Thompson/Center Arms (T/C Arms) announced a new nationwide sales strategy, partnering with four sales agencies: Precision Sales & Marketing, ProActive Sales & Marketing, Ken Jefferies & Associates (KJ&A), and BCE Marketing.
“Partnering with these four elite sales agencies allows T/C to deploy forty sales professionals nationwide who will work hand-in-hand with authorized T/C Arms dealers to provide the consumer with world-class customer support,” said Gregg Ritz, president and CEO of T/C Arms. “T/C prides itself on customer service, and these sales agencies are an extension of the T/C brand. We look forward to several different T/C products debuting in the marketplace and represented by these agencies to provide the dealers and customers with an exceptional retail experience.”
Precision Sales & Marketing, formerly Jim Ferry & Associates (JFA), covering 13 Western states, specializes in firearms, tactical gear and outdoor equipment, with deep experience in dealer and distributor relationships, product placements and event support.
“Precision Sales & Marketing is excited for the opportunity to work side by side with Thompson/Center Arms to bring dealers and distributors the finest in hunting firearms,” said Kyle Foley. “Dealer excitement and buzz over the return of this legendary brand, coupled with T/C’s dedicated staff and innovative leadership, promises to meet the needs of hunters and shooters for years to come.”
ProActive Sales & Marketing, covering the Southeast U.S., brings nearly 50 years in the shooting sports industry, with its relationship-first approach and strong dealer network, to the partnership.
“We’re excited to renew our relationship with Thompson/Center Arms,” said Mike Calkins, president of ProActive Sales, for the Southeast. “T/C is a legendary name in the shooting sports industry, and representing a manufacturer with decades of tradition and a history of innovation is an honor and a challenge we’re ready to take on.”
Ken Jefferies & Associates (KJ&A), covering the Northeast U.S., was founded in 2008 and is headquartered in Morrisville, NC. The company has a “reputation for driving growth with legacy and emerging brands, with national reach and regional focus, the agency delivers results rooted in strategic execution,” said Thompson/Center.
“KJ&A is honored to be a part of the Thompson/Center organization, an iconic brand recognized as an innovator within the firearms industry,” said Ken Jeffries. “We’re moving forward with the ambition of exceeding all expectations and resetting the bar for success. The time is now.”
BCE Marketing, with a seasoned sales team, covers 15 states in the Midwest, offering top-tier representation, customer support and long-term growth strategies across all retail channels.
“We are honored and excited to partner with Thompson/Center, such an iconic brand in the outdoor industry,” said Clay Owens. “Our mission has always been to serve and support our clients through service and sales excellence, and we look forward to helping reestablish T/C as a category leader.”
T/C Arms reported in a media release that “these strategic partnerships position T/C Arms to support its dealer network with unprecedented coverage, responsiveness and regional expertise. As the brand reintroduces its celebrated products, dealers can expect strong support, knowledgeable representation and an unwavering commitment to the American hunting and shooting traditions that define Thompson/Center Arms.”
Image courtesy T/C Arms
