The Timberland Company will kick off a grassroots tour of U.S. cities that is designed to unite local residents, community organizations, key corporations, and select retailers around the concept of empowering the community through service. Designed to celebrate the power of collaboration, the impact of service and the importance of community, the “Community Builders Tour” recently kicked-off in Philadelphia and will travel to New York and other major U.S. cities throughout the year.
“At Timberland, we're about more than the rugged boots we've made for 30 years. We believe that companies have the power and the responsibility to effect positive and lasting change in the world,” said Jeffrey Swartz, president and CEO of The Timberland Company. “When you layer in community
organizations and individuals who share this passion, the vision for what we can achieve together is limitless.”
In each city on the tour, hundreds of volunteers will join hands to strengthen the community by renovating parks and schoolyards, cultivating community gardens and re-building playgrounds. Service projects will be tailored to the needs of each particular community, with the ultimate goal of enriching the lives of the residents who live there. Each service day will culminate with a celebration including a touring vehicle featuring live entertainment and information about local community organizations. One of the celebration's highlights will be the showcase featuring a pair of Limited Edition Timberland boots designed by a local artist.
“Our mission with the Community Builders Tour is to build meaningful relationships and create excitement around the idea of serving your community to create lasting, positive change that will endure well after the tour has left town,” said Swartz.
Service will be organized in conjunction with City Year, a national youth service corps and long-time Timberland partner. Retail partners signed on to date include The Villa in Philadelphia; Basics, Dr. Jay's, Jimmy Jazz, Modell's, Moe's and Transit in New York; Downtown Locker Room in Baltimore; Walters and Genesco in Atlanta; and Sheikh and Robert Wayne in Los Angeles.
