Timbuk2 has awarded its branding and marketing account to Gargantua Design, the design and branding unit of Butler, Shine, Stern & Partners. Gargantua will create a total branding identify for the company’s growing product line including the creation of marketing collateral, catalogs, as well as print and online materials. Gargantua will also be responsible for developing a cohesive system that integrates Timbuk2 products by ‘family’ of product lines.

“As a product born and built on the streets of San Francisco, Timbuk2 has a real brand personality that we will utilize in developing their brand, collateral and design elements,” said Eric Baldwin from Gargantua. “This is a terrific assignment for us as it allows us to use our expertise of the retail marketplace combined with strategic design capabilities.”

Mark Dwight, Timbuk2 CEO added, “GARGANTUA and BSSP really demonstrated a passion and understanding for our brand. And they have a deep bench of resources that we can tap into to help grow our business in smart ways reflecting our unique culture and brand DNA.”