Statesville, NC (June 3, 2019) – Thorlo is releasing its new First Nation™ Collection of outdoor sockwear in honor of the Indigenous people of North America. The company worked with Native American tribes of North America to develop this sock collection as a canvas to tell their stories using Native symbols, designs, and legends to depict their spirit and strength, and to create awareness of and interest in the history and rich traditions of Native Americans.
Eight different designs and colors depicting tribal symbols and legends will be featured in the initial products, which honor the Cherokee and Sioux nations and comprise the first release of the collection. Each pair of socks is emblazoned with original designs from Cherokee and Sioux artists. The designs of other Native American tribes and nations will be featured on socks in the months and years to come.
Thorlo will donate 5% of profits from the First Nation™ Collection to the American Indian College Fund, the nation’s largest charity supporting Native American students’ access to a higher education and academic success for 30 years.
James Jesserer, Executive VP of Marketing and Sales noted, “We at Thorlo were shocked to learn the national statistic that only 14% of Native Americans have a four-year college degree – less than half of other groups. We believe that education is the catalyst for greater opportunity, personal and collective progress, and quality of life. Everyone who purchases a pair of the Thorlos First Nation sockwear helps support the American Indian College Fund in its work providing Native Americans with access to a higher education, and we at Thorlo are excited to make this possible.”
You can see the First Nation collection at the Thorlo booth at Outdoor Retailer Summer Market – number 46129-UL.
