Slinger Bag Signs Tennis Pro Genie Bouchard As Brand Ambassador
Slinger Bag announced it had signed Eugenie Bouchard to its ambassador program. She joins Tommy Haas, Mike and Bob Bryan, Nick Bollettieri, Patrick Mouratoglou, and Darren Cahill. Bouchard was the first Canadian-born player to reach the final of a Grand Slam in singles at the 2014 Wimbledon Championships and was also the first Canadian tennis […]
Asics Launches Matblazer Wrestling Shoe, Engineered For The Female Wrestler
Asics released its first women’s-specific wrestling shoe, the Matblazer designed to work with the female athlete to elevate performance on the wrestling mat. The designers at Asics created the Matblazer to address the anatomical differences between male and female feet. The more tailored fit incorporates an asymmetrical lacing system for a compression-like feel allowing the […]
WNDR Alpine Launches Reason 120 Backcountry Skis; Moves Away From Petroleum
WNDR Alpine, the brand launched as part of advanced materials company Checkerspot, released a new ski lineup with improved material properties, increased biobased content and a powder-focused backcountry shape to create the Reason 120 Backcountry Skis. Using industrial scale biomanufacturing techniques and materials science, Checkerspot grows microalgae to produce renewable, biobased oils, which it uses […]
Helly Hansen Partners With Squamish Search And Rescue As Official Apparel Supplier
Helly Hansen announced it has partnered with Squamish Search and Rescue (SSAR) as the organization’s official apparel partner. The partnership is in addition to the list of partnerships the brand has with other search and rescue teams worldwide. “Working with professionals is at the core of our business and partnering with Squamish SAR shows our […]
Fox Racing Launches FoxHub Training Platform
Fox Racing announced it had launched its Foxhub Training platform—a resource for retailers, Fox representatives and employees to become brand and product savvy. The goal is to educate the industry to help the brands consumers better understand key features and benefits to select the right Fox Racing products. “We talked to retailers across the globe, […]
Kodiak Outlines “Built For What Matters” Sustainability Initiative
Kodiak is taking steps to reduce its environmental footprint and improve sustainability through a multi-year, multi-faceted initiative—”Built for What Matters.” The initiative focuses on design and manufacturing, incorporating fewer, more sustainable materials and implementing manufacturing processes that are less impactful to the environment. “The workwear category as a whole has a lot of work to […]
Hyosung Releases Life Cycle Assessment Of Its 100 Percent Recycled Creora Regen Spandex
Hyosung, the manufacturer of spandex, has released the results of its Life Cycle Assessment (LCA) comparing the environmental performance of its 100 percent recycled Creora Regen Spandex to its virgin Creora Spandex. The study, conducted by Networks Y, a Korean LCA consultancy and performed a carbon footprint calculation (the amount of CO2 emitted from the […]
Aquasphere Partners With Escape From Alcatraz Triathlon
IMG has signed Aquasphere as the official goggle, wetsuit and swim cap sponsor for the 40th Anniversary Escape from Alcatraz Triathlon, taking place from August 14-15, in San Francisco, CA. Aquasphere will host an on-site activation enabling participants to “trade-in and trade-up” their goggles. All competitors who trade in their used goggles onsite will have […]
Addaday Signs Olympic Gold Medalist And World Cup Champion Cross-Country Skier Jessie Diggins
Addaday announces its partnership with Olympic gold medalist and World Cup champion cross-country skier Jessie Diggins. The addition of Diggins combined with Addaday’s designation as U.S. Ski & Snowboard’s Official Recovery Partner underscores the brand’s commitment to supporting the world’s best in snow sports. Diggins clinched this year’s overall World Cup victory where she became […]
Penguin Golf To Showcase S21 Collection At Royal St. George With Cameron Smith
Original Penguin* Golf by Munsingwear, a division of Perry Ellis International, announced that its brand ambassador, Cameron Smith, would showcase its Spring 2021 collection at the Open Championship, July 15-19 at Royal St. George’s Golf Course. Smith will wear Original Penguin’s performance polos, pullovers and windshirts. Sunday’s signature red polo and plaid pants are […]
Selk’bag Pivots To 100 Percent Post-Consumer Recycled Materials For Fall 2021
Sustainability commitment extends to all future collections
Polartec Announces Full Use Of Non-PFAS DWR Treatments
Polartec announced the elimination of PFAS (per- and poly-fluoroalkyl substances) in its DWR (durable water repellent) treatments across its line of performance fabrics. This non-PFAS treatment, offering zero loss of durability or water repellency, is the latest in the company’s EcoEngineering initiative. As part of its sustainability efforts, “Polartec prioritized performance and longevity as it […]
Osprey Introduces Sportlite Series Minimalist Technical Daypacks For Spring 2022
For Spring 2022, Osprey introduces Sportlite, a minimalist technical daypack series for hikers and outdoor enthusiasts. Features of the series (Sportlite 30, Sportlite 25, Sportlite 20, and Sportlite 15) include: AirScape back panel; Flexible, vented EVA shoulder straps with spacer mesh contact surface; Adjustable sternum strap with safety whistle; Bluesign-approved main body fabrics; Stretch side […]
Isbjorn’s Panda Hoodie Goes Recycled; Bluesign-Approved
Isbjörn of Sweden introduces its Panda Hoodie with 48 percent recycled polyester for the Spring/Summer 2022 season. With a focus on fine-tuning existing products to make them more sustainable and durable, the Hoodie is made from Bluesign-approved fabric, which is a mix of nylon and recycled polyester. A vibrant Bluesign-approved color palette of seven colors […]
100% Debuts Limited-Edition Collab With MLB All-Star Fernando Tatis, Jr.
100% and All-Star Fernando Tatis, Jr. have teamed up for their first eyewear collaboration. The 100% x Tatis 23 limited-edition eyewear collection brings Tatis’ signature hand-painted “Gold” to 100%’s Speedcraft and S3 Sport performance sunglasses in time for MLB All-Star Week. The sunglasses feature Hiper Gold Mirror Lens Technology to ramp up contrast and colors. […]
