Timex announced the launch of the Timex ONE Relay, an 800-mile, 22-day journey featuring more than 100 runners. The route spans two of the most iconic marathons in the world, Chicago and New York City and crosses Illinois, Indiana, Ohio, Pennsylvania, Connecticut and New York.
The campaign will allow runners to share their experience across social media powered by the new Timex Ironman ONE GPS+, one of the first fitness smartwatch to offer phone-free connectivity. All relay participants will be outfitted with the Timex Ironman ONE GPS+, which will serve as Timexs version of a baton and will be passed from one runner to the next upon completion of each relay leg.
The Timex Ironman ONE GPS+ is an all-in-one runners GPS smartwatch, and includes live messaging and tracking capabilities. These features will enable consumers everywhere to follow the relay and the runners progress in real-time and, more importantly, communicate directly with the runners by sending messages of encouragement, which will be received on the watch. The full runner experience is brought to life at onerelay.timex.com, a site dedicated to the Timex ONE Relay. It includes an interactive route map that tracks the Relays progress, runner profiles, and a message center enabling followers to send personalized notes to runners, as well as photos and videos from the relay.
Our goal for the Timex ONE Relay is to identify and empower a special group of runners as they hit the pavement to support the causes that matter most to them, as we try to change the world a mile at a time, said Sam Martin, brand director of Timex Sports. Were especially excited to elevate this program by connecting runners from around the world and allowing them to play an active role via social media, all of which will be made possible by the new Timex Ironman ONE GPS+.
The Timex ONE Relay will launch on October 9th at the AT&T Michigan Avenue Flagship Store in Chicago at 6 p.m., where Bart Yasso, Chief Running Officer of Runners World, will kick off the experience with a fun run, and gear clinic. Yasso will also be signing copies of his Rodale Inc. book, My Life on the Run. All consumers are invited to join the relay at various destination points by visiting designated retail stops, many of which will be running specialty and select AT&T retail stores, along the route. The Timex ONE Relay will conclude with an inclusive group run designed to celebrate the completion of the epic journey on October 30th in New York City.
The Timex Ironman ONE GPS+ has been developed in close collaboration with Qualcomm Connected Experiences, Inc., a subsidiary of Qualcomm Incorporated, a leader in mobile technology, and is wirelessly connected by leading mobile service provider AT&T.
To learn more about the Timex ONE Relay or to follow runners along the route, go to onerelay.timex.com.
