Thrasio Holdings, Inc., parent company of Wise Owl Outfitters and more than 200 other Amazon and e-commerce brands, tapped Steven Shure as president and chief commercial officer.
Shure is a general manager and technical leader who has held leadership roles at Amazon, worked for two decades at Time, Inc., and, most recently, was chief business officer at Neeva.
After Time Inc., Shure held marketing roles for People and Sports Illustrated before joining Amazon. As the first VP of the then-nascent Amazon Prime program, Shure oversaw Prime product, marketing, engineering, and global expansion. He led teams responsible for expanding Prime to include Prime Video and Fulfillment by Amazon offered by Amazon’s third-party global marketplace sellers. Shure spent a decade as VP of Amazon Worldwide Consumer Marketing. He rounded out his Amazon career with senior leadership positions in supply chain optimization and Amazon Web Services, overseeing customer support, managed services, global IT support, and enterprise engineering.
As Shure joins Thrasio, Danny Boockvar takes on a new position as president, mergers and acquisitions and new ventures.
