SGB Today

Bodega x Helinox Introduce Natural Habitat Collection

Re-envisioning camouflage in a cityscape of falling leaves, fences, broken glass, and concrete, the limited-edition Helinox x Bodega collection connects city life and outdoor themes reflecting Bodega’s Boston headquarters and Helinox’s outdoor equipment. The collection includes the Chair One, Table One Hardtop and the Cot One Convertible.  “We love bringing new gear to our fans, […]

Original Penguin Welcomes Ajla Tomljanović As Brand Ambassador

Original Penguin by Munsingwear, a division of Perry Ellis International, announce it signed Ajla Tomljanović as its first tennis brand ambassador.  “Ajla embodies all that Original Penguin stands for, and we are proud to have her represent our new fashion andperformance-enhancing collection of apparel and accessories as she embarks on the next stage of her […]

Front Runner Outfitters Launches Slimsport Roof Rack System

Front Runner Outfitters (Front Runner), the South African-based adventure travel gear company, launched its Slimsport Roof Rack system. The system provides an additional entry point in the Overlanding market, beginning with compatibility for five vehicle models. Following the introduction of the brand’s Slimline II Roof Rack system, the Slimsport Roof Rack is for activity-focused drivers that do not require an […]

Osprey Introduces Ozone Ultralight Luggage Series For Fall 2022

For Fall 2022, Osprey has introduced its Ozone ultralight luggage series with “cutting-edge technology and sustainable build with just the right organization and style.”  The series includes: Ozone 4-Wheel 85L/30″ Ozone 2-Wheel Carry-On 40L/21.5″  Ozone 4-Wheel Carry-On 38L/21.5″ Ozone Laptop Backpack Ozone Carry-On Boarding Bag  Features include Patent-pending High Road LT4 diagonal wrap-around aluminum frame […]

Stio Launches Glove Collection For Mountain Lifestyle

Stio expanded its line with a glove collection featuring seven styles for use in winter that feature PrimaLoft Gold insulation, Pittards leather grips and Gore-Tex waterproof technology. “Keeping your hands warm and functional during winter can completely save your day. It enables us to stay outdoors longer, enjoying the activities we love most,” said Stio […]

Rumpl x Snow Peak Partner Again To Launch Updated Fire-Resistant Blanket

Rumpl, the maker of technical blankets, and Snow Peak, the Japanese outdoor design brand partnered for the second time on its next-gen, limited-edition NanoLoft Takibi Blanket.  The brand’s Portland-based teams first collaborated in 2020 to design a fire-resistant blanket that combined Rumpl’s sustainable proprietary 100 percent post-consumer recycled NanoLoft insulation with Snow Peak’s recycled ripstop […]

Nikwax Releases Sustainability Report Thru 2025

Nikwax released its Sustainability Report through 2025. As a manufacturer of PFC-free aftercare products, Nikwax said it “understands it has a fundamental responsibility to preserve the natural environment while preventing further damage to the planet and its people.” And founded on these principles 45 years ago, and now as a global business, Nikwax said its […]

NexTex Innovations x Optimer Brands Collaborate On TurboDry Drirelease Wool Fabric Collection

With the objective of developing the highest performing moisture management fabrics that relieve the apparel industry’s dependence on chemical wicking finishes, NexTex Innovations and Optimer Brands partnered to launch its TurboDry drirelease Wool fabric collection. TurboDry drirelease fabrics incorporate a patented technology at the fiber and fabric level that focuses to wick moisture from the […]

Jenson USA Launches Suspension Service  

Jenson USA has added a new service for customers by introducing its Suspension Service, which allows mountain bike riders in the U.S. to send their suspension components direct to Jenson USA to have professional, factory-level service performed on the forks and shocks of their bikes. “We are all thrilled to bring this new suspension service […]

Easton Introduces Ghost Advanced Fastpitch Softball Bat For 2022  

Easton Diamond Sports announced the launch of its 2022 Ghost* Advanced fastpitch bat with new technology and design. “It’s always exciting to see one of our new bats released to the public and into top players’ hands,” said John Loeffler, Easton Bat category manager. “Especially with something like the Ghost Advanced, that is already so […]

Nite Ize Launches All-Purpose Utility Straps

Nite Ize launched its GearPro Utility Straps. Available at retail in early spring, these utility straps feature stretchy, UV-resistant rubber with an aluminum buckle. “When we looked at our tie-down product assortment as a whole, we saw a need for a mid-sized, all-purpose utility strap,” said Rick Case, Nite Ize founder and CEO. “The GearPro […]

Nite Ize Launches Universal Phone Holder

Nite Ize launched its Squeeze Clippable Phone Holder available at retail early spring. The universal phone holder clips to a belt or backpack strap. “Our Squeeze design has been a hit since its release last year, so we wanted to expand its utility and versatility on the go,” said Rick Case, Nite Ize founder and […]

Nite Ize Launches Steelie Orbiter Plus Dash and Vent Kits

Nite Ize launched the Steelie Orbiter Plus Dash and Vent Kits for early spring delivery at retail. The Orbiter Plus Kits allow customers to mount and secure its Apple MagSafe iPhone in the car, even while inductive charging. “Nine years ago, Nite Ize invented magnetic phone mounting technology with Steelie,” said Rick Case, Nite Ize […]

Nite Ize Launches Clippable AirTag Holder

Nite Ize launched its WearAbout Clippable Tracker Holder scheduled for release this spring. The Apple AirTag holder, shown right, features a lightweight, discreet housing with a locking carabiner clip. “When Apple announced the AirTag, our first thought was ‘This needs a holder,’ said Rick Case, Nite Ize founder and CEO. “And in classic Nite Ize […]

Helly Hansen To Support International Ski Patrol Day

Helly Hansen said it will participate in the first annual International Ski Patrol Day on February 10, 2022, which will recognize the work patrollers do to keep resorts safe for all skill levels of play. The company also said it would donate five percent of all its e-commerce sales from February 10-14, 2022, to organizations […]