Coa announced a $3 million seed round. The round was led by Crosslink Ventures with RedSea Ventures and Alpaca VC participating alongside Neil Parikh, founder of Casper, several angel investors and professional basketball player and mental health advocate Kevin Love. Coa was co-founded by Alexa Meyer and Dr. Emily Anhalt.

“On average, people wait 11 years between the onset of mental health symptoms and seeking treatment,” said NBA All-Star and Coa investor Kevin Love. “Coa is rethinking how we approach mental health to make it easier for people to take that first step and get ongoing support. In turn, this will change the way people approach emotional fitness and hopefully seek support earlier.”

Coa’s online Emotional Fitness Studio will feature live, therapist-led classes designed to create an “emotional fitness workout” to support mental health. Classes follow a “learn, exercise, breakout, discuss” framework built on Dr. Anhalt’s research into the 7 Traits of Emotional Fitness.

“We know the number of people experiencing mental health challenges is growing exponentially in 2020, yet mental health services remain unapproachable, unaffordable and hard to fit into the weekly routine,” said Coa Co-founder and CEO Alexa Meyer. “We’re beyond excited to reimagine mental health as something you can work on just like physical fitness. By offering classes that people do together, we’re creating a space for connection, support, and accountability.”

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