SGB Today Apparel
Adidas, League One Volleyball Ink Multiyear Partnership
Adidas is expanding its footprint in volleyball with a multiyear partnership with League One Volleyball (LOVB), the largest youth volleyball business in the U.S., with a pro women’s league launching in November.
Under Armour Renews Sponsorship with University of Maryland
UA has been the department-wide exclusive outfitter since 2005 and will continue to design and supply the training and game-day footwear, apparel and equipment for Maryland’s varsity athletic teams.
Walmart Targets Gen-Z with ‘No Boundaries’ Relaunch
Launching in stores and on Walmart.com on July 16, the new No Boundaries label, often abbreviated as “NOBO,” will include a broader assortment backed by a major marketing push on TikTok, Roblox and Instagram and, for the first time, has a dedicated fashion design team creating the collection.
PetSmart Goes for the Gold with Team USA Collection for Dogs
The limited-edition stars, striped and sporty collection for soccer, karate and basketball, also features tracksuits, hats and gold medal toys for pets to show “team pride in style.” PetSmart Doggie Day Camps will host a one-day-only Team USA-themed Doggie Day Camp experience on August 8, 2024, to celebrate and support Team USA.
Minnesota State Partners With Nike/BSN Sports
The deal benefits Maverick’s athletic department with preferred team pricing through BSN Sports on Nike uniforms, apparel, footwear, and Jordan brand and program rebates.
New Era Cap Inks Headwear Deal with Team USA
New Era will supply headwear to U.S. Olympians and Paralympians when they make the teams to compete in this year’s Paris Olympics. Team USA’s agreement with New Era Cap is its first product deal with a headwear-focused brand.
Under Armour Partners With USA Football
As the official and exclusive uniform, apparel and footwear partner of USA Football, including the U.S. men’s and women’s national teams, UA will also outfit the first Olympic team for the 2028 Summer Games as flag football and USA Football’s U.S. National Teams make their Olympic debut.
Nike Deepens Commitment to Champion Women’s Sports
Nike’s Athlete Think Tank, now in its third year, has expanded adding ten women athletes and four elite women coaches to the collective.
Stack Athletics Drops Summer 2024 Pickleball Collection
Stack fuses streetwear meets pickleball-focused tech in Summer 2024 apparel collection
J.Crew Partners with USA Swimming on Exclusive Collection for Summer 2024
The partnership aligns with the American brand’s coastal lifestyle theme and DNA, “showcasing the joys of being by the water, in all its forms.”
Pacsun to Drop Team USA Streetwear Collection Celebrating Olympic Games Paris 2024
The collection features three capsules—International Olympic Committee Heritage, USA Heritage and Team USA for men and women. Various Olympic-themed styles will also launch under Pacsun’s Kids line.
Pickleball Kingdom Signs Original Penguin as Official Apparel Provider
This partnership aims to support the growing community of pickleball players by offering Original Penguin apparel to enhance play.
New Era and Newcastle United Launch Headwear Collection
New Era will introduce a limited-edition 59Fifty cap with contrasting white stitching throughout to celebrate the new range, calling out iconic Newcastle United phrasing.
PetSmart Searching for the Next “Chief Toy Testers;” $20K to New Team Members
The Chief Toy Tester search is back and submissions are open for one lucky dog, cat and human parents to join the PetSmart team.
Dick’s x WNBA Launch Exclusive Girl’s Apparel Collection
Dick’s Sporting Goods launched an exclusive apparel collection with the Women’s National Basketball Association (WNBA), the first for the retailer and organization.
