Mike Lynskey has been appointed European wholesale director of footwear brand Timberland. Lynskey, who was Timberland UK's sales and marketing director earlier in his career, Will be responsible for the maintenance and development of Timberland's European wholesale business and will work closely with the brand's country specific teams to build on customer service and customer support. He will also continue to implement Timberland's new segmented distribution policy.

Lynskey was previously managing director for the outdoor group Europe at Wolverine, and had responsibility for its Merrell, Sebago and Patagonia brands in Europe. He left the business earlier this year after Wolverine said it was moving its regional offices to a central London location.


Prior to Wolverine, Lynskey worked at Clarks, developing and implementing global and regional sales strategies and before that he was at Timberland UK.

Lynskey will report in to Timberland's managing director for Europe, Richard O'Rourke.

O'Rourke said: “With Mike's wealth of experience, he will bring a strong undrstanding of the outdoor clothing and footwear industry to this role. Mike has a successful track record with a customer focus and we are confident that he has the ability to supplement our European coutnry teams and together secure the future growth of the brand in key regions.”

Lyskey added: “I am really looking forward to working with Timberland again. Timberland is a global iconic brand with a rich heritage. The brand's values, particularly in environmental leadership, are inspiring and it is a very exciting time to grow the brand.”