFALO, NY (March 28, 2019) – LEKI congratulates Mikaela Shiffrin on her most successful season yet on the 2018-19 Alpine skiing World Cup tour — most victories in a season (17); most career women’s slalom wins (40); only skier to claim the overall, super-G, giant slalom and slalom championship in one winter. Along with Shiffrin’s success […]
Osprey Expands Executive Team Hiring Julie Rich as Vice President of People
Cortez, CO – March 27, 2019 – Osprey, a leader in creating top-quality, high-performance, innovative carry solutions, is pleased to announce the hiring of Julie Rich as Vice President of People. In this newly formed position, Rich will lead the Human Resources team including talent management, recruiting and retention, compliance, and management development. “We are […]
Therm-a-Rest Hyperion 20F/-6C Sleeping Bag Wins Backpacker Magazine 2019 Editor’s Choice Award
Coveted award honors new Hyperion 20F/-6C ultralight sleeping bag for outstanding innovation in design, material and performance.
LifeSaver Unveils Revolutionary Water Purification System
C1 offers mass water purification in a lightweight, portable package
Meet Meadow! Merrell’s First Dog Ambassador
Name: Meadow Breed: Border Collie Location: Atlanta, GA, and all the surrounding trails! Birthday: Sept. 15, 2016 Meadow’s favorite phrase is, “Do you want to go on a hike?” Whether it is the peaks along the Appalachian Trail, or the many waterfalls in the Southeast, she brings joy to everyone that she passes. She is […]
New Era Cap Celebrates The Start of 2019 Major League Baseball Season with “We Reign As One” Campaign
Campaign Features New Brand Ambassadors Francisco Lindor, Justin Turner, Didi Gregorius, Christian Yelich, Ronald Acuña Jr., and Jay Rock Buffalo, New York (March 26, 2019) – Today, New Era Cap Co., Inc., the official on-field cap of Major League Baseball, launches “We Reign as One,” the next chapter in a powerful and inspiring cross-cultural multi-platform campaign. Ushering in […]
Hillsound Ambassador Named National Geographic’s Adventurer of the Year
Heather Anderson is recognized for superhuman accomplishments on the trails.
Brooks Running Unveils Boston “T” Launch 6
Limited-edition shoe inspired by Boston’s transportation system and running community
Not Just Down … The Puffer Coat
In 1936 Eddie Bauer invented the Puffer Coat. The invention came about when Bauer returned from a winter fishing trip having faced hypothermia. The Jacket, insulated with down feathers, not only became popular at the time but every year since iterations are created from the most technical to high-end fashion favorites. Prices can be affordable […]
When Trash Is In Our Public Lands, It’s Everyone’s Responsibility … Granite Gear 2019 Grounds Keeper Team
“Picking up trash is addictive and a moral obligation once you get into,” said Rob Coughlin, General Manager, Granite Gear, when we sat down to talk about Granite Gear’s 2019 Ground’s Keeper Program and the brand’s recent Editor’s Choice Award from Backpacker Magazine for the 2019 Blaze 60 Backpack. When it comes to Granite Gear’s Grounds […]
