SGB Today

By Teresa Hartford When your feet need to fly, these are the shoes Hoka One One’s newly appointed Director of Product, Colin Ingram, get’s most excited about. They have that unmistakable Hoka feel and offer a compelling experience when you get them underfoot.  Rincon neutral running shoe Named “Editor’s Choice” by Runner’s World, the Rincon […]

Conversation with Colin Ingram, Hoka One One, Director of Product By Teresa Hartford In 2010, Hoka One One disrupted the run category with the Mafate Trail Running shoe. While Vibram FiveFingers was leading a radical rethinking of run footwear design around a less-is-more approach, Hoka was proving that natural running motion shoes could come in […]

By Teresa Hartford Escondido native and golf apparel industry veteran John Ashworth is known worldwide for the Ashworth golf label and the sponsorship of some of the greatest players in the game of golf—Fred Couples, John Cook, Scott Verplank, Mark Wiebe, Ernie Els, Dave Stockton, and CBS announcer Jim Nantz. In November 2008, Ashworth became […]

By Teresa Hartford Gin Miller is one of the fitness industry’s most beloved professionals. An industry dynamo, Gin is the Inventor and Creator of the STEP, STEP Reebok series and the STEP training revolution that launched in the 1980s. The STEP is considered the single most significant piece of fitness equipment in the last half-century […]

By Teresa Hartford Jane Fonda single-handedly elevated aerobics to national attention for women with leg warmers and high-cut unitards. One detail was missing, everyone was barefoot. At the time, Angel Martinez, pictured right, was working as a sales rep on the West Coast for Reebok. Listening to the complaints from women about leg and foot […]

STATS TO KNOW 9 billion tons of plastic have been produced since the 1950s —Science Advances More than 480 billion plastic bottles were sold in 2016 across the world. By 2021, this is expected to increase to 583.3 billion.—The Guardian, Euromonitor 8 million tons of plastic enter the water from land each year. —National Geographic […]

By Teresa Hartford What attracts people to play golf and keep them in the game? Golf is a soulful sport. It connects people through its humbling nature, being outdoors in the beauty of the course, pulling off a great shot, and being able to play well into your 80s. And it doesn’t matter whether you’re […]

Every year 25 Billion pairs of Shoes are Manufactured—almost none of them Sustainably. Saola is on a Mission to Change that. Saola—one of the rarest animals on the planet—was discovered in north-central Vietnam in 1992 during a joint venture between the Ministry of Forestry of Vietnam and The World Wildlife Foundation. Little is known about […]

The Polartec Apex Awards celebrate the brands and designers that push the boundaries of style and innovation. Each year a select group goes beyond expectations of outerwear design using Polartec fabric and Polartec celebrates their creative genius with this prestigious award. The winners this year are …  6°North x Ganni Kria NeoShell Jacket​ merges Icelandic […]

The University of Tennessee honored a fourth-grade student who was bullied for making a homemade shirt with a full scholarship to college. The University Pride of the Southland band showed off their school spirit by wearing the fourth-graders design before the Volunteers football game against Chattanooga last weekend. The story went viral when the fourth-grade […]

By Teresa Hartford There’s a chill in the air. Fall has arrived! The secret to staying warm comes down to quality over quantity and dressing up with the right layers to keep the cold out and the warm air in. For the quintessential items to keep you warm as you explore, here are a few […]

By Teresa Hartford This is the story of Gunner, the English lab, who inspired his Owner, Addison Edmonds, to create a 5-Star Crash Test rated kennel to help save dog’s lives all over the world. … Addison always knew he was going to start his own company. Having an interest in being an entrepreneur like […]

By Teresa Hartford Utah native and Salt Lake City-based artist Marcus Cline lives his life founded on the outdoors—which is represented in his work. Cline has a long history as a whitewater guide, experienced rock climber, skier, and outdoor educator. His lifestyle inspires his art and vice versa. And the art he creates is often […]

Hurricane Dorian bought destruction to Grand Bahama and the Abaco Islands early this month with wind speeds up to 185 miles per hour and gusts up to 220 miles per hour. With the storm surge rising to 20 feet, the brutality of the storm, for many who have lived on the island for generations, said […]

Europe’s answer to CES is IFA, one of the oldest industrial exhibitions that has taken place in Berlin since 1927. At last week’s show, innovations in fitness-centric technology continued to trend with three noteworthy wearables on display from Garmin, Puma and Adidas. Garmin Venu with AMOLED display The Garmin Venu, click here to watch the video […]