Three executives of Li Ning Co. have left the Chinese sports-apparel and footwear maker.

Guo Jian Xin, chief operating officer, Fang Shih Wei, chief marketing
officer, and Lin Li, head of Li Ning’s e-commerce department, have all
“resigned from their respective positions with the Group to pursue their
personal interests,” according to a company statement to the Hong Kong
Stock exchange.

The statement referred to the departures as normal changes in management.

The executives departures come as Li Ning pushes to broaden its reach in China and into the U.S. and other global markets in an effort to compete with larger rivals Adidas AG and Nike Inc.