SGB Today

Zara Pledges 100-Percent Sustainable Clothing By 2025

Spanish fashion retailer Zara announced this week that 100-percent of the cotton, linen and polyester used to manufacture the brand’s clothing will be more sustainable, more organic or recycled by 2025.  Inditex, Zara’s parent and the third-largest clothing company in the world according to Forbes, made the sustainability pledge during the company’s annual shareholder’s meeting […]

Nike Vision 2019 … Summer Shade

Nike Vision—performance, lifestyle optical eyewear and sunwear—offers a streetwear-inspired Lifestyle Sunglass collection for Summer 2019. The gender-neutral collection features seven styles that draw inspiration from Nike’s apparel and footwear collections. Each pair of shades includes multiple colorways and a variety of lens options from traditional dark and polarized lenses to mirrored and lighter colored lenses. […]

Thermore EcoDown Fibers Marble … Turning Insulation Into Art

For the last 5 years, Thermore has worked to develop free fiber technology. The brand’s Ecodown Fibers are lofty, offer a high fill power, are durable, recycled and white. “We realized there was very little to improve, technically. There was only one thing that we could change with this product and it would make all […]

Mammut Takes The Next Step On Their WE CARE Journey

In December 2018, leaders in the fashion industry worked together at COP24 in Katowice, Poland, under the auspices of the UN Climate Change, to identify ways in which the textile and clothing manufacturing industries could collectively move towards a more holistic commitment to climate change. They created the Fashion Industry Charter for Climate Action which […]

Q&A With Icebreaker Founder, Jeremy Moon and Chief Brand & Product Officer, Carla Murphy

By Teresa Hartford Icebreaker has always looked to nature for the solutions—nature is an unending source of innovation and adaptation—and relentlessly searches for better, more sustainable solutions to continuously improve where they can. As pioneers of natural performance clothing, Icebreaker set out to offer something different in the outdoor industry—clothes to wear in nature that […]

Filson And Merrell Launch Sandal Collaboration

Men’s and women’s sandal now available in Filson stores, Filson.com and Merrell.com Filson and Merrell have launched a limited-edition sandal, available now in Filson stores, on Filson.com and on Merrell.com. The mission of the partnership was to bring two pioneers of the outdoors together to create a product that embodies both brands. Merrell, making innovative […]

Fender And Louisville Slugger Hit A Grand Slam To Start The 2019 MLB All-Star Game

Music and Sports Icons Collaborate on Co-Branded Product and Artist Charity Auction, Combining Best of Music and Baseball. Fender Musical Instruments Corp. (FMIC) and Louisville Slugger today announced their collaboration to celebrate the 2019 Major League Baseball® All-Star Game hosted in Cleveland, Ohio. Paying homage to the home of the Rock & Roll Hall of […]

Sustainability … AI Smart Material

Beatrice Sangster-Bullers used a mixture of sustainable materials including Singtex, made from coffee grounds, (Singtex presented the brand’s technology at last month’s OR Summer Market) and SympaTex reclaimed nylon—an alternative to Goretex—to create an apparel collection integrating artificial intelligence into garments. Beatrice’s collection called The Order of The Singularity, showcases how smart materials can be […]

Happy 4th Of July!

“The essence of America — that which really unites us — is not ethnicity, or nationality, or religion. It is an idea — and what an idea it is: that you can come from humble circumstances and do great things. That it doesn’t matter where you came from, but where you are going.” —Condoleezza Rice ••• From […]

Wigwam … No Fiber Left Behind

By Teresa Hartford Looking at the landscape and being stewards of the environment, Wigwam has always been forward-thinking in the steps they have taken to be conscious of the company’s footprint on the environment—sourcing yarns from domestic spinners, using solar power and the energy harvested for water processing in manufacturing, plant-based yarn dyes that are […]