SGB Today Apparel

Walmart Targets Gen-Z with ‘No Boundaries’ Relaunch

Launching in stores and on Walmart.com on July 16, the new No Boundaries label, often abbreviated as “NOBO,” will include a broader assortment backed by a major marketing push on TikTok, Roblox and Instagram and, for the first time, has a dedicated fashion design team creating the collection.

PetSmart Goes for the Gold with Team USA Collection for Dogs

The limited-edition stars, striped and sporty collection for soccer, karate and basketball, also features tracksuits, hats and gold medal toys for pets to show “team pride in style.” PetSmart Doggie Day Camps will host a one-day-only Team USA-themed Doggie Day Camp experience on August 8, 2024, to celebrate and support Team USA.

Minnesota State Partners With Nike/BSN Sports

The deal benefits Maverick’s athletic department with preferred team pricing through BSN Sports on Nike uniforms, apparel, footwear, and Jordan brand and program rebates.

New Era Cap Inks Headwear Deal with Team USA

New Era will supply headwear to U.S. Olympians and Paralympians when they make the teams to compete in this year’s Paris Olympics. Team USA’s agreement with New Era Cap is its first product deal with a headwear-focused brand.

Under Armour Partners With USA Football

As the official and exclusive uniform, apparel and footwear partner of USA Football, including the U.S. men’s and women’s national teams, UA will also outfit the first Olympic team for the 2028 Summer Games as flag football and USA Football’s U.S. National Teams make their Olympic debut.

Big Peach Running Co. Celebrates 20th Anniversary 

The business started with one running store. Today it has ten located throughout the Metro Atlanta area, one store in Melbourne, FL, that opened earlier this year, and a mobile shop, Big Peach On Wheels.