Hillsound’s BTR Stool Finds Niche With Hunt Retailers
Hillsound Equipment BTR (Better Than a Rock) stool, launched in early 2020 for backpackers, has found a new home in the hunt space. Since its launch in February, the BTR stool has gained popularity with a wide range of outdoor enthusiasts. The lightweight construction allows users to stash the BTR in a backpack pocket or […]
LifeStraw Personal Water Filter Straw Sells Out Day One of Amazon Prime Day
LifeStraw saw its personal water filter straw sell out on Day One of Amazon Prime Day. The sell-through ensures that nearly 200,000 kids in need will receive access to safe drinking water for one school year through its global Give Back program. The filter continues to be among the top-selling products on Day One of […]
MBT Unveils Performance Running Shoe
MBT will drop its most “advanced performance running shoe” to date — the Huracan 3000 — in early November at select specialty retail stores, MBT-owned locations and its Amazon storefront. “The Huracan’s arrival is the start of a revolution for us at MBT, our first step toward the most cutting-edge and premium lineup of performance running […]
Dahu Launches Complimentary Online Boot Fitting Service
Dahu announced its Corsair Fit Experience to compliment Dahu’s ski boots by reimagining the fitting experience. By pairing simple to navigate sizing with digital one-on-one consultations with its Swiss and Colorado offices, the Corsair Fit Experience offers customers an opportunity to have a direct relationship with the brand. “The experience is designed to empower Dahu […]
Wolverine Worldwide Partners With Envoy B2B
Wolverine Worldwide (WWW) has partnered with Envoy B2B using its e-commerce platform to support the relationship it has with retailers, distributors and sales reps using digital conferencing. Using Envoy’s showroom functionality, WWW held its Global Brand Conference in May (during the height of COVID-19) for its brands to leverage digital showrooms to introduce new product […]
LEM Helmets Supports Breast Cancer Research; Launches Ltd Edition Cycling Helmets
LEM Helmets has released two limited edition Team BePink colors of its Gavia and Volata cycling helmets to support breast cancer research. LEM’s partnership with Italian-based UCI pro women’s cycling team, BePink, inspired the collection. Worn by team riders for training and racing, the BePink colors show LEM’s support of female cyclists. And with October […]
The Conservation Alliance #WeKeepItWild Campaign
A coalition of 14 member companies has joined with The Conservation Alliance on its #WeKeepItWild campaign. From October 12-18, member companies will donate five percent of their online sales to fund #WeKeepItWild and earmarked to “protect land and water across North America where wild places, wildlife and people thrive together”. “The #WeKeepItWild campaign perfectly exemplifies the […]
VSSL Celebrates Anniversary; Growth Trajectory
VSSL recently celebrated its 5th Anniversary since its Founder, Todd Weimer, brought the first product to market in August 2015. The anniversary comes as the brand is “experiencing significant growth under the leadership of President and CEO, David Marsala”, who joined the team in August 2019. “It’s been amazing to work with such a great […]
YKK Commits To Climate Neutrality By 2050
At the Copenhagen Fashion Summit, YKK announced its Sustainability Vision 2050, to achieve net-zero emissions by 2050, among other targets. YKK’s Sustainability Vision 2050 consists of five pillars with corresponding sustainability goals, as well as ten United Nation’s Sustainable Development Goals (SDG). Theme 1: Climate Change — tackle greenhouse gas emissions and increase the use […]
Royal Robbins Debuts Switchform Outerwear For Fall 2020
Royal Robbins introduces its latest packable outerwear with the Switchform collection for Fall 2020. The line was designed to take functionality, versatility and convertibility to the next level. Jackets in the collection provide the wearer with intentional benefits by converting into other functional pieces for storage. For men, the waterproof Parka flips into itself to […]
John Merris, CEO Solo Stove, Receives Ernst & Young Southwest Entrepreneur Of The Year Award
Ernst & Young LLP announced that John Merris, CEO, Solo Stove, is the Entrepreneur Of The Year 2020 Southwest Award* winner. The Entrepreneur Of The Year Award is a competitive award program for entrepreneurs and leaders of high-growth companies. The award recognizes entrepreneurial leaders who excel in overcoming adversity, financial performance, societal impact, commitment to […]
Balega’s Hidden Comfort and Hidden Dry Collections Offer New Color Options For Fall 2020
Balega expands two sock styles for Fall 2020 with the introduction of new colors for its Hidden Comfort and Hidden Dry collections. “The original Balega sock, the Hidden Comfort, provides reliable protective cushioning that is guaranteed to outlast any run, and our Hidden Dry collection offers ultimate comfort and fit in the form of the […]
HanesBrands Announces 2030 Global Sustainability Goals
HanesBrands, the parent of Champion and Hanes, announced its 2030 global sustainability goals that include science-based environmental targets and addressing the use of plastics and sustainable raw materials in products and packaging. The goals were launched on its sustainability website designed to increase company transparency and report on key metrics for investors. The company’s efforts […]
Headsweats Supports Breast Cancer Awareness Month
Headsweats has partnered with Breast Cancer Prevention Partners to raise funds for breast cancer awareness by donating 20 percent of the sale price from its new collection of hats and apparel during Breast Cancer Prevention Awareness Month this month. “Headsweats firmly believes in the mission of BCPP and is passionate about supporting the work they […]
Evolv + Mesa Rim Launch Test Center Pilot Program
Evolv announced that it has partnered with Mesa Rim to launch a pilot Test Center at Mesa Rim’s gym location in Reno, NV.The Test Center will give climbers the chance to try all of Evolv’s latest shoes including the 2021 Zenist and Geshido, when available, and the Phantom, Rave, Shakra, and Shaman. Mesa Rim will […]
