The North Face hired Kevin Charles to the position of UK & Ireland Country Manager for The North Face brand, reporting to Patrik FRISK, Vice President Sales The North Face EMEA (Europe, Middle East and Africa). In his new role, Charles will plan, direct, control and co-ordinate the sales of products and services for these countries. Previously to this new appointment, he served as UK Key Account Manager for The North Face brand.
Prior to joining The North Face brand, Kevin gained a wealth of experience with a number of high profile brands, making him an ideal choice for this position. Most recently, he worked for Quicksilver as UK Sales Manager where he successfully grew the apparel line in an already mature market and launched footwear into the UK. He has also held various sales leadership positions in the UK for Kickers, Caterpillar and Levis.
