SGB Today Outdoor
Thermore Launches First Consumer Campaign: “Power Comes from Within”
Imagined by the global creative team, Innocean Italy, the brand’s manifesto highlights the quality and versatility of its synthetic insulation and its commitment to wellness, comfort and sustainability, featuring apparel companies, Aspesi, Emporio Armani and Karbon.
Nike Drops N7 Collection Inspired By Native American Ledger Art
Nike partnered with Native American artist Chelysa “Chief” Owens-Cyr, who brings a contemporary take on ledger art, a narrative drawing or painting on paper or cloth predominantly practiced by Plains Indians from the 1860s to the 1920s.
The Conservation Alliance Relaunches Land and Water Defense Fund
The Conservation Alliance (TCA) relaunched the Land and Water Defense Fund it founded in 2017, awarding discretionary grants to grassroots organizations working to protect public lands and waters.
Adidas SPZL Reunites with C.P. Company to Celebrate with 10th Anniversary Collection
In 2021, Adidas SPZL and C.P. Company marked the company’s 50th Anniversary with the collaborative Italia CP SPZL trainer. To honor the label’s 10th Anniversary, the Adidas SPZL and C.P. Company collaborated once again, this time on an apparel, footwear, and accessories collection.
Asics Neocurve: Model of Re-Use and Waste Elimination
Can we create something new from what we would otherwise throw away? Asics’ Neocurve proves that materials can have a second life reduce our environmental impact.
On, Patagonia, Puma, Salomon, and LVHM Unveil 100% Fiber-to-Fiber Recyled Tee
In July 2022, On, Patagonia, Puma, and Salomon announced that they had joined forces with French biochemical company Carbios to use its biorecycling technology for synthetic fiber recycling. Together they have produced the world’s first enzymatically recycled t-shirt made entirely from biorecycled fibres.
L.L.Bean Launches Ltd. Edition Collection with Noah Kahan
The Northern Attitude Collection is inspired by and pays homage to Grammy-nominated singer-songwriter Kahan’s Vermont roots, which includes footwear, apparel and accessories.
JanSport Returns to Its Roots with Retro Packs
The JanSport Retro Series includes the Seattle Pack (32L), Small Seattle Pack (27L), Mini Skip Pack and Washington Waistpack.
Salt Life Expands into Home with Furniture and Accessories Collection
The coastal lifestyle brand under the Iconix umbrella will debut three furniture collections at the High Point Furniture Market from October 26-30.
Phaenom Footwear Launches Freeski Boot Collection
Four years in the making, Phaenom’s innovative ski boots are arriving in 200-plus retail doors, globally, across 125 key accounts
Thermore Invisiloft: High Warmth with Minimal Thickness
Thermore Group, a Milan-based manufacturer of thermal insulation alternatives for performance apparel since 1972, has launched Invisiloft, a slim insulation that combines “exceptional warmth with unprecedented thinness.”
Puma #Know Your Stuff: Real leather vs Vegan Leather Debate
The educational content series from Puma explores the conversation surrounding manufacturing goods with leather versus vegan leather and the environmental impact of each, created with input from Aishwarya Sharma, a Puma “Voices of a Re:Generation” and global goals ambassador.
Simon Property Group “Meet Me @the Mall Campaign” Targets Gen Z Consumer
The Group’s Meet Me @themall campaign “blends 1980s and 1990s nostalgia with a new generation who want to shop, eat, stay, and play at the mall as much as their parents do.”
Riomar Luxury Bag Collection: Transitions Between Life’s Adventures
Inspired by Florida’s watermen, the collection offers products built to withstand the demands of travel while maintaining style and organization. “We wanted to create high-quality, multi-functional products that support an active and dynamic life, no matter where your travels take you.”—Lange Sykes, Founder, Riomar
Adidas “You Got This” Chapter Two
Through a series of scenes, against the soundtrack of Queen ft. David Bowie’s Under Pressure, the newest iteration of the “You Got This” campaign films features Mahomes, Boston and Edwards offering encouragement to young athletes in pressure-packed game moments.
