SGB Today Footwear
What Went into Nike’s Signature Logo for A’ja Wilson?
Nike footwear and apparel designer Josanna Torrocha has “created a gleaming emblem” for A’ja Wilson, the U.S. professional basketball player for the Las Vegas Aces and Nike-sponsored athlete, that is “distinct and captivating” and that “pulses with her energy.”
Adidas’ Adizero Aruku, Designed for Life in Motion
The high-stacked silhouette of the Adizero Aruku was made on SwirlFoam cushioning, which takes the form of a platform midsole. Portuguese professional footballer Rafael Leão and London’s DJ Jordss to headline the marketing campaign.
Adidas Originals Returns to Golf
The full range of apparel, footwear and accessories for Originals Golf was relaunched on April 3. Adidas-sponsored athlete Ludvig Aberg will wear select pieces at this year’s first major golf tournament.
Dr Martens Celebrates 65 Years, Drops Limited Edition 1460
To celebrate the 65 anniversary of the 1460, the company has made 1460 pairs of this premium iteration, making it a collector’s item for Dr. Martens aficionados.
OrthoLite Returns as Title Sponsor of the TransRockies Run
“Having OrthoLite along throughout all six days will make this year’s event an even more unforgettable experience,” said Aaron McConnell, president of the TransRockies Race Series. The organizers will announce the new 2026 race format during the event.
H.H. Brown Launches Align Men’s Brand
At the core of all Align product is its insole technology, engineered to support the foots optimal alignment, eliminating the need for aftermarket insoles.
Rossignol Enters Trail Running Category
“We are shifting from being a winter sports brand to a mountain sports brand,” said Vincent Wauters, CEO, Rossignol group. On select price points, Rossignol is competing directly with names like Salomon and Hoka.
Skechers Returns to Super Bowl with KC Coach Andy Reid in Skechers Hands Free Slip-ins
Skechers will appear for the 12th year in 2025, making it a perennial advertiser during the Super Bowl. The brand’s first appearance starred Joe Montana in 2010, and, last year, it featured Mr. T and Tony Romo.
Berghaus Adapts Program Removes Barriers to Outdoors for Disabled
Through Berghaus Adapts, consumers can request changes to the brand’s clothing and equipment to meet their specific physical needs. The company’s product team, based in North East England, will work directly with them to develop products for use in the outdoors that have otherwise made accessibility unattainable.
Wilson Launches Female-Specific Tennis Shoe
“The Intrigue redefines what it means to play fast, and it will undoubtedly give women tennis players the bold advantage they need to dominate on-court.” —Gordon Devin, President, Wilson Sportswear
Puma x Rhianna Redesign the Avanti
At the forefront of the low-profile trend, Puma x Rhianna drew inspiration from its archive across various styles including the Speedcat, the Mostro and the Avanti LS.
Skechers Sets the Bar Even Higher with Latest Pickleball Shoe Launch
Skechers athletes and top-ranked professional pickleball players Catherine Parenteau and Tyson McGuffin again headline the Viper Court Pro 2.0 launch. Parenteau and McGuffin have competed in Skechers Viper Court Pro shoes since signing with the brand in 2022.
Nike SNKRS Showcase Gives Exclusive First Look at 2025 Footwear
Among the footwear previewed during the stream are two new shoes for women: the Nike Air Superfly and the Air Max Muse, which debuted earlier this season in metallic silver and a new matte green colorway.
Reebok Returns to Golf Category; Partners with Bryson Dechambeau and Crushers GC
Reebok, Bryson DeChambeau and his LIV Golf team, Crushers GC, announced a long-term partnership designating the brand as the “official apparel and footwear sponsor” of DeChambeau and the team, marking the brand’s re-entry into the Performance Golf category.
Adidas Signs Heisman Trophy Winner Travis Hunter
At the Heisman Trophy ceremony, the most prestigious award in college sports, to be presented on December 14, 2024, Travis Hunter will be honored alongside fellow finalist and Adidas partner, Cam Ward, who signed with the brand earlier this fall.
