SGB Today

Top headlines from across the active lifestyle industry featured in SGB during the week of October 7, 2019.

By Teresa Hartford Tights, by design, should fit tight. They’re one of the most popular items in a woman’s wardrobe next to a pair of jeans, for working out, going to the store, and can be dressed up for going out on the town. How tight should they fit? Rule of thumb, look at your […]

By Teresa Hartford Moots, the iconic hand-crafted bike company based in Steamboat Spring, CO, has had a storied history since 1981. Known for building the finest quality titanium road, mountain, cross, and specialty bikes, Moots is consistently recognized for its leadership, innovation and corporate/environmental responsibility.   Available through specialty retailers, SGB Today sat down with […]

By Teresa Hartford This time of year the weather can be unpredictable especially in Wyoming, home of apparel brand Stio, where daytime temps can be in the teens while nighttime lows in the single-digits. But no one lets that get in the way of enjoying the outdoors. Here are four options that Stephen Sullivan, Founder, […]

By Teresa Hartford Stephen Sullivan has built not one but two successful outdoor clothing brands. The first was Cloudveil, Founded in 1997 with friend Brian Cousins which was sold in 2005 to Sport Brands International (SGI) with over 600 retail doors and $25 million in revenue; and Stio Founded in 2011, a direct-to-consumer brand headquartered, […]

By Teresa Hartford Ladies, tomorrow morning when you open your closet door, will you struggle with “what am I going to wear today?” When you invest in a capsule wardrobe collection of key pieces that you love, the possibilities become easy for endless combinations that will work for you year-after-year. SGB Today pulled together a […]

Tonight’s premiere in Boulder, CO of TGR’s Winterland, has the ski and snowboard communities buzzing around town. The athletes in the film were Born To Ride. Traversing the locations where the film was shot offers us an invitation to see the world through their lens and explore parts unknown. Any excellent TGR adventure starts with snow—and […]

You’re Invited Join Teton Gravity Research for the Premiere of Winterland … October 3 Boulder Theater | Boulder, CO … Showtimes 6:45 p.m. | 9:15 p.m. Early entry for families 5:45 pm.  TGR athletes Angel Collinson, Sage Cattabriga-Losa, Mark Carter, and Ian MacIntosh will be on hand to welcome the Winter Ski and Snowboard Season […]

By Teresa Hartford Fall temperatures are expected to trend cooler in the East this Fall but may turn cooler than average as we move deeper into the season. This weekend over four feet of snow was dumped across parts of Montana, record-breaking for some parts of the area, and the community of Babb, MT recorded […]

Helly Hansen and Vail Resorts partnered for the 2019/20 winter season on a limited-edition jacket. The Vail Lifaloft Jacket will come equipped with a 2019-20 Epic Pass which gives unlimited, unrestricted access to all of Vail Resorts’ owned and operated resorts and additional access to partner resorts around the world. The price of the jacket […]

When women wear the wrong size sports bra, back pain and discomfort occur. Incorrectly sized, the wrong bra also impedes the ability for women to engage in exercise with full freedom of movement—with one in three women opting out of physical activity. Two brands are designing sports bras to fit every woman, including women who […]

By Teresa Hartford When your feet need to fly, these are the shoes Hoka One One’s newly appointed Director of Product, Colin Ingram, get’s most excited about. They have that unmistakable Hoka feel and offer a compelling experience when you get them underfoot.  Rincon neutral running shoe Named “Editor’s Choice” by Runner’s World, the Rincon […]

Conversation with Colin Ingram, Hoka One One, Director of Product By Teresa Hartford In 2010, Hoka One One disrupted the run category with the Mafate Trail Running shoe. While Vibram FiveFingers was leading a radical rethinking of run footwear design around a less-is-more approach, Hoka was proving that natural running motion shoes could come in […]

By Teresa Hartford Escondido native and golf apparel industry veteran John Ashworth is known worldwide for the Ashworth golf label and the sponsorship of some of the greatest players in the game of golf—Fred Couples, John Cook, Scott Verplank, Mark Wiebe, Ernie Els, Dave Stockton, and CBS announcer Jim Nantz. In November 2008, Ashworth became […]

By Teresa Hartford Gin Miller is one of the fitness industry’s most beloved professionals. An industry dynamo, Gin is the Inventor and Creator of the STEP, STEP Reebok series and the STEP training revolution that launched in the 1980s. The STEP is considered the single most significant piece of fitness equipment in the last half-century […]