Isbjörn Of Sweden Continues Strong Growth
Outdoor kids brand, Isbjörn of Sweden, has reported strong growth through 2020, despite COVID-19, with momentum building for 2021. The brand issued the following release: “The company has grown 20 percent versus the same period in 2019 with a forecasted 30 percent growth expected in 2021. Isbjörn’s webshop, which was recently launched in North America, […]
Health Scare Forces Jornet To Drop Out Of Phantasm-24 Challenge
After 10 hours and 83 miles of running the Phantasm-24 challenge, Kilian Jornet was stopped his attempt at the 24-hour run due to health concerns. Jornet had been targeting this record attempt—completing as many laps as possible around a 400-meter track in Måndalen, Norway for 24 consecutive hours—for nearly a year and had set a […]
L.L.Bean And The National Wildlife Federation Create Program To Get Kids Outside
L.L.Bean and the National Wildlife Federation created a program for kids called “The Green Hour” featuring seasonal activities they can do to spend more time outside. With COVID-19 stay-at-home orders, parents and kids are experiencing higher levels of stress according to research from the American Psychological Association. And between remote learning and more unstructured leisure […]
Nite Ize TRU Zip Technology Awarded Special Mention In TIME’s Best Inventions Of 2020
Nite Ize announced that its patented TRU Zip waterproof zipper technology received special recognition from TIME’s Best Inventions of 2020*. Introduced in January 2019, TRU Zip is the foundation for the Nite Ize RunOff waterproof travel bag collection. The TRU Zip is a silent, sliding, toothless, dustproof, and waterproof zipper system. “We’re honored to receive […]
Honey Stinger Partners With Ultimate Sports Association
Honey Stinger has entered into a multi-year partnership with the Ultimate Sports Association, a non-profit 501c3, which owns and operates the John Muir Health Ultimate Fieldhouse, a youth sports hub in Walnut Creek, CA. Completed in December of 2015, the Ultimate Fieldhouse is a 40,000-square-foot youth sports facility that welcomes nearly 300,000 visitors per year including […]
Nemo Donates 1,600 Sleeping Bags To Big City Mountaineers
Nemo has donated 1,600 sleeping bags to Big City Mountaineers and its partners to get more kids outside. “Big City Mountaineers and their program partners are leaders in breaking down barriers to outdoor access,” said Mike Welch, VP of Global Sales for NEMO. “We’ve been donating a portion of our sales over the Labor Day […]
Krimson Klover Reports Increased Sales And International Retail Distribution
Krimson Klover announced it has increased its international sales in 2020 despite the impact of COVID-19. KK’s 2020/21 collection can now be found in more than 10 countries worldwide including Austria, Germany, Switzerland, United Kingdom, Italy, France, Spain, Russia, Czech Republic, Japan, and Canada. “We’ve added for this season Europe’s largest specialty fashion eCommerce retailer […]
TGR Introduces Its Sun Optics Collection
Teton Gravity Research (TGR) recently dropped its TGR Sun Optics collection of sunglasses handmade in Italy with polarized lenses by Carl Zeiss. Under development by TGR designers and partners at Zeiss since 2018, the collection is the next step in the evolution of TGR Optics. TGR has traveled the world for the past 25 years […]
SylvanSport Introduces Its GO Picnic Pad
SylvanSport announces its GO Picnic Pad and deck cushion — a packable cushioned pad that functions both as an insulating surface for outdoor picnics or as a floor cushion for its GO camping trailer. A fresh take on the old picnic blanket, the GO Picnic Pad offers a waterproof bottom and fleece top. It opens […]
Rnnr Releases Debut Collection
Rnnr [ruhn-er] launched at a local run series in Atlanta last year, released its debut collection of hats, beanies and socks. “We started rnnr for those who want to look and feel good without spending a fortune on gear,” said Co-founder Kate Arsenault. “We are all about showing people that running is fun no matter […]
Dahu Appoints Ski Boot Specialist To Lead Online Fit Experience
Dahu has appointed ski industry veteran Dano Bruno to lead its Corsair Fit Experience (CFE), expanding the brand’s boot fitting process. CFE allows customers to create a direct relationship with the brand in a way that historically ski boot companies have not established. Bruno will lead Dahu’s out-of-the-box fit merging simple to navigate size […]
Fjällräven Gives The Gift Of Nature This Holiday Season
Inspiring people to walk with nature has always been an important pillar of Fjällräven’s core values and this is reflected in an ongoing effort to share the gift of nature through its Get Into Nature Giveaway. For the second year in a row, and for 30 days beginning on November 20, the brand is giving […]
Igloo Releases New Mandalorian Inspired Playmates
Igloo announced two new Playmate coolers inspired by the Emmy Award-winning Lucas film series “The Mandalorian” streaming on Disney+. Capturing the film’s characters including the Mandalorian and the Child, the special-edition Playmates expand on Igloo’s previously released Playmate coolers. “At Igloo, we’re huge fans of the groundbreaking series The Mandalorian,” said Brian Garofalow, Chief Marketing […]
ThirtyTwo Celebrates Anniversary With Online Movie Premiere
To celebrate ThirtyTwo’s 25th Anniversary as a rider-driven snowboarder-owned company, the company is premiering its T32M movie with no admission fee, on November 23, 6 p.m. PST. The movie is a celebration of hi-jinx, personality, powder slashes, cliff drops, and snowy streets! Filmed on-location in Kazakhstan, Finland, Canada, and the United States, the film features […]
NexTex Introduces ParticleScreen Face Covering Fabric Powered By TurboDry Technology
NexTex Innovations announced the launch of ParticleScreen fabric technology developed for face coverings that can be worn for extended use and while being active. ParticleScreen is a patent-pending, three-layer fabric system that blocks airborne particles while keeping wearers comfortable for prolonged periods of time. NexTex, based in Atlanta, GA, is a textile technology developer […]
