Tifosi Optics has hired Jerry deBin as vice president of marketing and public relations. He will provide strategic leadership to fuel Tifosi's continued growth in domestic and international markets.
DeBin is a leader in the outdoors industry with over 25 years experience, including his previous role as marketing director at Academy Sports & Outdoors. DeBin also helped pioneer award-winning customer recruitment programs such as Becoming An Outdoors-Woman and Step Outside, that introduce newcomers to healthy outdoors lifestyles.
“I'm honored to join Tifosi Optics and to help grow its brand and market share,” deBin said. “The company is a real success story in our industry. Tifosi Optics grew from a startup company in 2002 into a dominant brand across US and foreign markets. I look forward to bringing more strategic marketing and PR to an already solid company.”
“We are thrilled to recruit an impact player of Jerry deBin's caliber,” said Joe Earley, co-founder of Tifosi Optics. “He brings a wealth of sporting goods industry experience and a passion for the outdoors lifestyles that our products represent. With our recent additions including VP of Sales and also VP of Marketing, Tifosi is now positioned for even stronger growth.”
