The Picklr is expanding into Canada through a Master Franchise Agreement with TPC Development Corporation. This strategic partnership is expected to deliver more indoor pickleball facilities to Canada’s rapidly growing community of players.
“The agreement grants TPC exclusive rights to develop, open and operate all of The Picklr Clubs in Canada, outside of Quebec,” The Picklr said in a media release. “TPC plans to open 65 locations across several Canadian provinces and territories, including British Columbia, Alberta, Saskatchewan, Manitoba, Ontario, Nova Scotia, New Brunswick, Prince Edward Island, Newfoundland, and the Yukon, Northwest Territories, and Nunavut.”
The first Picklr location will open in Toronto in 2025.
With development oversight and ongoing support from The Picklr’s corporate office in Utah, these Canadian locations are expected to have the same aesthetic, amenities, programming, and membership offerings as its U.S. clubs.
“We recognized the tremendous competitive advantage that The Picklr has developed to address the opportunity for indoor pickleball facilities in the US.” said Bernie Plett, CEO of TPC Development. “We are confident that the Canadian market will benefit from the years of experience that is now available across Canada for professional pickleball facility design and construction, membership programs, customer experience, venue sponsorships, merchandise and the full programming available to players of all ages and skill levels.”
The company said The Picklr’s entry into the Canadian market is ready to meet the same growing demand for indoor pickleball facilities in the U.S. Year-to-date, The Picklr reported that it has sold “over 390 locations in 42 states, with plans to open at least 30 new clubs in 2024 and an additional 70 in 2025.”
“With our domestic strategy in full swing, heading into Canada as our first international expansion was a clear next step. With a goal of expanding into a minimum of five additional global markets by the end of 2025, it was hugely important to start with our neighbors to the north,” said Scott Schubiger, chief growth officer at The Picklr. “Partnering with TPC brings a wealth of success and experience to the table. Led by a proven executive team, they recognize the accelerated adoption rate of pickleball in Canada as being on the same trajectory as that in the U.S. We are thrilled that Canadian players of all ages will soon benefit from the industry-leading premier indoor pickleball playing experience.”
Image courtesy The Picklr
