SGB Today

Shaping product to meet the needs of Gamers, Puma, in August, introduced the Playseat. Puma spent years in development to find the correct design for the seat. From cruising to attack mode, the seats rocking motion brings the player and the sport closer together. “A seat is no different than a piece of equipment. It […]

If you’re not familiar with the history of the sports bra for women, it’s important to call out that none existed prior to the 1970s. When women played sport, they wore ordinary bras and experienced chafing, runaway straps, sore breasts, and back pain. That all changed in 1977 when Lisa Lindahl, Polly Smith and Hinda […]

Founded in 1971 in Sweden by Bo Hilleberg, the very first Hilleberg tents were ridge models, followed by tunnel tents. The inner and outer tents were connected, which provided faster pitching, even in bad weather. It was revolutionary at the time and was well-received by backpackers and hikers. In this video, produced in 2015, Bo […]

Today, Outlier dropped the Ecstasy In The Rain Jacket*, a lightweight rain shell for travel and everyday use built around an air circulating electrostatic-spun membrane from Schoeller Textiles. The face fabric is lightweight and offers a four-way stretch woven by Schoeller that is then laminated to an e-static membrane that allows for just the right […]

The 2020 season marks Nike’s on-field partnership with the MLB as the clubs official uniform provider. Announced by Nike in January, the partnership is part of an agreement between the MLB, Nike and Fanatics and ushers in a new chapter for Nike in uniform design. “We’re excited to kick off our partnership with Major League Baseball […]

Nike’s SuperRep family of footwear is built to serve the performance needs of class-based fitness athletes. Each silhouette — including the debut shoe, the Nike Air Zoom SuperRep — responds to the requirements of a particular form of workout whether its a boot camp or spin class. “Fitness classes are booming around the world. Working out […]

Since launching in 2008, the X-Talon has been Inov-8’s best-selling off-road footwear collection. Today the brand announced that they have evolved the range with the graphene-enhanced X-Talon G 235. Two hundred times stronger than steel, graphene is a Nobel prize-winning material. Collaborating with graphene experts at The University of Manchester, Inov-8 has been able to […]

A new licensing agreement between the MLB and Rawlings makes the brand an official glove partner in 2020 and provides Rawlings exclusive on-field rights beginning with the 2021 MLB championship season. Rawlings has long supplied the official baseball and the official batting helmet of MLB to all 30 Clubs; however, Rawlings’ association with the game […]

Eric Pollard grew up in Oregon at the base of Mt. Hood. He strapped on a pair of skies at the ripe age of two and never looked back. A professional skier since he was 15 years old, Pollard, with his unique style that more closely resembles snowboarding, has skied the backcountry in major films […]

Reebok is committed to reducing virgin polyester from its material mix and eliminating it altogether by 2025. The brand’s sustainability efforts are concentrated under two pillars—[REE]GROW, which focuses on creating products made from natural materials and [REE]CYCLED, which focuses on creating products using recycled or repurposed materials. Toward that effort, today Reebok introduces the Forever Floatride […]

Every day is a positive day with industry Icon Klaus Obermeyer who Today celebrates 100 years of living well in the mountains of Aspen, CO. The Founder of Sport Obermeyer, Klaus came to America in 1947 from Munich, Germany with a degree in Aeronautical engineering. Born in the Bavarian Alps, Klaus was an avid skier […]

By Teresa Hartford Mystery Ranch, located in Bozeman, MT, was started by industry veteran Dana Gleason who, with his partner Renee Sippel-Baker, wanted to bring American manufacturing back to her hometown. Their team of 100-plus employees puts their heart and soul into creating packs that not only work with the human but also the load […]

“XTERRA has evolved from the days of being a race-focused company. Over the past few years, we’ve made a concerted effort towards becoming a full-fledged lifestyle brand. Our racing structure has been reimagined right alongside our business model, and has brought a lot of changes across our organization.” —Janet Clark, President, XTERRA … From a […]

The Microfibre Consortium (TMC) announced the details of a microfibre shedding test method to its membership including Adidas, Arc’teryx, Dynafit, Helly Hansen, Jack Wolfskin, Lululemon, Nike, Norrona, The North Face, and Puma, to name a few. Developed by the University of Leeds on behalf of the Consortium, the test is the first thoroughly tested, validated […]

By Teresa Hartford Zion National Park is the third most visited national park behind the Great Smoky Mountains and Grand Canyon. Zion is so popular that the crowds that come to enjoy the incredible beauty of the red twisting canyons and awe-inspiring vistas may be regulated to minimize the impact on the park’s delicate ecosystem. […]