SGB Today

 Downlite Outdoor Opens Processing Facility In Canada

Downlite Outdoor, a division of Downlite, announced the opening of its new processing facility in Mississauga, Canada. The company expanded its square footage to process and deliver down more quickly to its Canadian home textile and outdoor market customers. The facility’s European equipment allows for maximization of cleanliness and performance in down production and sorting.  […]

Igloo x Yes Way Rosé Release Pink Playmate Cooler For National Rosé Day

In celebration of National Rosé Day on June 12, Igloo partnered with Yes Way Rosé on a limited-edition Playmate Pal Cooler. The hard side cooler features Yes Way Rosé’s signature pink color and trademark logo with a 7-quart capacity that fits eight Yes Way Rosé canned wines. For more product information, go here. Photo courtesy […]

Allied Cycle Works Launches Echo

Allied Cycle Works has launched its ECHO allroad frameset. With the ability to change the geometry and adjust tire clearance, the ECHO can go from road racer to gravel crusher and vice versa. The bike delivers two distinguished rides via flip chips at the dropouts that allow the rider to change the geometry, changing the […]

Aetrex 3DFit Foot Scanning Technology Available To All Retailers

Aetrex Worldwide, Inc. (Aetrex), announced its Albert 3DFit foot scanner is available for all retailers. This scanner can calculate a customer’s 3D foot measurements in less than 10 seconds with an accuracy up to 1 millimeter. It features Aetrex’s FitGenius AI platform, which matches customers’ unique foot profiles with their ideal footwear styles and sizes […]

Isbjorn Of Sweden Pilots Live Video Shopping In Europe

Isbjörn of Sweden has signed an agreement with Streamify to develop a pilot for live video shopping in Europe. Popular in Asia, the Chinese trend is growing in Europe, and “Swedish retail has started to get the hang of it,” said Streamify CEO Johan Klitkou. “Live video shopping became popular in China at the beginning […]

Chaco Collaborates With Thomas Rhett On S21 Collection

Chaco Footwear partnered with country music artist Thomas Rhett on its Thomas Rhett Collection, a series of three limited-edition sandal designs inspired by Rhett’s passion for the outdoors. The Collection will include three product drops in Summer 2021. The Boulder design, now available, features green webbing with a colorful fly-fishing lure pattern—a nod to Rhett’s […]

GOA Offers Switchback Data Tool To Members

Grassroots Outdoor Alliance, GOA, announced its Switchback data tool is available to its membership. Developed in partnership with PivotPoint Retail, the platform provides business performance and inventory insights using real-time anonymized data-sharing whereby store managers and buyers can see what inventory to stock, sell and markdown. “The single biggest factor in the successful growth of […]

Diamondback Announces Demo Partnership With LOGE Camps

Diamondback Bicycles announced a new demo partnership with LOGE Camps. Beginning Summer 2021, Diamondback will offer its Division 1, Atroz 2 and Release 29 1 at select LOGE Camps in the U.S. “LOGE Camps was designed to provide easy access to all the outdoor spaces we know and love,” said Gavin Burns, head of business development, […]

Kahtoola Launches RENAgaiter For Hiking Beyond The Trail

Kahtoola announced the launch of its latest gaiter, the RENAgaiter, available at retail spring 2022. “Getting outside in nature is critical for personal wellbeing and gear that offers you the freedom to safely explore beyond the beaten path is priceless,” said Danny Giovale, founder, Kahtoola. “Our RENAgaiter has the potential to become the most trusted, […]

KUIU Adds Gila Hot Weather Hunting Line To Expand Technical Apparel Options

KUIU, a manufacturer of ultralight performance hunting gear, announced the release of its hot weather Gila Series featuring an odor-resistant treatment and UPF 50+ sun protection rating. The collection includes the Gila Long Sleeve Crew, Hoodie and Neck gaiter.  The Gila collection offers comfort and sun protection through cool-touch fiber level technology. The fabric keeps the […]

USWE Releases Hajker Daypacks In 18, 24 And 30L Sizing

USWE released its Hajker daypacks featuring the brand’s proprietary NDM four-point harness system, smart organization,  multiple sizes, and capacity options. The Hajker Pro is made from a hybrid of Robic and Extreema nylon for durability and has an additional two-zippered water-resistant side pocket and a removable rolltop dry bag. The Hajker Series comes standard with […]

Rich Roll Joins Salomon As Running Ambassador

Ultra-endurance athlete, Rich Roll, has joined Salomon as a running ambassador. Roll became known in the ultra-endurance world after winning the EPIC5 Challenge in 2010—a race comprised of five Ironman-distance triathlons on five Hawaiin islands in under a week. He is an author of health and wellness books, including Voicing Change and Finding Ultra, and […]

TriggerPoint Launches Compact Grid Travel Foam Roller

TriggerPoint launched its Grid Travel foam roller. It’s a smaller, compact version of TriggerPoint’s original Grid Foam Roller with the same benefits to optimize mobility and recovery. The benefits and features of its original Grid 1.0 foam roller are offered in a compact size featuring a patented three-dimensional pattern that simulates a massage therapist’s hands. […]

Gnarly Nutrition Launches Fuel2O Sport Nutrition Drink Mix

Gnarly Sports Nutrition announced the launch of its Fuel2O, a high-calorie, electrolyte-rich, easy-to-digest, powdered drink mix designed for long endurance activities. Mixed with water and available in three flavors (Limeade, Tropical, and Cherry Cola – caffeinated), Fuel2O delivers 100 calories of carbohydrates and 250 mg of sodium per 12 oz serving.  Fuel2O delivers quick calories […]

State Bicycle Team To Release 2021 Collection Produced By Rapha

State Bicycle Team is releasing a capsule collection produced by Rapha for the 2021 season. Each piece is embellished with the team’s signature tie-dye pattern. The collection includes two of Rapha’s Classic Flyweight Jerseys (white and black), a technical T-shirt, bibs, and socks. It’s the first year of the State Bicycle Team’s partnership with Rapha. […]