The Program* has selected Enright Communications as its agency of record. Through this bi-coastal union, Enright will work hand-in-hand with The Program* to increase brand awareness and mainstream media exposure for its quiver of industry-leading snow brands including Forum Snowboards, Special Blend Outerwear, Foursquare Outerwear, and Jeenyus.
“Last year we tested the waters by working with Enright on a per-project basis, and they did an outstanding job which made re-enlisting their services on a larger scale for 2006 a no-brainer,” said The Program*s Marketing Manager Evan Rose. “Enright clearly has the passion, and they understand the snowboarding industry from the inside-out making them an excellent representative for our brands. Were excited to be working with Enright and definitely value their support.”
In the year ahead, Enright will execute an array of strategic marketing communications tactics on behalf of The Program* aimed at exposing new audiences to the core lifestyle brands many facets. Additionally, The Program* and its bevy of brands will take full advantage of Enrights product showroom at its midtown Manhattan office to conduct one-on-one appointments with fashion stylists and editors from major print and broadcast media outlets.