HI-TEC inked a 3-year partnership with the Subaru World Rally Team. One of the biggest brands in motor sport, SWRT compete in the World Rally Championships which has a huge global reach. The WRC can boast 850 million viewers in 186 countries, 10 million live spectators, and a year round communication platform.
As the Official Footwear Supplier, HI-TEC will provide the entire Subaru team with their footwear requirements (travel, service and safety) for what is a long and demanding season.
Since it was started in 1989, the Subaru World Rally Team has won 47 rallies, claimed six FIA World Rally Championship titles and has earned a reputation for innovation and success at the highest level of competition. Over the next year, HI-TEC and The Subaru World Rally Team plan to develop a dual branded collection of technical and lifestyle footwear that will be sold through the Teams powerful global merchandising organisation, which achieves sales in excess of 1million pounds stirling.
The SWRT website (www.SWRT.com) has over 150K visitors each month with a 35,000 unique user database. Fans of the SWRT are hugely loyal and the launch of this project sees great opportunities for both HI-TEC and Subaru.
HI-TEC Global Partnership Manager, Jason Larke comments, “This is a fantastic partnership for both companies. The Subaru World Rally Team has shown on numerous occasions that they are the force in World Rally. Equally the teams brand is second to none in its ability to transcend the sport and that brand screams performance. Its a perfect match for HI-TEC as we are ideally placed to showcase our technical abilities in some pretty extreme conditions. No other brand has the combination of experience in the safety, lifestyle and travel footwear and we look forward to supporting them in their challenges ahead.”
Richard Taylor, Subaru World Rally Team Managing Director, says, “This is an important new partnership for our team and one with some exciting opportunities for both organisations. With such a wide variety of competitive conditions, the World Rally Championship is the ideal showcase for Subarus high performance vehicle technology and I think it makes the ideal proving ground for HI-TECs range of footwear too. We are looking forward to working together with HI-TEC over the next three years and exploring some exciting new joint projects.”