The Timberland Company signed an exclusive licensing agreement with Block Corporation, a top developer and marketer of work wear. Through this collaboration, Timberland PRO, a division of The Timberland Company, will expand its presence in the work wear apparel sector in both the United States and Canada.
Introduced in 1999, Timberland PRO is an integrated line of footwear, apparel and gear for working professionals who demand superior comfort, performance and protection on the job. Under the agreement, Block will drive development and distribution of a Timberland PRO® line of men's work wear apparel.
“Timberland selected Block based on its expertise in the industry, its focus on function and its innovative practices, such as the use of organic materials, ergonomic designs, renewable materials and extended comfort features,” said Stewart Whitney, General Manager and Vice President of Timberland PRO. “Timberland and Block share a strong commitment to providing working professionals with high-quality, functional products,” added Whitney.
The Timberland PRO® apparel line will include long-sleeved woven and knit shirts, performance outerwear and pants. True to Timberland's heritage, these items will deliver performance benefits such as extended comfort, moisture and heat management, high-visibility elements and innovative fabric technologies.
“This is a great opportunity to build the PRO® line in a way that will better serve the work consumer,” said Whitney. “We're confident that we can come to market in a powerful, successful way.”
“Timberland PRO is already an established, innovative work boot brand,” said William Pope, Senior Vice President at Block Corporation. “This partnership with Block, a company with a heritage of quality and forward thinking research, will make Timberland PRO's transition into work wear a natural one.”
