SGB Today Apparel
Free Fly Signs Surf Icon Mark Healey to Team
Free Fly, the family-owned brand and manufacturer of performance bamboo apparel, reported it signed big-wave surfer, free diver, and spear-fisherman Mark Healey as its first surf athlete and ambassador.
Royal Robbins Uses Natural Fibers In FW24 Collection
For Fall 2024, Royal Robbins leaned into its origins when creating its latest apparel collection, made with 100 percent Responsible Wool Standard (RWS) certified wool, certified by Control Union cert. 895314.
Arc’teryx Partners with Aluula Composites for Ultralight Fabrics
The brands are said to be united in their creative mindset, dedication to sustainability, and commitment to expanding what’s possible for athletes.
Outdoor Market Alliance To Host Third Fall Denver Market Week
A collective of 25 independent sales and marketing agencies representing over 175 outdoor and active lifestyle brands, OMA will host its third fall market week series from November 13-17 and November 27 through December 2.
Minus33 Launches Woolen Sportsman Shirt Timed With Cooler Temps
Minus33 Merino Wool Company reported it is reentering the outerwear market “with an investment-grade take on a timeless traditional piece”—the White Mountain Woolen Sportsman Shirt—modeled after the plaid woolen jacket rural New Englanders have worn for generations.
Skims Signs 3-Year Deal to be “Official” Underwear partner of the NBA
Skims, co-founded by Kim Kardashian, reportedly signed a three-year deal to be the official underwear partner of the NBA, WNBA and USA Basketball.
Under Armour’s Curry Brand Signs First NBA Athlete
Under Armour Inc. announced that Sacramento Kings point guard, De’Aaron Fox, has signed as the first signature athlete with its Curry Brand under a multi-year partnership.
Linksoul Releases Kids Collection
Linksoul, the golf gear and apparel manufacturer, launched into kidswear with its Linksoul Kids Capsule Collection.
Nike Launches Connected Partnership Program with Hibbett Sports
Nike added Hibbett, Inc. as the latest partner for its Connected Partnership loyalty program, enabling its customers to access Nike member products and services.
Arcade Belts x TGR Drop Limited-Edition Belts
Performance stretch belt company Arcade Belt partnered with Teton Gravity Research (TGR), the lifestyle brand in action sports media, on two limited edition belts.
Cocona Labs Joins The Conservation Alliance
Cocona Labs reported it joined The Conservation Alliance, with its member dues “directly supporting grassroots conservation efforts and advocating for protected areas.”
Shaun White Adds Women’s Line to Whitespace Brand
Global snowboard icon adds a women’s base layer, puffer jacket and riding kit to Whitespace brand distributed through Backcountry.
UYN Opens Academy for Research and Engineering
Italy’s Unleash Your Nature (UYN) a Trerè Innovation company, officially opened its 38,000-square-foot Academy for Research and Engineering in Apparel and Sport (AREAS) adjacent to its global headquarters in Asola.
Wolverine Worldwide Names Company President, New Leaders For Merrell And Saucony
Wolverine World Wide, Inc. named Chris Hufnagel as company president, promoted Janice Tennant to Merrell’s global brand president and named Rob Griffiths as global brand president of Saucony.
Sportsman’s Warehouse Acquisition Close To Clearing Hurdles
According to a regulatory filing, the statutory waiting period for regulatory approval of Bass Pro’s acquisition of Sportsman’s Warehouse is scheduled to expire on February 5, 2021, although it may be extended by the Antitrust Division or the FTC.
