Thule, Inc. has partnered with the World's Strongest Man Super Series to launch its Professional line of contractor-grade rack systems and accessories during the Grand Opening Event of Joe's Sports, Outdoor & More in Bellevue, Washington.
Retail targets for the Professional line in 2007 include automotive accessories aftermarket outlets, paint and ladder stores. In 2008, Thule hopes to further expand the line's distribution to include fleet vehicle outfitters and building supply stores.
Throughout the next several months, competitors in the World's Strongest Man Super Series – the most challenging competition in strength athletics – will put the Professional line to the test through various challenges such as dropping 400-pound boulders on the overhead rack systems.
Managing Director for World Class Events/World's Strongest Man Super Series, Jesper Albansson, says, “We are delighted to align ourselves with such a reputable, premium brand such as Thule, and we're having a great time 'testing' the company's products at our competitions.”
Director for the Thule Professional Line, Kevin Harris, says, “The contractor rack market represents tremendous opportunity for Thule. Innovative products combined with a targeted distribution strategy will ensure our success in securing a category leadership position.”
