SGB Today

O’Neill Introduces Sustainable Swimwear Collection

O’Neill has developed a line of women’s swimwear made with Hyosung’s Mipan regen nylon as part of its new O’Neill Blue sustainable collection. Mipan regen nylon is 100 percent recycled from reclaimed waste. The fiber is certified by the Global Recycled Standard (GRS) of the Control Union in the Netherlands for its energy-saving benefits. “O’Neill […]

Bisu Wins SFIA Start-Up Challenge

The Sports & Fitness Industry Association (SFIA) announced that Bisu won its 2021 Start-Up Challenge. Co-founder and CEO Daniel Maggs presented its home health lab that provides personalized nutrition and lifestyle advice through urine and saliva tests. Bisu starts with a nutrient test that tracks markers such as minerals, vitamins, pH, and hydration. “We’re delighted […]

Allied Cycle Works Introduces Grax Chain Lubricant

  Allied Cycle Works introduced Graxs, its new chain lubricant and drive train cleaner system formulated to shed moisture, mud, slop, and goo in extreme conditions and do it for a long time.   “Wanting a chain lube that caters to Bentonville’s highly variable dirt conditions and the sheer volume of miles and not satisfied […]

Honey Stinger Signs Professional Snowboarder Mick Dierdorff

Honey Stinger announced that it has entered into a three-year partnership with the 2019 Snowboardcross World Champion and 2018 Team USA Olympian, Mick Dierdorff. Dierdoff, a Steamboat Springs, CO native, grew up on the slopes near Honey Stinger’s headquarters. As a nine-year-old, he decided to make the switch from skiing to snowboarding and over the […]

Skratch Labs Introduces Vegan Sport Recovery Drink Mix

Skratch Labs announced the release of its Sport Vegan Recovery Drink Mix. This new, plant-based version of its milk-based Sport Recovery Drink Mix, is the result of feedback from vegan consumers and designed for vegan athletes who need a convent drink post-workout. “When you shake up this frothy, smooth drink, its chocolatey aroma may just […]

Stitch Golf Supports U.S. Walker Cup Team With Custom Team Gear

Stitch Golf announced that the U.S. Walker Cup team will carry custom Stitch golf bags, headcovers and pouches during its 2021 matches. “The Walker Cup is the pinnacle of amateur golf and Stitch Golf is honored that the United States team will be carrying our products in their upcoming matches,” said Brad King, CEO, Stitch. […]

Saucony Releases Its Refined Ride 14

Saucony today released its refined Ride 14, the brand’s signature neutral shoe. “As we bring new people into our sport, we want them to have the best experience possible,” said Shawn Hoy, Saucony’s senior vice president of global product and innovation. “The Ride 14 is built to deliver everything a new runner desires; the step-in […]

Offshore Lifestyle Drops Bass Apparel Capsule Collection

Spring is prime bass fishing season. Offshore Lifestyle dropped its Bass Capsule Collection to celebrate North America’s most popular game fish. For more product information, go here. Photo courtesy Offshore Lifestyle. From left to right: Largemouth Bass windbreaker, Icon hat, Haulin’ Bass trucker hat, On the Line t-shirt, and the Haulin’ Bass t-shirt.    

Astral Athletes, Newman And Serrasolses, Win 2021 Riders Of The Year

Astral announced that its sponsored athletes, Nouria Newman and Aniol Serrasolses each took home top honors at the 2021 Whitewater Awards. Serrasolses won Male Rider of the Year, while Newman was named Female Rider of the Year. Newman, shown above, claimed her fifth consecutive Rider of the Year title, capping a year featuring four first […]

Ikon Pass Announces First Tracks Benefit For Winter 2021/22

Ikon Pass announced its Ikon Pass First Tracks, a free benefit for Ikon Pass holders for Winter 2021/22.  Currently, Steamboat, Winter Park Resort, Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain, Big Bear Mountain Resort, Stratton, Sugarbush Resort, Snowshoe, Crystal Mountain, Tremblant, Blue Mountain, Deer Valley Resort, and Solitude Mountain Resort will offer Ikon Pass […]

100% Introduces S21 MTB Gear Collection

100% pushed the boundaries of technical mountain bike riding apparel with the launch of its Spring 2021 Collection which balances function and design. Leading off is its R-Core Concept. When paired with the R-Core X pant, the R-Core Concept combo offers mobility in the riding position. The two-piece unit includes a long sleeve stretchable body […]

Baffin Relaunches Unisex Patio Clog For Spring

This Spring, Baffin combines fashion and function with the revival of its unisex Patio Clog, from the Canadian brand’s Patio Collection. Inspired by the recent popularity of clogs and the ongoing movement of utilitarian design, especially in the footwear industry, Baffin has shown a renewed focus on its rubber clog silhouette. Baffin’s heritage and expertise […]

Aqualung Launches XSCAPE Collection Featuring Eco-Responsible Wetsuit

Aqualung announced the launch of its XSCAPE collection. Featuring a 100 percent neoprene-free wetsuit and a rash guard made from sustainable materials, the XSCAPE line is designed for a variety of water activities and reflects Aqualung’s commitment to innovation, ocean discovery and sustainability. Made with Yulex eco-friendly natural rubber and stretch fabric, the 4/3mm XSCAPE […]

TerraTrike Debuts Gran Tourismo Sport For 2021

For spring 2021, TerraTrike is offering its Gran Tourismo Sport, or GTS, to the growing category of all-road endurance cycling.  Quick enough to jump into a fast group ride but comfortable enough for long hours in the saddle. The GTS offers a 7000 series alloy frame with redesigned wishbone seat stays and duplex chain stays […]

Saucony Released Its New Freedom 4

Saucony released its new Freedom 4, engineered for the run, the gym and all-day activities with an updated with its PwRun PB cushioning to better handle lateral movement. “The Freedom 4 is the perfect choice to knock out all your training needs,” said Shawn Hoy, Saucony’s senior vice president of global product and innovation. “Yet, […]