According to the Wall Street Journal, Timberland is exploring strategic options for the company, including a potential sale. The Journal cited “people familiar with the matter” as their source of the information. Timberland is reportedly valued at nearly $2 billion.

Goldman Sachs has supposedly been called in to assist the company with the sale and Timberland has been reaching out to potential buyers. The Swartz family, founders of the company, controls 70% of the voting power and 100% of the class B shares.

Timberland officials were contacted by SportsOneSource, but declined to comment on what was described as “rumors.”