Astral Signs Pro Surfer Garrett McNamara As Brand Advisor
Astral announced it had signed pro surfer Garrett McNamara as a strategic advisor to the brand. McNamara will provide product testing, assist in product development and advise in marketing to saltwater users, including surfers, as the brand expands into that market. “Garrett came into my focus when I lived, and surfed almost daily, in Indonesia […]
Arc’teryx Launches ReBird Circularity Program
Arc’teryx is launching ReBird, a program that connects customers to its ongoing initiative in circularity, including upcycling, resale, care, and repair. ReBird marks the company’s commitment to shift from a take-make-waste ethos by adopting and evolving a circular way of operating. It also contributes to the brand’s science-based targets to reduce greenhouse gas emissions by […]
Dakine + John John Florence Collaborate On Surf Collection
Dakine, building on its partnership of over 20 years with World Champion professional surfer John John Florence, has collaborated on a collection of surf products and accessories. The Hawaiian-born Florence is one of five surfers to win back-to-back world titles and will represent the U.S. in surfing’s inaugural appearance in the upcoming Tokyo Summer Olympics. […]
Chrome Introduces BLCKCHRM Stone Grey Collection
Chrome’s latest BLCKCHRM 22X collection offers a technically refined approach to its best-selling bags, now in Stone Grey. The pack collection offers innovative materials and new methods of construction for the brand. At the heart of BLCKCHRM is the 22X nylon, inspired by the 22-degree bias that offers tear-resistance to technical sailcloth, which is […]
100% Signs Ken Block As Visionary
100% has signed Ken Block as its latest Visionary to represent the brand. In 1994 Block founded DC Shoes and in 2010, the clothing and media company, Hoonigan. Block has also had a decorated career as a rally race car driver. “Working with a brand like 100% is such an incredible opportunity,” said Block. “As […]
TriggerPoint Rolls Out New GRID 1.0 Colors
TriggerPoint released two new colors in its hollow-core foam roller, the GRID 1.0 designed to optimize mobility, promote recovery and mitigate pain. Now available in Mint and Midnight, TriggerPoint’s original GRID 1.0 features a patented three-dimensional patterned surface that simulates a massage therapist’s hands by mirroring the pressure of the fingers, fingertips and palm. This stimulates […]
Maison Kitsuné + Helinox Collab On Furniture And Accessories Collection
Maison Kitsuné, the Paris-meets-Tokyo fashion brand, and Helinox, the maker of packable, lightweight furniture and accessories, announced a new collaboration that celebrates the outdoors. The collaboration, part of Maison Kitsuné’s Chillax Fox Heart of Summer wardrobe, includes Helinox’s Chair One, Table One Hard Top, Cot One Convertible, and Royal Box shade structure, all with a […]
Chaco Footwear + Stadium Goods Create Chillos Slide
Stadium Goods teamed up with Chaco Footwear to create a series of Chillos Slides for men and women. The collaboration marks the first footwear release by Stadium Goods and is the first iteration of the brands’ partnership. This first drop includes two Stadium Goods colors in “Whiteout” and “Blackout”. “I love Chacos,” said Greig Bennett, […]
Cameron Smith To Wear Original Penguin Golf At PGA Championship
Original Penguin Golf by Munsingwear, a division of Perry Ellis International, announced that brand ambassador Cameron Smith will wear Original Penguin’s Spring 2021 collection at the PGA Championship, May 20-24, at The Ocean Course at Kiawah Island. Smith will wear Original Penguin’s performance polos including “Pete on the Beach” in turquoise/blue/white, “Everyday” pants of high-stretch […]
Nocs Provisions Introduces The Zoom Tube Monocular
Nocs Provisions released its Zoom Tube 8×32 Monocular Telescope, the latest addition to the brand’s range of outdoor optics. The Zoom Tube is 8×32 (8x magnification/32mm lens aperture), the equivalent of a 400mm zoom lens. Featuring Swiss-designed Bak4 prisms, each piece of glass on the Telescope is coated multiple times to reduce chromatic aberration and […]
Adidas Skateboarding Debuts Puig PK Primeblue Made In Part With Parley Ocean Plastic
Adidas Skateboarding, in partnership with Pro skater Lucas Puig, debuts the Puig PK Primeblue, the first-of-its-kind more sustainable silhouette from Adidas Skateboarding. Receiving a high-performance material upper, made in part with Parley ocean plastic, the Puig PK Primeblue is inspired by the rider’s time spent in his hometown on the coast of Biarritz, France. The […]
Wolverine and Rawlings Celebrate Love Of The Game With Baseball-Inspired Boot Collaboration
Wolverine has teamed up with Rawlings to celebrate Father’s Day and the bonds dads build with their families over something as simple as a game of catch. The Rawlings x 1000 Mile collaboration boot honors those invaluable bonding moments and serves as a reminder that they’ll last a lifetime. The limited-edition Rawlings x 1000 Mile […]
Carrie Underwood Stars in BodyArmor’s First SportWater Campaign “Made For More”
BodyArmour released its first national campaign“Made For More” featuring its brand partner and seven-time Grammy Award-winner Carrie Underwood. As BodyArmour’s first lifestyle equity partner, Underwood is continuing her involvement with the brand and stars solo in its “Made For More,” video which recognizes relentless drive to succeed and positions its BodyArmour drink as the ultimate […]
Runderwear Becomes Official Undergarment Of The RRCA
The Road Runners Club of America (RRCA) welcomed Runderwear as the Official Undergarment of the RRCA. Runderwear’s ethos is about creating chafe-free performance clothing with no side seams or labels to prevent irritation and rubbing. Runderwear’s technical fabric is soft, breathable and effective at wicking sweat away from the body, for chafe-free running. “We are […]
GSI Outdoors Launches Sustainability Partnership With SeaTrees
GSI Outdoors announced a partnership with SeaTrees, an ocean-positive project from the non-profit charity Sustainable Surf. GSI Outdoors has a goal to actively counterbalance its carbon emissions, and SeaTrees is an organization that aligns with and amplifies GSI’s passions, values and personality. SeaTrees’ mission is to protect and restore critical ocean ecosystems through regenerative planting projects […]
