SGB Today Apparel
Nike and BSN Sports partner with The Frontier Conference
Montana’s The Frontier Conference reported it signed a five-year deal with Nike and BSN Sports to be its official conference apparel and equipment provider.
Free Fly Welcomes Christa Funk to Ambassador Team
Free Fly, a performance apparel brand, added Christa Funk to its growing ambassador team. Through her photography, Funk is known for capturing the waves, surf breaks and moments in big wave surfing.
Thermowave adds Olympic skier Katia Griffiths to Athlete Team
European outdoor performance apparel company expands ambassador program
Forloh introduces Merino Hi-Loft Reversible Jacket and Vest
Forloh, the 100 percent USA-made technical outdoor brand, released its men’s Merino Hi-Loft Reversible Jacket and Vest.
Vim & Vigr Celebrates Tenth Anniversary
Launched with one style of compression socks in 2013, Vim & Vigr has grown to include dozens of styles, three compression levels, four custom fabric blends, with over 1,300 retailers worldwide.
Paka releases Fully Traceable, Ethically Sourced Apu Parka
Paka, the maker of alpaca apparel, launched its “ethically-insulated” jacket—the Apu Parka. The patent-pending insulation is fully traceable, ethically sourced from local ‘alpaqueros’ and proves a more sustainable future for the clothing industry.
Free Fly Signs Surf Icon Mark Healey to Team
Free Fly, the family-owned brand and manufacturer of performance bamboo apparel, reported it signed big-wave surfer, free diver, and spear-fisherman Mark Healey as its first surf athlete and ambassador.
Royal Robbins Uses Natural Fibers In FW24 Collection
For Fall 2024, Royal Robbins leaned into its origins when creating its latest apparel collection, made with 100 percent Responsible Wool Standard (RWS) certified wool, certified by Control Union cert. 895314.
Arc’teryx Partners with Aluula Composites for Ultralight Fabrics
The brands are said to be united in their creative mindset, dedication to sustainability, and commitment to expanding what’s possible for athletes.
Outdoor Market Alliance To Host Third Fall Denver Market Week
A collective of 25 independent sales and marketing agencies representing over 175 outdoor and active lifestyle brands, OMA will host its third fall market week series from November 13-17 and November 27 through December 2.
Minus33 Launches Woolen Sportsman Shirt Timed With Cooler Temps
Minus33 Merino Wool Company reported it is reentering the outerwear market “with an investment-grade take on a timeless traditional piece”—the White Mountain Woolen Sportsman Shirt—modeled after the plaid woolen jacket rural New Englanders have worn for generations.
Skims Signs 3-Year Deal to be “Official” Underwear partner of the NBA
Skims, co-founded by Kim Kardashian, reportedly signed a three-year deal to be the official underwear partner of the NBA, WNBA and USA Basketball.
Under Armour’s Curry Brand Signs First NBA Athlete
Under Armour Inc. announced that Sacramento Kings point guard, De’Aaron Fox, has signed as the first signature athlete with its Curry Brand under a multi-year partnership.
Linksoul Releases Kids Collection
Linksoul, the golf gear and apparel manufacturer, launched into kidswear with its Linksoul Kids Capsule Collection.
Nike Launches Connected Partnership Program with Hibbett Sports
Nike added Hibbett, Inc. as the latest partner for its Connected Partnership loyalty program, enabling its customers to access Nike member products and services.
