High School ESports League (HSEL), the longest-running high school eSports organization, announced a partnership with Tillys Inc. to offer students care packages and the chance to compete for prizes through an augmented reality (AR) experience and mobile game at Tillys’ stores. Tillys is also contributing $10,000 in scholarship money for HSEL’s competitive season.
With clubs in over 1,500 high schools across North America, HSEL teams up with faculty sponsors and student leaders to run eSports tournaments across multiple game titles for tens of thousands of competitors. Their latest partner, Tillys, has 229 retail locations featuring casual apparel, footwear and accessories for young men, young women, boys and girls with an extensive assortment of iconic global, emerging, and proprietary brands rooted in an active and social lifestyle. The partnership with HSEL is no stretch for Tillys as the retailer has always been rooted in supporting students and schools through their grassroots campaigns and WeCare program.
Tillys’ $10,000 scholarship prize will help provide aspiring eSports athletes funding for their college expenses as a reward for their performances. Additionally, partnered HSEL schools can receive a care package for their club, including two HyperX headsets, NEFF t-shirts, PSD clothing, a Funko Pop figurine, and more.
Participants in-store and in school will face off to win it all by achieving the most points in Tillys’ new mobile game. One club will earn five IBUYPOWER gaming PCs, HyperX gaming headsets, and peripherals. Teams that place 2nd and 3rd can also expect high-end gaming equipment. Students who take on the challenge solo will receive single-player prizes, such as a VIP trip for two to DreamHack in Dallas.
“HSEL harnesses students’ passion for games and gives them a chance to compete with friends at school, with teacher support and even the chance to get recruited by colleges,” said Mason Mullineaux, co-founder and CEO of High School ESports League. “Tillys understands how big of a deal that can be to today’s high school gamers, and they’re stepping up in a big way to give students even more reasons to compete.”
“Tillys values the bond we have with our customers and we find every opportunity to interact with their daily activities,” said Ed Thomas, CEO. “We couldn’t be prouder of our partnership with HSEL and helping empower students to Level Up.”
To learn more about High School ESports League, visit highschooleSportsleague.com.