SGB Today Footwear
Nike SNKRS Showcase Gives Exclusive First Look at 2025 Footwear
Among the footwear previewed during the stream are two new shoes for women: the Nike Air Superfly and the Air Max Muse, which debuted earlier this season in metallic silver and a new matte green colorway.
Reebok Returns to Golf Category; Partners with Bryson Dechambeau and Crushers GC
Reebok, Bryson DeChambeau and his LIV Golf team, Crushers GC, announced a long-term partnership designating the brand as the “official apparel and footwear sponsor” of DeChambeau and the team, marking the brand’s re-entry into the Performance Golf category.
Adidas Signs Heisman Trophy Winner Travis Hunter
At the Heisman Trophy ceremony, the most prestigious award in college sports, to be presented on December 14, 2024, Travis Hunter will be honored alongside fellow finalist and Adidas partner, Cam Ward, who signed with the brand earlier this fall.
Skechers x Snoop Dogg Drop Ltd. Gold Medal Sneaker
Originally part of a five-piece custom Skechers capsule, the Snoop One – Gold Medal Snoop shoe is available exclusively on skechers.com and select Skechers retail stores beginning today, Thursday, December 12, for men and women.
OrthoLite China Named to Guangdong’s Top 500 Manufacturing Enterprises for 2024
The Guangdong Provincial Enterprise Confederation and Provincial Entrepreneurs Association in the Guangdong province of China release the Top 500 list.
Skechers Celebrates Giving Tuesday Reaching $12 Million in Donations for Shelter Animals
Skechers’ contributions have helped save and support over 2.2 million shelter animals across the United States, Canada, the U.K., and Japan through sales of the Bobs brand.
Ortholite Cirql Launches Industrially Compostable, Biodegradable Material for Footwear Brands
Cirql Zero debuts at ISPO Munich as the midsole in a concept shoe called the “Disappearing Shoe,” designed and developed by the Cirql team. Cirql Zero will be available to footwear brands beginning in January 2025
Puma’s Inconic 1968 Silhouette Goes Patchwork
Nicole McLaughlin worked in collaboration with Puma to remake and restitch a version of Puma’s Iconic 1968 silhouette in suede using a patchwork concept, using 14 percent deadstock materials and 57 percent manufacturing leftovers on the uppers.
Skechers Signs NFL Kansas City Chiefs Head Coach Andy Reid to Slip-Ins Team
As a brand ambassador for Skechers Hands Free Slip-ins. He will appear in a print ad campaign in 2025 that “illustrates the comfort and convenience of the brand’s innovative and effortless signature footwear collection.”
Puma Mostro Continues to Trailblaze in Candy Colors
Puma introduced the Mostro in 1999. The latest iteration comes in two candy-hued colorways,Electric Lime and Lavender, accenting textures and details, including studded outsole and mesh upper.
Adidas Originals and Bape are Back with Orketro
Drawing on the attitude of the 2000s and the company’s combined influence on pop culture, the Adidas Originals and Bape take on the Orketro sneaker, which features contrasting three stripes on the left shoe and a Bape STA on the right.
Rallyware Unites Brands and Retail Teams for Peak Frontline Performance
Rallyware announces the launch of its frontline enablement platform for retailers in the running, sports, and outdoor industries, uniting brand training with tools to empower store associates for peak in-store performance.
Step Into Your Gift: Foot Locker’s Holiday Campaign
Foot Locker will debut the campaign ads through the holiday season, highlighting each featured talent’s signature style, including Coi Leray, Anthony Edwards, LaMelo Ball and influencers Junebug, Kayce Kirihara and Brooke Preston.
Ugg Take Two with Post Malone
The second film features the Ugg men’s Heritage Pull-On TrailGazer worn by Malone and a partnership to bring Feel House, the brand’s multi-sensory retail experience, to life in Los Angeles later this month.
Puma Taps Into Archives, Revives King Indoor
Puma has reissued the King Indoor for 2024 with a stitched leather upper, a pitch-inspired lace shroud and a gum outsole. Gold accents appear throughout, including on the “King” wordmark logo on the upper.
