SGB Today Footwear
Rallyware Unites Brands and Retail Teams for Peak Frontline Performance
Rallyware announces the launch of its frontline enablement platform for retailers in the running, sports, and outdoor industries, uniting brand training with tools to empower store associates for peak in-store performance.
Step Into Your Gift: Foot Locker’s Holiday Campaign
Foot Locker will debut the campaign ads through the holiday season, highlighting each featured talent’s signature style, including Coi Leray, Anthony Edwards, LaMelo Ball and influencers Junebug, Kayce Kirihara and Brooke Preston.
Ugg Take Two with Post Malone
The second film features the Ugg men’s Heritage Pull-On TrailGazer worn by Malone and a partnership to bring Feel House, the brand’s multi-sensory retail experience, to life in Los Angeles later this month.
Puma Taps Into Archives, Revives King Indoor
Puma has reissued the King Indoor for 2024 with a stitched leather upper, a pitch-inspired lace shroud and a gum outsole. Gold accents appear throughout, including on the “King” wordmark logo on the upper.
HeyDude and Jelly Roll Launch Global Partnership with Limited Shoe Drop
The limited-edition white Wally Slip Canvas silhouette features a black skull design and gold crackle print on the outsole. While supplies last, a vinyl copy of the Jelly Roll’s “Beautifully Broken” album is included as a gift with purchase.
Adidas SPZL Reunites with C.P. Company to Celebrate with 10th Anniversary Collection
In 2021, Adidas SPZL and C.P. Company marked the company’s 50th Anniversary with the collaborative Italia CP SPZL trainer. To honor the label’s 10th Anniversary, the Adidas SPZL and C.P. Company collaborated once again, this time on an apparel, footwear, and accessories collection.
Puma NYC Flagship + A$AP Rocky Debut Latest Motorsport-Inspired Collection
Last night, November 7, Puma held a store event for customers with A$AP Rocky to debut the brand’s latest motorsport-inspired collab collection of footwear, apparel and accessories.
Asics Neocurve: Model of Re-Use and Waste Elimination
Can we create something new from what we would otherwise throw away? Asics’ Neocurve proves that materials can have a second life reduce our environmental impact.
Puma Inhale: Two Designs, One Shared DNA
Blending inspiration from the future while drawing from Puma’s iconic heritage, the company introduces a progressive and futuristic approach to running with the Inhale and the AI-generated Inverse.
Adidas x David Beckham Celebrate 30 Years of the Predator with Latest Collab
The latest Predator 24 boot is made of white canvas in a two-tone colorway. For the first time, the shoe features the Adidas brand trefoil. A lifestyle apparel collection inspired by 1970s silhouettes completes the collection.
Rawlings Announces 2024 Gold Glove Award Winners
Rawlings Gold Glove Award winners are honored for the best individual fielding performances at each American League and National League position. To determine the winners of the 18 defensive position awards, each team’s manager and up to six coaches on staff voted from a pool of qualified players in their league and could not vote for players from their own team.
Crocs Unleashes Crocs for Dogs in Partnership with Bark
Pet Crocs come in small, medium and large and are made from breathable EVA foam. They feature an adjustable strap for added support, a grippy tread bottom and ventilation holes on top.
3D FitTech is Changing the Ski Boot Fitting Game
The Albert 2 Pro, Aetrex’s premier scanner, captures 16 complete 3D foot measurements, including length, width, girth, instep height, arch height, and pressure data underfoot, in 20 seconds or less.
Puma Launches First Global Basketball Campaign
The latest marketing campaign “Forever. Faster. – See The Game Like We Do,” features Puma Hoop athletes Breanna Stewart, Flau’jae Johnson, Scoot Henderson, LaMelo Ball, and Tyrese Haliburton.
Nike LeBron XXII Lockdowns Support for Explosive Movement
The LeBron XXII, available November 1, introduces a new midfoot saddle construction that acts as a guardrail and provides a natural control and stability, enabling the next generation [shoe] to lock in, take off and push the limits.
