The Timberland Company has appointed Dennis Jenson (DJ) as Vice President of Business Development and Licensing. In this role, DJ will be responsible for planning and identifying growth opportunities for the Timberland enterprise. He reports to Ken Pucker, Timberland’s Executive Vice President and Chief Operating Officer.

“Timberland has great growth potential, and we look forward to DJ’s leadership in helping us to realize it,” said Ken Pucker. “His brand-building expertise and knowledge of both business development and operations are well known in the industry, and will be essential to us as we continue to evolve the Timberland brand.”

DJ was most recently Vice President of Simon Pearce, a luxury home products retailer, and is a former President of The Burton Corporation where he was instrumental in establishing Burton Snowboards as a market-leading global brand.