SGB Today

Hydro Flask Announces 2021 Grant Recipients Of Parks For All Program

Hydro Flask announced the grant recipients of its 2021 Parks for All program. The company will donate more than $400,000 in grants to 15 non-profit organizations focused on building, maintaining, restoring, and providing access to public parks and green spaces worldwide, amounting to over $1.9 million since the program’s inception in January 2017. “Hydro Flask […]

Honey Stinger Expands Hive Elite Program For 2021

Honey Stinger announced its 2021 Hive Elite Program roster. Twenty-seven athletes join 23 top returning athletes from the 2020 program to form a team of 50 athletes to represent the brand in 2021 through training, competition, community outreach, and athletics. The athletes compete across a broad range of disciplines. Individually selected based on Honey Stinger […]

Igloo Releases Special-Edition Nascar Playmate Coolers

Igloo and NASCAR have released five NASCAR-branded Playmate coolers featuring custom artwork inspired by drivers, cars and the Daytona International Speedway. The launch is timed with the Daytona 500 and the start of the 2021 season. This special-edition Playmate series is licensed by NASCAR and available on February 14. “Teaming up with NASCAR has been […]

Pinarello U.S. Introduces Scuderia Pinarello

Pinarello U.S. announced its Scuderia Pinarello, a team of U.S. brand ambassadors who collectively represent a broad spectrum of committed cyclists. The Scuderia Pinarello, which means stable or team in Italian, includes eight athletes, ranging from an Olympic medalist to a gravel-racing champion, a big-wave surfer, and a community cycling advocate. “Our mission with the […]

BioLite Releases Charge PD Powerbank Series

BioLite is delivering on-demand energy with its improved Charge PD Series. The new lineup of portable power banks is designed to deliver faster, more flexible charging for its next-gen of electronic devices.  The Charge PD provides substantial power with fast delivery. The USB-C port offers safe charging up to 18W, more than three times faster […]

Igloo x Volkswagen Accessories Expand Special-Edition Cooler Collection

Igloo and Volkswagen Accessories have expanded its product collaboration with two new Volkswagen Bus stainless steel can tumblers. The special-edition drinkware joins the existing collection of Playmate coolers inspired by VW Microbus. “Collaborating with Volkswagen Accessories has been incredibly fun,” said Brian Garofalow, CMO, Igloo. “In 2020, we started with special-edition Volkswagen inspired Playmates fans […]

Matador Keychain Mask Keeps Users Prepared And Protected

Matador Travel Equipment released its Keychain Mask, a lightweight face mask that fits into a silicone keychain case for users to have a protective mask when one is needed. “We’ve all experienced the ‘oh no’ moment when we’ve forgotten a mask and needed one,” said Chris Clearman, founder and CEO, Matador. “The Keychain Mask ensures […]

Klean Kanteen Expands Reusable Lineup To Include Food Solutions

Klean Kanteen has launched Food Box storage solutions and improved Food Canisters. The Food Boxes are reusable, conveniently sized and designed for meals on the go. Made from BPA-free, 18/8 stainless steel with food-grade silicone, the Food Boxes are are Snack, Lunch and Meal sized with leakproof silicone lids that seal tight when pressed, with […]

ISA TanTec Expands Its LITE Sourcing Program With Greener Pastures Collection 

In 2020 ISA TanTec launched its LITE (Low Impact To the Environment) Sourcing program, furthering its commitment to transparency and sustainability in the supply chain. The program focuses on the sustainable use of natural resources, accountability in the supply chain, and the fair and ethical treatment of animals.  The group announced the FW2022 launch of its Greener Pastures […]

Adidas Sport Introduces New Terrex Snow Goggle Line

In collaboration with Marcolin Group, Adidas introduces two new Adidas Terrex snow goggles combining technical performance with contemporary sporty style.  Adidas eyewear presents two lenses designed for winter sports enthusiasts seeking clarity of vision in all weather conditions.  E-Sun Varia lenses automatically adjust to changing light conditions, covering up to three sun protection categories. NXT’s […]

TriggerPoint Introduces Channel Foam Roller With Recessed Center

TriggerPoint has expanded its foam roller line with the Channel, a specialty foam roller with a recessed center channel to protect and support the spine with even muscle compression. In the high and flat surface areas, the Channel roller evenly compresses muscles to target tight and overactive muscle groups, rehydrate tissue and improve mobility. The […]

FutureStitch, Inc. And TOMS Partner On New Sock Line

FutureStitch, Inc. announced a new partnership with TOMS. The multi-year licensing and manufacturing agreement will provide TOMS customers with sock technology manufactured by FutureStitch’s circular knitting capabilities. The two brands have made social and environmental responsibility the core of their businesses, and now they are working together to design, develop, manufacture, market, and distribute a […]

Yniq x Lindsey Vonn Drop Limited Edition Goggle

Today, Yniq and Lindsey Vonn dropped its limited-edition LV82 goggle. This new release is limited to 82 pieces, symbolizing the number of Vonn’s record-breaking victories. Within the Model Nine line, the limited edition goggles feature rose gold hardware and a silver mirror lens, designed by Vonn, a Swedish engineer team, and are handmade in Italy. […]

Toray’s Eco Textile Offers Hand Of Traditional Japanese Paper

Toray Industries has launched a new poly filament fabric called Camifu that “combines the softness, smoothness and comfort of synthetic fibers with the natural feel and random unevenness of traditional Japanese paper,” said the brand. Camfu can be used for various apparel applications for men’s and women’s clothing, including outerwear. Toray will commercialize Camfu beginning […]