The Woolmark Company and Luna Rossa Prada Pirelli released their technical team kit for the 37th America’s Cup. This year the company’s expanded the kit to include performance apparel for cycling, running and gym-based training activities.
The custom kit includes Merino wool T-shirts, hoodies, shorts, leggings, a cycling suit, a waterproof jacket, and a light windbreaker. At 60gm, the 55 percent Merino wool windbreaker is wind-proof due to the dense weave and inclusion of Merino wool.
The cycling suit uses a Merino wool fabric. The interlock suit enhances temperature regulation with moisture management for different weather conditions and intensities.
“Product innovation has once again been a crucial factor when designing the technical kit for the Luna Rossa Prada Pirelli team,” said The Woolmark Company Managing Director John Roberts. “With a focus on lightness, elasticity, strength, and moisture-wicking properties, our internal experts met with the Luna Rossa Prada Pirelli product development team armed with a selection of the best commercially available Merino wool fabrics. Where further development was needed, the teams worked together to create unique fabrics destined to deliver the added element.”
“I am pleased about the renewal of the technical partnership with The Woolmark Company, on the road to the 37th America’s Cup,” said Max Sirena team director and skipper, Luna Rossa Prada Pirelli team. “Wearing good quality sportswear for a team like Luna Rossa Prada Pirelli means enhancing our performance. After testing the garments in a wide range of conditions during the previous America’s Cup, we discovered the unique properties of Merino wool in terms of elasticity, breathability, comfort, insulation, and water resistance. Having had an excellent experience with these uniforms, we took the opportunity to develop a training kit together, exploiting the features of this natural fiber that, moreover, is perfectly in line with our lifestyle and the sustainability policy pursued by Luna Rossa Prada Pirelli.”
“Luna Rossa Prada Pirelli and The Woolmark Company consolidated their joined commitment in terms of innovation, technology and social responsibility by renewing their technical partnership,” said Prada Group Marketing Director and Head of Corporate Social Responsibility Lorenzo Bertelli. “The last edition proved how Merino wool is the perfect partner to ensure high-quality performances thanks to its natural qualities. We are pleased to extend the presence of this 100 percent natural fiber also in the training uniforms, underlining once again the team’s commitment to safeguarding the oceans.”
Photo courtesy The Woolmark Company and Luna Rossa Prada Pirelli
