Gnarly Sports Nutrition Transitions To Recyclable Steel Packaging
Gnarly Sports Nutrition announced that it is moving all product packaging from plastic tubs to recyclable tin coated steel cans inspired by the fact that “steel has the highest recycling rate of any material, with around 71 percent being repurposed compared to 8 percent of plastics,” said Gnarly. “Unlike plastic, steel can be recycled […]
Oros Collaborates With Former Astronaut On Limited-Edition Jacket
Oros announced its collaboration with former NASA astronaut Fred Gregory on the limited-edition C41 Flight Jacket. Named after Space Launch Complex 41, the jacket uses modular Solarcore insulation inspired by the spacesuits worn by NASA astronauts. It comes with a certificate of authenticity signed by Gregory, with 10 percent of every purchase benefitting the Astronaut […]
New Belgium Celebrates 30th Anniversary With Chaco Footwear Collection
Chaco Footwear and New Belgium Brewing Company announced the release of the Chaco x New Belgium 30th Anniversary Collection. The limited-edition sandal collection pays homage to New Belgium’s 30th anniversary—-this is their third collaboration and their most extensive to date. The collection features two limited-edition prints, Wild Mountain Taupe and Wild Ride Amber. Wild Mountain Taupe […]
Stio Celebrates 10 Year Anniversary
Stio, headquartered in Jackson, WY, is celebrating its 10th anniversary timed with the FW2021 season. Stephen Sullivan founded Stio in 2011 with a vision to create apparel for living the mountain lifestyle experience. His first collection debuted with 16 styles in 2012 and a staff of ten. Today, the company has 200 styles in its […]
Ultimate Direction To Introduce Two Ultralight Hydration Vests For S22
Ultimate Direction announced it has added two styles to its Vest and Vesta line-up—the Trail and Highland Vests. These trail-specific running vests are part of its Ultralight Collection for Spring 2022. “The Trail and Highland vest are the newest additions to Ultimate Direction’s Ultralight collection,” said Skip Hammond, Ultimate Direction senior product manager. “These items […]
Dragon Eyewear Collection Designed In Collaboration With Bryan Iguchi
Dragon Eyewear, the performance eyewear brand with deep roots in the action sports world, has developed its first eyewear collection with artist and snowboarder Bryan Iguchi. Iguchi’s artwork will is featured throughout various sun and optical styles and on his Signature Series goggle timed for snow season. “My collection with Dragon is directly inspired by […]
Enduro Bearings To Launch Maxhit Zero Stack Headset
Mountain bikes and some gravel bikes include zero-stack bearing in cup headsets that take on heavy loads and extreme force, leading to premature headset replacement. Maxhit headsets from Enduro Bearings address these issues by eliminating the aluminum bearing cups and transforming the outer bearing race into the headtube interface. The company’s patent-pending, 100 percent stainless […]
Bajío Sunglasses Launches Rx Program With Proprietary Light Blocking Technology
Bajío, the manufacturer of performance fishing and lifestyle sunglasses, announced the launch of its Rx sunglass program, marking the brand’s first step into the prescription eyewear market since launching in April 2021. This program provides prescription services for all its 12 frame styles through Bajío’s in-house Rx team and partner Rx dealers. Bajío’s line of […]
Rad Power Bikes Introduces RadCity 5 Plus Commuter EBike
Rad Power Bikes introduces its RadCity 5 Plus commuter bike featuring a removable semi-integrated battery, a custom geared-hub motor that climbs hills “40 percent faster” and an easy-to-read interface to navigate traffic and challenging hills. This is the inaugural introduction of the RadCity line in Europe where Rad Power Bikes has an established presence. “Ebikes represent […]
Costa Sunglasses New Optical Collection Features Customizable Clear Lenses
Costa Sunglasses has introduced Costa Clear single vision and progressive optical lenses for everyday wear. The collection features three single vision (Essential, Waypoint, Waypoint Plus) and four progressive lens (Base, Essential, C-Scape, C-Scape Plus) options for a tiered approach. Premium options in the single vision and progressive lens categories use Costa Waypoint digital surfacing technology, […]
Backcountry x Competitive Cyclist Launch Loyalty Program
Backcountry and Competitive Cyclist launched a membership loyalty program called Expedition Perks, where customers can earn access to concierge-like customer service in its Gearhead program with product and activity experts. Participants can also earn redeemable points for cashback rewards and other benefits through Backcountry Competitive Cyclist and in Backcountry brick and mortar stores. The program […]
Kodiak Steps Into New Territory With F21 Collection
Kodiak has increased its trail and urban inspiration for Fall 2021 with its “sniker” collection — a blend of sneaker comfort and aesthetics with a hiker’s performance — and urban boot styles. “With our snikers, we wanted to blend comfort, performance and a modern look to help consumers get outside no matter the conditions,” said […]
Lyric Wi-Fi Therapeutic Massager Tailored For Every Body
Lyric announced it has launched a Wi-Fi-enabled therapeutic massager providing an intuitive experience. Easy-to-use touchscreen guides users through therapies offering temporary relief of sore muscles. “Never before has a massage device offered the technology, aesthetic and experience to answer so many unmet consumer needs, not just those of serious athletes,” said Co-founder Hugh Williams. “Each […]
Aleck & MapSynergy Partner To Create SkiMap
Aleck has partnered with MapSynergy to create SkiMap, a digital ski resort map available in North America. Its features show users the real-time GPS location of everyone in their group. Aleck is also launching this newest feature of the free Aleck GO! mobile app. The SkiMap database covers over 375 ski resorts in the U.S. […]
Sierra Designs Relaunches Mobile Mummy Sleeping Bag
Sierra Designs is relaunching its Mobile Mummy sleeping bag next month with updated recycled materials. The bag is constructed as a onesie with a center front dual zipper, side armholes and foot box that can be stowed for ease of mobility and transforms into a traditional mummy bag with a full-length zipper, self-sealing armports and […]
