SGB Today Footwear

OrthoLite Returns as Title Sponsor of the TransRockies Run

“Having OrthoLite along throughout all six days will make this year’s event an even more unforgettable experience,” said Aaron McConnell, president of the TransRockies Race Series. The organizers will announce the new 2026 race format during the event.

H.H. Brown Launches Align Men’s Brand

At the core of all Align product is its insole technology, engineered to support the foots optimal alignment, eliminating the need for aftermarket insoles.

Rossignol Enters Trail Running Category

“​​​​We are shifting from being a winter sports brand to a mountain sports brand,” said Vincent Wauters, CEO, Rossignol group. On select price points, Rossignol is competing directly with names like Salomon and Hoka.

Berghaus Adapts Program Removes Barriers to Outdoors for Disabled

Through Berghaus Adapts, consumers can request changes to the brand’s clothing and equipment to meet their specific physical needs. The company’s product team, based in North East England, will work directly with them to develop products for use in the outdoors that have otherwise made accessibility unattainable.

Wilson Launches Female-Specific Tennis Shoe

“The Intrigue redefines what it means to play fast, and it will undoubtedly give women tennis players the bold advantage they need to dominate on-court.” —Gordon Devin, President, Wilson Sportswear

Puma x Rhianna Redesign the Avanti

At the forefront of the low-profile trend, Puma x Rhianna drew inspiration from its archive across various styles including the Speedcat, the Mostro and the Avanti LS.

Skechers Sets the Bar Even Higher with Latest Pickleball Shoe Launch

Skechers athletes and top-ranked professional pickleball players Catherine Parenteau and Tyson McGuffin again headline the Viper Court Pro 2.0 launch. Parenteau and McGuffin have competed in Skechers Viper Court Pro shoes since signing with the brand in 2022.

Adidas Signs Heisman Trophy Winner Travis Hunter

At the Heisman Trophy ceremony, the most prestigious award in college sports, to be presented on December 14, 2024, Travis Hunter will be honored alongside fellow finalist and Adidas partner, Cam Ward, who signed with the brand earlier this fall.

Skechers x Snoop Dogg Drop Ltd. Gold Medal Sneaker

Originally part of a five-piece custom Skechers capsule, the Snoop One – Gold Medal Snoop shoe is available exclusively on skechers.com and select Skechers retail stores beginning today, Thursday, December 12, for men and women.